Displaying items by tag: Iggesund Paperboard

Thursday, 29 November 2012 16:30

The Black Box Project - Next Stop Moscow

At an event in Moscow in December a seventh box will be presented, this time by the Swedish photographer and filmmaker Jens Assur.

For almost two years Iggesund Paperboard has been running the Black Box Project, with exhibitions in cities like Paris, London, Amsterdam, Hamburg, Milan and New York. Iggesund has challenged a number of well-known international designers and design companies to fill a black box of a specified format with contents which in some way test the limits of Iggesund’s Invercote paperboard. Six designers have taken part in the project so far. When the doors open on 6 December to an exhibition at the Flacon Club in Moscow, a new box will be unveiled with contents created by the Swedish photographer and film director Jens Assur.

Assur began his career as a photographer for the daily press. In the 1990s he became Sweden’s most award-winning photojournalist. He gradually left the press world and began focusing on filmmaking. His films such as The Last Dog in Rwanda and Killing the Chickens to Scare the Monkeys have won multiple international awards. Partly as a result of this recognition, at the beginning of 2012 he was the first Scandinavian to win the Sundance/NHK International Filmmaker Award, the Sundance Festival’s prize for promising filmmakers.

“When I was asked to take part in the Black Box Project I didn’t hesitate a second,” he says enthusiastically. “As a creative artist, it’s rare that I have the opportunity to work so freely and at such a high artistic level in projects developed by customers. But in this case we could do so on both a conceptual and intellectual level.”

Carlo Einarsson, Director Market Communications at Iggesund Paperboard, is very pleased with Assur’s participation in the project.  

“We’re looking for creative individuals who really push the limits of what can be done with Invercote,” he explains. ”But the project is also a tribute to all the designers who have chosen over the years to make fantastic creations using Invercote as their starting point. We’re especially pleased by the great interest our exhibitions have received from designers and the graphic industry in many parts of the world.”

Einarsson says that the Black Box Project is not a traditional advertising campaign in which the client expresses detailed wishes and closely supervises the project’s execution. The participating designers have great freedom – the only stipulations are that they must work with Invercote and create something that reflects their own distinctiveness and Invercote’s possibilities.

“The degree of freedom combined with the opportunity to create something extraordinary has made it easy to find interested participants,” he says. “A number of designers have contacted us and asked to be part of the project. We’re very satisfied with the response so far, both to our exhibitions and to our web pages about the project.

“In a world where the choice of materials is unfortunately often a matter of habit, it’s important for us to showcase the extra possibilities which Invercote offers designers to fully realise their creative ambitions.” Last November the Black Box Project presented a fifth designer’s work in Hamburg. The newcomer was designer and illustrator Sebastian Onufszak, based in Augsburg, Germany, but with all of Europe as his workplace. His contribution to the exhibition was unveiled at an event at the Prototyp Museum in Hamburg. This spring saw the addition of a work by the Japanese-American paper sculptor Jeff Nishinaka of Los Angeles in conjunction with a Black Box exhibition in Milan.

black box

The other exhibitors are the Dutch firm of van Heertum Design, who are technical magicians who delight in combining printing techniques, use more than 30 inks and varnishes, and then add extra finishing touches, to the joy of printing aficionados and the despair of production economists. Landor, Paris elegantly demonstrates how designers break through all boundaries established by their clients. Brunazzi & Associati from Turin have created a survival kit for pasta lovers with both pasta tongs and a colander, all made of paperboard. And New York-based Frenchman Marc Benhamou presents his concept of beauty in a new interpretation of the Tarot’s 22 Major Arcana cards.

Sebastian Onufszak’s creation will now join this series of challenges. His contribution is a film about life as a closed loop system. The film is played on a video player integrated into the paperboard box.

“This project is an adventure and we don’t really know where it will all end,” Carlo Einarsson concludes. “But Invercote is one of the strongest brands on the European paperboard market, and with that as a secure foundation we can dare to try new channels of communication.”

The next Black Box, by photographer and filmmaker Jens Assur, will be presented at the beginning of December in Moscow.

 

Published in European News
Thursday, 22 November 2012 14:00

Incada a packaging competition winner

igg taitIncada, which is made by Iggesund Paperboard in Workington, England, featured in two winning entries when the Pro Carton/ ECMA annual packaging awards were presented recently.

The folding box board Incada was the surface material – the one visible to customers – in the packaging which won Carton of the Year, “Rose” by champagne producer Taittinger. Incada was also used in the winner of the Beauty & Cosmetics category, Nivea Mini Treats.

“This clearly demonstrates that Iggesund has two strong brands in its portfolio,” comments Guy Mallinson, business director of European sales at Iggesund Paperboard. “Customers who want outstanding quality in folding box board choose Incada, and if they need the properties offered by a solid bleached board then they choose our Invercote.”

Taittinger’s Rose carton was converted by Van Genechten of Angoulême, France, which also created the structural design. Incada Exel was used to cover and add elegance to a base structure made of recycled-fibre material from Meyer Melnhof. The Nivea Mini Treats carton was converted by Clondalkin Pharma & Healthcare, which also created the structural design commissioned by Beiersdorf UK.

Incada was used to give Taittinger’s elegant Rose carton the elegance and élan which captures the  consumer’s attention on the retail shelves.

Published in European News
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