US-based Association of International Metallizers, Coaters and Laminators (AIMCAL) presented its 2020 Product of the Year award to Hazen Paper Company for an Arctic Blue Gin package featuring images of flaming Northern Lights. Metsä Board, the leading European producer of premium fresh fibre paperboards and part of Metsä Group, designed the package structure, the original graphics and the embossing. The impressive package uses the lightweight and strong MetsäBoard Pro FBB Bright folding boxboard 350 g/m2.
“Producing a highly challenging holographic package requires a lot from the material. Smoothness and stiffness are needed to get the large hologram surface adhered to the paperboard without any flaw. Here the Metsä Board team was able to deliver,” says John Hazen, president of Hazen Paper Company. “The paperboard has a very uniform smooth surface, scores and folds exceptionally well, and has economic and environmental superiority. It is an optimal paperboard for transfer metallising and ideal for a high-end graphic arts application, with both beauty and brawn.”
“We wanted to convey an image of a clean, crisp, winter night, highlighted with northern lights rippling across the Finnish sky. The imagery really stands out and provides exceptional visual elements for maximum brand enhancement,” says Mark Beamesderfer, Packaging Services Director Americas of Metsä Board.
Metsä Board is a leading European producer of premium fresh fibre paperboards and forerunner in sustainability. We produce premium lightweight folding boxboards, food service boards and white kraftliners for consumer goods packaging as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests. We aim for completely fossil free mills and raw materials by 2030.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2019, the company’s sales totalled EUR 1.9 billion, and it has approximately 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
Metsä Group is a forerunner in sustainable bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and greaseproof papers.
In 2019, Metsä Group’s sales totalled EUR 5.5 billion, and it employs approximately 9,300 people. Metsäliitto Cooperative is the parent company of Metsä Group and is owned by approximately 103,000 Finnish forest owners.