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Tuesday, 25 May 2021 11:09

Sappi Europe announces the appointment of Flavio Froehli as Vice President, Marketing & Sales – Member of Sappi Europe’s Lead Team

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Sappi Europe announces the appointment of Flavio Froehli as Vice President, Marketing & Sales with immediate effect for the entire Sappi Europe portfolio reporting to Marco Eikelenboom, Chief Executive Officer, Sappi Europe. Flavio holds an MBA from University of Minnesota and Vienna University of Economics & Business. He is an experienced marketing & sales executive with an extensive background in the Paper, Packaging & Pulp industry.

2020 11 02 094120Flavio joined Sappi as Sales Director, Graphics with the acquisition of M-real Graphics in 2008. Since joining Sappi, he was involved in several change initiatives. In his latest capacity as Director, Business Strategy & Development, appointed in 2018, he was also in charge of leading a cross-functional, cross-business team of collaborative experts accelerating Sappi’s transition into growth markets by identifying, evaluating, and selecting products that are today being manufactured on originally Graphics-dedicated machines.

With the aim of driving commercial excellence, this position strengthens the groups One Sappi philosophy and in parallel supports Sappi’s Thrive25 ambitions of accelerating a transition into growth markets. This will further reinforce the position of Sappi Europe as a sustainably resilient company, thriving to be a systemically relevant partner for its customers in the Graphics, Packaging and Speciality papers markets.

Next to the existing Portfolio Management and Sales & Marketing Operations structure, Flavio will be supported by a seasoned management team of Sales Directors who bring a wealth of experience in their respective market segments. John Clinton, Sales Director Commercial Print, responsible for Sales of our WFC and WFU portfolio. Antti Makkonen, Sales Director Publishing and Export, responsible for the Kirkniemi product portfolio and all product sales outside of Europe. Michael Bethge, Sales Director Speciality Papers, responsible for Sales of  Flexible packaging products, Release Papers (CCK, Glassine) and Label Papers. Luis Mata, Sales Director Packaging and Digital Solutions, responsible for Sales of Paperboard and Containerboard, as well as the Dye Sublimation and Digital Imaging paper portfolio.

About Sappi

Sappi is a leading global provider of sustainable woodfibre products and solutions, in the fields of Dissolving pulp, Printing papers, Packaging and speciality papers, Casting and release papers, Biomaterials and Bio-energy. As a company that relies on renewable natural resources, sustainability is at our core. Sappi European mills hold chain of custody certifications under the Forest Stewardship Council™ (FSC™ C015022) and the Programme for the Endorsement of Forest Certification™ (PEFC/07-32-76) systems. Our papers are produced in mills accredited with ISO 9001, ISO 14001, ISO 50 001 and OHSAS 18001 certification. We have EMAS registration at 5 of our 10 mills in Europe.

Sappi Europe is a division of Sappi Limited (JSE), headquartered in Johannesburg, South Africa, with 12,500 employees and 19 production facilities on three continents in nine countries, 37 sales offices globally, and customers in over 150 countries around the world. Learn more about Sappi at

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