Iggesund Paperboard, which is part of the Holmen Group, has the two most valuable paperboard brands in Europe. That’s the conclusion of a brand survey done by the analyst firm Opticom International Research. Over 200 converters – companies that process paperboard into finished packaging – rank Invercote and Incada from Iggesund at the very top.
The survey encompasses converters in Germany, France, the UK, Italy, Spain, Switzerland, Belgium and the Netherlands in the packaging segments: pharmaceuticals & health care products, cosmetics & beauty, chocolate & confectionery, dry foodstuffs, frozen & chilled foods, and wines & spirits. The study has been done every second year since 2004 and Iggesund’s brands have consistently placed at the top.
“Every time we place highest in this survey we get confirmation that both our paperboard families offer what the market wants,” comments a satisfied Kenneth Nysten, Sales and Marketing Director at Iggesund. “Of course, it is particularly pleasing that the survey participants are converters, who make their living from transforming this white and lightweight paperboard into functional and elegant packaging.”
The survey also concludes that high quality and sustainability characteristics are becoming more and more important as selection criteria. Converters also have high expectations on properties such as printability, runnability in the conversion process, and folding properties – all of which both Invercote and Incada achieve with ease.
Iggesund and Stora Enso are perceived as leading the paperboard market with regard to sustainability, even though the majority of the respondents do not see any clear leader within the industry.
“The converters’ opinion, not least the fact that they single out runnability and product quality, reinforces our view that we are heading in the right direction. Their appreciation of our sustainability work is also important and a strong argument in favour of our products,” Nysten concludes.
Europe’s most valuable paperboard brands according to the survey:
1. Invercote (Iggesund)
2. Incada (Iggesund)
3. Tambrite (Stora Enso)
4. Ensocoat (Stora Enso)
5. Performa (Stora Enso)
6. BillerudKorsnäs (BillerudKorsnäs)
7. CKB (Stora Enso) NEW 2018
8. MetsäBoard Pro (Metsä Board) NEW 2018
9. Alaska Plus (International Paper)
10. MetsäBoard Classic (Metsä Board) NEW 2018
11. MetsäBoard Prime (Metsä Board) NEW 2018