New packaging design with improved strength and convenience options
Mondi, the international paper and packaging Group, announces the relaunch of its market leading brand Color Copy with a new branding, improved packaging and 100% satisfaction guarantee. The focus of the campaign is to tell the story of Color Copy as the brand customers trust and have relied on for over a quarter of a century for perfect print results and consistent quality. The paper quality remains unchanged.
Color Copy enjoys very high brand awareness and a strong reputation. It is still by a large margin the most recognised brand name for colour applications in Europe (40% vs. 14% for second ranked brand), confirmed again by the latest 2016 EMGE Cut-size Survey. Mondi carried out extensive marketing research in 2016 with customers and end-users surveyed across ten countries. The aim was to better understand why end-users had stayed loyal to the brand over the years and how they saw the benefits of Color Copy for their business. “While we received some insights into what we can do better, the clear message we received from 92% of users was that they are very satisfied with the quality of the paper and we shouldn’t change anything here. So we’ve focused on the branding, packaging and convenience options where we could make Color Copy even better – on the outside - while retaining strong brand recognition,” explains Johannes Klumpp, Marketing & Sales Director, Mondi Uncoated Fine Paper.
This is the first time Color Copy has undergone any significant rebranding in its 28 years of existence. As part of the rebranding, Color Copy’s packaging has been improved threefold: in terms of design, strength and convenience. The wrappers and boxes are fully branded with a bold new look to make a bigger impact at the point of sale. The wrappers are stronger than ever with an improved base paper and now feature an easy-open tear strip for greater consumer convenience.
What’s more, Mondi now offers a shelf-ready packaging option for paper and office supply retailers. This high-quality perforated box requires no unpacking. It comes ready for shelf display and highlights Color Copy’s eye-catching new branding to attract shoppers.
100% Satisfaction Guaranteed.
Mondi guarantees true-to-life, brilliant colour copies and perfect print results every time with Color Copy, and offers to replace the paper if not 100% satisfied with the results. Color Copy is specifically designed to meet the needs of digital colour printing. It is available in a variety of standard paper formats and reels, and in grammages ranging from 90 gsm to 400 gsm.
In July Mondi will begin the rollout of its new Color Copy branding and packaging, followed by related sub-brands in the fall. The rollout is accompanied by a comprehensive marketing campaign with the clear and reassuring slogan of “Doing a great job.” Johannes Klump explains: “For us, ‘Doing a great job.’ is more than a claim. It reflects the performance the brand has delivered consistently for over two decades. It’s also a promise. It’s you AND me together. And it’s our mission with Color Copy – to continue to do a great job for our customers every day.” The focus is on emotional messaging and compelling images that emphasise Color Copy’s guaranteed reliability. The teaser campaign, which ran from the end of April until mid-June, included magazine, billboard and online advertising, with weekly promotional prize giveaways. The marketing strategy will also include a relaunch of the Color Copy microsite (www.colorcopy.com) in a fully responsive design by the end of June, as well as an end-user social media campaign in the fall, and all new print and online marketing and sales tools.
About Color Copy
Color Copy is the leading brand for colour applications and is CO2 neutral. It is specifically designed to meet the needs of digital printing and guarantees true-to-life, brilliant colour copies and perfect print results every time. Color Copy has an elegant and smooth feel and its soft white hue gives accurate colour reproduction that emphasises your image. It also has an exceptional environmental profile, being CO2 neutral in addition to having FSC®, EU Ecolabel and ISO 9706 certifications. Color Copy is part of Mondi’s Green Range of sustainably produced products. www.colorcopy.com
We are Mondi: IN TOUCH EVERY DAY
Mondi is an international packaging and paper Group, employing around 25,000 people across more than 30 countries. Our key operations are located in central Europe, Russia, North America and South Africa. In 2016, Mondi had revenues of €6.7 billion and a return on capital employed of 20.3%.
We are fully integrated across the packaging and paper value chain - from managing forests and producing pulp, paper and compound plastics, to developing effective and innovative industrial and consumer packaging solutions. With over 100 products customised into more than 100,000 solutions, we offer more than you may expect. Leading brands around the world rely on our innovative technologies and products across a variety of industries such as agriculture; automotive; building and construction; chemicals and dangerous goods; food and beverages; graphic and photographic; home and personal care; medical and pharmaceutical; office and professional printing; packaging and paper converting; pet care; retail and e-commerce; and shipping and transport.
We believe sustainable development makes good business sense. It's integral to our responsible and profitable growth, and embedded in everything we do, every day. We continue to look for ways to do more with less, promote the responsible management of ecosystems, develop and inspire our people, and enhance the value that our sustainable product solutions create.
Mondi has a dual listed company structure, with a primary listing on the JSE Limited for Mondi Limited under the ticker code MND and a premium listing on the London Stock Exchange for Mondi plc, under the ticker code MNDI. We have been included in the FTSE4Good Index Series since 2008 and the JSE's Socially Responsible Investment (SRI) Index since 2007.
About Mondi Uncoated Fine Paper
Mondi Uncoated Fine Paper is part of Mondi Group. In 4 paper mills in Austria, Slovakia, and Russia Mondi Uncoated Fine Paper produces environmentally sound office and professional printing papers tailored to the latest professional digital print technology. The company complies with the strictest international certification standards to support sustainable production processes through the responsible management of forest, water and air resources. All Mondi uncoated fine papers belong to the Green Range of papers that are FSC® or PEFC™ certified, 100% recycled or bleached entirely without chlorine.
Its renowned brands such as Color Copy, DNS®, IQ, MAESTRO®, NAUTILUS®, BIO TOP 3®, PERGRAPHICA® or Snegurochka are used in office environments on laser or inkjet printers and by professional printers on digital or offset presses to create brochures, transactional material, folders, invitations, business cards, letterheads or other high-impact communication.