Fluff pulp demand in 2015 is 5.4 million air dried tonnes, up from 4.7 million air dried tonnes in 2010, for an annual growth in consumption of 3.1% per year. The Future of Fluff Pulp to 2020 predicts that demand for fluff pulp in 2020 is 6.5 million air dried tonnes; projected annual growth for 2015-20 is 3.6%. Diapers/nappies are the largest end use market with about 33.7% of the market in 2015, while nonwovens are the fastest growing end use at 5.3% annual growth for 2015-20.
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The Future of Fluff Pulp to 2020 is based on both primary and secondary research. Primary research included interviews with key participants in marketing, sales, production and product development for the entire fluff pulp supply chain: raw materials, fluff pulp producers, and fluff pulp end-users. Key participants interviewed included personnel from fluff pulp producers, diaper/nappy producers, feminine hygiene producers, adult incontinence producers and fluff pulp using nonwoven producers and general industry experts. These general industry experts include personnel from major process equipment suppliers, and other industry consultants. Secondary research included information acquired from technical literature, reports, papers, conference proceedings, company information, and other trade, business or government.
The Future of Fluff Pulp to 2020 is available for £3,780 / $5,850 / €4,815 until Thursday, December 31.
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Steve Hill
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