Thursday, 19 April 2012 10:30

Leading European Paper Distributor Takes Stock of Certification

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The Antalis Group is the European leader and fourth largest distributer of paper, printing supplies and packaging in the world. The company is present in 53 countries and has more than 230,000 clients, comprised mainly of companies and printers.

Michel Migeot, Director of Marketing and Sustainable Development at Antalis France takes stock of four years of PEFC certification.

Why have you chosen to implement PEFC certification?
We obtained PEFC certification in December 2007 in response to client expectations and increasing requests for assurances about the origins of paper fibre. The Antalis Group supports all initiatives intended to promote sustainability efforts within the paper sector.

How did you implement PECF Chain of Custody certification?
The implementation of PEFC Chain of Custody certification took place over a four-month period and involved three members of staff who devoted part of their time to its roll-out. I was involved, along with another member of the marketing team. The Head of Logistics also participated in gaining Chain of Custody certification. Indeed, logistics are an important part of what we do and therefore a crucial element in PEFC Chain of Custody.

Antalis chose to focus on key staff members and to train them in the new practices required. The company was able to adapt easily to the requirements for PEFC Chain of Custody certification, and our IT system was modified to integrate the tracing of certified material throughout the Chain of Custody.

What are the main commercial benefits of PEFC certification?
Demand for PEFC certified paper is increasing. Today, most printers are PEFC certified. PEFC certification therefore gives us a market advantage. Certified paper currently accounts for 70% of what we offer.

How was PEFC certification received internally by the company?
Certification allowed us to mobilize our workforce and is a source of great pride for our staff. Three to four years ago, deforestation was a very important concern for the paper industry. Thanks to certification, we have been able to put in place a credible and verifiable system that offers assurances about the sustainable source of our paper. This could only meet with the approval of our workforce!

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