Ahead of Earth Overshoot Day (August 22), Pro Carton, the European Association of Carton and Cartonboard manufacturers, is revealing the latest episode in the Carton Campaigners animation series.
With over one million online views of the Carton Campaigners’ videos this year, Pro Carton is launching the next in the series to educate young and old about their personal responsibilities when it comes to protecting the planet and its vital resources.
While the COVID-19 pandemic has caused this year’s expected overshoot date to be extended to the latest it has been since 2005, humanity's demand on natural resources continues to exceed what Earth's ecosystems can regenerate in a year.
In the new video, cartoon characters Ricki Recycle, Renée Renew, Ryan Reuse, Rhianna Reduce and Ronnie Replace will show how each of the actions they represent – the 5Rs of Responsibility – should be a priority for every individual. Pro Carton also hopes that spreading this message to younger generations will help to push Earth Overshoot Day later in the future.
Tony Hitchin, General Manager of Pro Carton, said: “We’ve had some wonderfully positive responses to the Carton Campaigners, so it seemed only right to use them to shine a light on Earth Overshoot Day and explain how our actions impact the planet.”
“Even though the date lands three weeks later than last year, this is predominantly due to COVID-19 lockdowns and reduction in travel. We want to make sure this trend carries on into the future through environmentally-friendly choices, such as opting for renewable, recyclable and biodegradable packaging materials like cartonboard.”