Wednesday, 21 October 2015 08:16

SUEDE-FEEL PAPER REPRESENTS HEIGHT OF LUXURY IN PACKAGING

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British Master Papermaker, James Cropper, has successfully mimicked the luxurious look and feel of suede in paper form, creating a new generation of tactile luxury papers.  

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Craftsmanship, progress and an unequalled expertise with leather are the founding pillars of the luxury brand, LOEWE.  Recognising that craft, experience and innovation are also at the heart of papermaking excellence, the Spanish-based brand approached James Cropper to fashion a suede-effect paper for its product packaging.  LOEWE was looking to create statement packaging, that paired functionality with an incredible tactile softness, to emulate the look and feel of its world renowned range of leather goods. The result of the collaboration between the two companies, each with 170 years of business success, was Carvetian Suede.

Susan Wilson, Luxury Packaging Director, said: “We are always striving to create new and innovative papers to meet the demand for high quality, luxury products. Carvetian Suede offers people in the design and packaging industries something that exudes opulence. The product has great foundations, a base paper designed specifically to meld with the soft-touch surface to create a suede paper of the highest quality. In addition we use a high percentage of recycled fibres so it’s very eco-friendly, making it all the more appealing to our clients by helping them achieve their sustainability objectives.” 

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Following on from the success of the 2013 packaging launch for LOEWE, Carvetian Suede is now available to international buyers and presents an opportunity not only to create luxurious packaging but creative print and advertising materials with a wonderful tactile feel.

The product has been employed in a variety of uses since its inception. In 2013 a sculpture of a dog in a stylish Carvetian Suede coat was presented at the Gerald and James exhibition in New York.

From 21 – 23 October 2015, visitors to the prestigious Luxe Pack event at the Grimaldi Forum in Monaco will also have the opportunity to discover Carvetian Suede for themselves.  The product has been selected for display in the Luxe Pack Arena, a space dedicated for leading product developments, and can also be found on the James Cropper stand, DB9.

Carvetian Suede is produced using a minimum of 40 per cent recycled, post consumer fibres making it an environmentally-friendly choice.

Available in a range of four natural colours, Carvetian Suede takes its name from the Carvetii, Iron Age settlers in the North of England, reflecting the roots of James Cropper’s heritage. 

ABOUT JAMES CROPPER & TECHNICAL FIBRE PRODUCTS (TFP):

James Cropper are prestige paper innovators based in the English Lake District, supplying distinct, custom-made paper products to many of the world’s leading luxury brands, art galleries and designers. Celebrating 170 years of high quality paper production in 2015, the business has been carefully stewarded and nurtured by six generations of the Cropper family and is renowned globally for individual expertise in colour, dedicated responses to the most challenging custom projects and award-winning commitment to the highest standards of sustainability.

A network of global sales and production facilities from Europe to the Far East provides local customer service to international clients, while its historic base in the village of Burneside retains nearly two centuries worth of papermaking expertise.

As well as paper products, James Cropper PLC also incorporates Technical Fibre Products (TFP), manufacturers of non-woven materials from carbon, glass and polymer fibres, which play a key part in production of composites in the automotive, energy and aerospace sectors. For further information visit: www.jamescropper.com  and www.tfpglobal.com

Read 2306 times Last modified on Wednesday, 21 October 2015 08:45