Metsä Board, the leading European producer of premium fresh fibre paperboards, will present a live seminar showcasing an example of an award-winning design at Packaging Innovations and Luxury Packaging London on 13 September.
Metsä Board’s Ilkka Harju, Packaging Services Director and Mikko Spoof, Brand Director at Arctic Blue Gin will present a creative case study.This collaborative case study shows how packaging design should communicate with each part of the value chain and how it must be at the core of a brand.
Visitors are invited to join The Drinks Forum for 11.50 at The Innovation Stage to hear how the packaging for the 2018 ‘Spirit of the Year’, Arctic Blue Gin, showcases an impressive design process which optimised all aspects of the paperboard to create a stunning solution.
In addition, at its stand, Metsä Board will highlight its folding boxboards, white kraftliners and food service boards and full range of packaging analysis and design services – which encompass material and structural analysis as well as modification of existing packaging to a fully-customised design, complete with graphics. All these services aim to maximise packaging performance, sustainability and logistic efficiency throughout the entire value chain.
On display will be the latest addition to the range, the new eco-barrier paperboard MetsäBoard Pro FSB EB1, which is a unique product with a bio-based and biodegradable barrier treatment that is fluorochemicals-free. Other innovative and award-winning designs will be presented including Metsä Board’s SkinCare 2.0 gift box which uses fibre-based materials to replace plastic.
Packaging Services Director Metsä Board, Ilkka Harju stated; “We are looking forward to welcoming visitors to our joint presentation on the 13 September, to show them how Metsä Board can help them to achieve truly innovative, vibrant and sustainable packaging. We want to inspire brand owners, converters and designers with our fresh fibre materials and our award-winning packaging designs.”