Pulp-Paperworld.com / European News
Monday, 08 July 2019 12:11

SEK 8.8 million to research projects

The Södra Research Foundation has decided to grant an additional SEK 8.8 million to 12 research projects linked to forestry and the forest industry.

The funding was awarded to projects including process development in the pulp industry, recycling textiles and controlling pulpwood flows. 

södra logo“The linear life cycle for textiles needs to become circular, but the lack of recycling technologies is a major problem. One of the projects that has received funding will further develop a process to recycle mixed textiles that is compatible with today’s Swedish forest industry, which will be of interest to both our industry and the textile industry,” said Catrin Gustavsson, Senior Vice President Innovation and New Business at Södra. 

Several forest-related projects were awarded funding, for example studying genetic gains, Douglas fir, damage to pine and better swarming forecasts for spruce bark beetles. 

“There is a desire to increase the share of pine in young forests, not least given climate change.  However, we can see increasing problems with disturbance of growth in regeneration stands of pine, which is causing concern about the initiative. The Foundation’s funding for a research project that aims to clarify the cause-effect relationship will hopefully guide us in how we can address these problems,” said Göran Örlander, Forestry Strategist and Chairman of the Research Foundation.

In conjunction with this autumn’s call for proposals, research into the “efficient utilisation of resources” in the forest industry is particularly welcomed. The call for proposals concerns both core forest industry products and by-products.  

“The efficient use of wood raw material, by-products from harvesting, energy, water and chemicals keeps costs down and improves profitability. At the same time, it also benefits society, businesses and individuals by minimising environmental and climate-change impacts,” said Göran Örlander.

Read more about the Södra Research Foundation.

For more information, please contact:
Göran Örlander, Chairman of the Södra Research Foundation and forestry strategist at Södra
E-mail: goran.orlander@sodra.com

Catrin Gustavsson, Board member of the Södra Research Foundation and Senior Vice President Innovation and New Business at Södra.
E-mail: Catrin.Gustavsson@sodra.com

Founded in 1938, Södra is Sweden’s largest forest-owner association, with nearly 52,000 forest owners as its members. We conduct modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. In 2018, sales amounted to SEK 24 billion and employees totalled 3,100. Through value-generating relationships and a long-term approach, Södra shows the way for the next generation of forestry.

Published in European News

Södra’s pioneering Act of a Hero campaign was named Marketing Campaign of the Year at the PPI Awards in Vienna last night.

Linda Ottosson, Head of Marketing Communication, who led the campaign with Sales Director Marcus Hellberg, accepted the award on behalf of the Södra Cell team, along with Customer relations Manager, Angeline Elfström. “We’re extremely proud of the pioneering Act of a Hero campaign for several reasons,” she told the audience.

PPi Awards 2019 - Angeline Elfström & Linda OttossonPPI Awards 2019 - Angeline Elfström & Linda Ottosson

“We pushed the boundaries of traditional advertising by a pulp supplier, deliberately targeting our customers’ customers and spreading a generic positive message about sustainable forest products. The campaign far exceeded our expectations and those of the customers we collaborated with (another first), registering over 4.3 million views (including search engine views). Video views number more than 815,000 so far.”

“The statistics are impressive,” added Hellberg, “but they’re not the whole story. The fact that we have won not one but two awards for this campaign (it also won Sofidel’s Best Sustainable Project, Social Category) shows there is real value in creative, out-of-the-box communication, especially when it is accompanied by analysis of the stakeholders in the chain and collaboration with customers. We also need to thank our creative agency, Ehrenstrahle, for helping us to think bravely and to take a whole new approach to the marketing of pulp.”

https://www.sodra.com/hero

Founded in 1938, Södra is Sweden’s largest forest-owner association, with nearly 52,000 forest owners as its members. We conduct modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. In 2018, sales amounted to SEK 24 billion and employees totalled 3,100. Through value-generating relationships and a long-term approach, Södra shows the way for the next generation of forestry.

Published in European News
Thursday, 07 March 2019 08:15

Gunilla Saltin leaving Södra

Gunilla Saltin, President of Södra Cell, is leaving Södra for a new role as Technical Director at the packaging and paper company Mondi, based in Vienna.

Gunilla SaltinGunilla Saltin“I would like to thank Gunilla for all of her years at Södra with many successes, excellent results and hard work and would also like to wish her the best of luck in her future endeavours,” said Lars Idermark, President and CEO of Södra.

“I have had a wonderful time at Södra Cell and would especially like to thank all the competent and dedicated employees for these successful and exciting years,” said Gunilla Saltin.

A recruitment process will begin immediately.

Magnus Björkman, President of Södra Cell International, has been appointed Interim Business Area President and will also, therefore, be a member of Group Senior Management.

Founded in 1938, Södra is Sweden’s largest forest-owner association, with nearly 52,000 forest owners as its members. We conduct modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. In 2018, sales amounted to SEK 24 billion and employees totalled 3,100. Through value-generating relationships and a long-term approach, Södra shows the way for the next generation of forestry.

Published in European News

Södra is one of the main sponsors of Introduce a Girl to Engineering day (IGEday) — an initiative by the organisation Womengineer that aims to increase interest in technology and engineering among teenage girls.

Södra is a gold partner for IGEday and is throwing open the doors of its three pulp mills in Värö, Mörrum and Mönsterås as well as the head office in Växjö on 29 March. The participants encompass girls and non-binary teenagers aged 13–19. This initiative is fully aligned with Södra’s sustainability target — namely that by 2020, at least 30 percent of Södra employees should be women.

The issue affects the entire industry and several other companies are also IGEday partners. Currently, the percentage of Sweden’s engineering students at bachelor’s and master’s levels varies 20–25 percent.

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“This is far too low a share. As an industry, we need to act cohesively and promote equality at our workplaces. Inspiring teenage girls at an early age to choose a career in engineering, a traditionally male-dominated profession, is important for Södra’s and for Sweden’s future competitiveness. And this is where meeting platforms, such as IGEday, have an important role to play,” said Christer Thörn, HR Director at Södra. 

During the day, some 60 teenage girls will test various activities that showcase how to work with technology and engineering using an approach conducive to development and sustainability.  They will also gain insight into how we, on a daily basis, conduct research to develop new products, process wood and produce paper and dissolving pulp.

“Through the IGEday initiative, we want to be part of opening new possibilities for the female engineers of tomorrow,” said Christer Thörn.

Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of close to 52,000 forest owners. We engage in modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. Net sales in 2017 were 20.5 SEK billion and there were 3,400 employees. Through value-generating relationships and a long-term approach, Södra is leading the way for the future of sustainable forestry.

Published in European News

Södra was awarded two prizes, as Best Supplier – Pulp Producer Category and for Best Sustainability Project – Social Category during the Sofidel Suppliers Sustainability Award (3SAward). This year the prize ceremony took place in Columbus, Ohio

Sofidel, one of the leading manufacturers of paper for hygienic and domestic use worldwide, on occasion of its annual 3SAward, awarded Södra among its best suppliers.

2018 10 15 103027The Suppliers Sustainability Award organised every year by Sofidel aimed at its national and international suppliers to encourage, spread and highlight best practices and improvements carried out by suppliers in the field of social and environmental responsibility.

On this occasion Södra, the Sweden's largest forest-owner association, was nominated and won in two categories: in the Best Supplier – Pulp Producer for the sustainability performance of the mills in Mönsterås, Mörrum, and Värö, which between them produce close to 2 million tons of market pulp annually, was especially highlighted. Södra also won in the category The Best Sustainable Project – Social, for their campaign “Act of a Hero”.

“The prize for ‘Best Supplier – Pulp Producer Category’ shows that we at Södra maintain a high level in our sustainability efforts, thanks to the focus and commitment of our employees – this award is an honour and accolade for them. Our mills are well invested and expertly run for the benefit of customers, and for selected key sustainability targets we have” says Gunilla Saltin CEO at Södra Cell.

The “Act of a Hero” campaign was a social media expression of Södra’s belief in the sustainable role played by tissue and other paper products in society.

Paper production is a very resource demanding industry, both in terms of water, forest, and energy. For this reason, Sofidel works actively for a more sustainable paper and pulp industry. As of today, Sofidel has reduced direct emissions of CO2 into the atmosphere by 20.6% thanks to investments in energy efficiency, in the use of cogeneration plants and the use of renewable energy sources. Another fundamental area of action is the sourcing of pulp from independent certified sources with forest certification schemes (FSC®, FSC Controlled Wood, SFI®, PEFC™), which has reached a level of 100%. Moreover, Sofidel operates to safeguard water resources, limiting the consumption inside their production processes (the amount of water used in the production is distinctly lower than the industry benchmark: 7.1 l/kg vs. 15-25 l/kg)

Read more about Sofidel Suppliers Sustainability Awards here

Additional Info

  • About The Sofidel Group The Sofidel Group is one of the leading manufacturer of paper for hygienic and domestic use worldwide. Established in 1966, the Group has subsidiaries in 13 countries – Italy, Spain, the UK, France, Belgium, Germany, Sweden, Poland, Hungary, Greece, Romania, Turkey and the USA - with more than 6,000 employees, net sales of 1,724 million Euros (2017) and a production capacity of over one million tonnes per year (1,098,000 tonnes in 2017). “Regina”, its most well-known brand, is present on almost all the reference markets. Other brands include: Softis, Le Trèfle, Sopalin, Nouvelle, Thirst Pockets, KittenSoft, Nalys, Cosynel, Yumy, Soft & Easy, Volare, Onda, Lycke, Forest, Nicky, Papernet. A member of UN Global Compact and the international WWF Climate Savers programme, the Sofidel Group considers sustainability a strategic factor with regards to growth and is committed to promoting socially and environmentally responsible development.
Published in European News

Södra received two of the 2018 Sofidel Suppliers Sustainability Awards (3SAward) presented in Columbus, Ohio (USA) last week. Södra was named Best Supplier in the Pulp Producer Category and in the Best Sustainable Project, Social Category.

The prestigious 3SAward is an accolade awarded each year by the tissue manufacturer Sofidel to the suppliers who have distinguished themselves through their environmental and social sustainability activities.

L to r: Marcus Hellberg, sales director, Södra; Andrea Piazzolla, chief purchasing officer, Sofidel; Gunilla Saltin, CEO Södra Cell; Luigi Lazzareschi, group chief executive, SofidelL to r: Marcus Hellberg, sales director, Södra; Andrea Piazzolla, chief purchasing officer, Sofidel; Gunilla Saltin, CEO Södra Cell; Luigi Lazzareschi, group chief executive, Sofidel

In the Pulp Producer Category, Södra was recognised for the sustainability performance of its Swedish mills, Mönsterås, Mörrum and Värö, which between them produce close to 2 million tons of market pulp annually. The Best Sustainable Project, Social Category, was awarded for Södra’s ground-breaking “Act of a Hero” social media campaign.

Södra Cell CEO Gunilla Saltin said: “The prize for ‘Best Supplier’ shows that we at Södra maintain a high level in our sustainability efforts, thanks to the focus and commitment of our employees – this award is an honour and accolade for them. Our mills are well invested and expertly run for the benefit of customers, and selected key sustainability targets have the same status as financial ones.”

Södra’s strategy until 2020 is based on being a value-generating and cohesive Group with profitable growth, inspired by the 10 principles of the UN Global Compact. “Our ambitions on fossil free operations are high,” said Saltin. “Fossil-free and climate-positive operations are at the top of our agenda, as are sustainable forestry, sustainable innovation, resource efficiency and responsibility to our employees and those throughout the value chain.”

The “Act of a Hero” campaign was a social media expression of Södra’s belief in the sustainable role played by tissue and other paper products in society. Sofidel explained the winning formula: “For realizing an "out-of-the-box" communication approach, through a campaign developed by a b2b company and dedicated to a wide targeted audience of final customers, based on active involvement of retailers, and effective in influencing consumers' choice in favour of sustainable fibre/paper.”

“We thought out of the box for sure,” said head of marketing communications Linda Ottosson. “Our aim was to reach not only our customers, who know the sustainability credentials of our pulp, but to our customers’ customers and consumers who in many cases don’t. Through a simple but unexpected message delivered with humour and a strong human touch, the result was a level of targeted engagement beyond our most optimistic expectations, with more than 1.6 million impressions in the first three months.”

Published in European News

Södra’s next major ad campaign will show that being a hero doesn’t have to be difficult. It can be as simple as actively choosing products from sustainably-managed forests - because consumers who make sustainable choices are heroes. Like previous campaigns, this latest initiative from Södra, recently nominated for the marketing award “100 Wattaren” in Sweden, seeks to be different and to make people sit up and think.

2018 05 18 111918By highlighting that products and services from the forest are environmentally sustainable, the “Act of a hero” campaign (#actofahero) is a counter message to those who try to make paper consumers feel guilty (“don’t print this e-mail” etc). This campaign applauds good behaviour and turns informed consumers into heroes.

“The campaign doesn’t put fibre-based products up against other materials. Its core message is simple: When (not if) you consume, choose a product based on a sustainably-managed forest raw material – that’s an act of a hero!” says Linda Ottosson, Communication Manager at Södra Cell.

Södra recognises the need to communicate the environmental credentials of pulp and paper further downstream in the value chain. That’s why the principal aim of #actofahero is not only to market Södra’s offering to its customers but also to reach its customers’ customers, and to some extent consumers.

“Communicating downstream in the value chain is new and exciting, and to ensure that the message hits home we have chosen to work with two important customers in the tissue and specialty paper segments, respectively. They connect us with their key stakeholders, who are brought in as additional target groups in the campaign,” explains Marcus Hellberg, Marketing Director at Södra Cell.

“The main channels for the campaign will be Södra’s own website and social media channels. But we are asking everybody – customers, colleagues and members – to be part of the campaign by helping to spread and share our material,” adds Ottosson.

Visit www.sodra.com/hero and share your stories!

Published in European News

Södra is raising its purchase price for pulpwood and pine logs. Demand for both softwood and hardwood pulp is high, while the market for sawn timber remains strong. To ensure continued high levels of supply, Södra is raising its purchase price for pine logs by SEK 30/cubic metre of solid volume underbark (m ᶾ sub) and introducing a contracting premium of SEK 25/m ᶾ sub for softwood and hardwood pulp. The price changes will apply from 1 February 2018.

2018 02 01 105654

“The strategic investments in Södra’s pulp mills in recent years have led to a steady increase in softwood pulpwood consumption and demand for softwood pulp. This market situation presents ideal conditions for increased forest thinning which, in the long term, will further strengthen both the value and quality of Swedish forests,” said Olof Hansson, President of the Södra Skog business area.

For questions, please contact:
Olof Hansson, President of the Södra Skog business area,
Tel: +46 (0)470-857 67

Sofia Petersson, Wood Supply Manager Södra Skog,
Tel: +46 (0)470-859 86

Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of more than 50,000 forest owners. We engage in modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. Through value-generating relationships and a long-term approach, Södra is leading the way for the next generation of forestry. 

Published in European News
Friday, 24 November 2017 08:53

Södra invests in more forestry drones

Södra is now investing in more forestry drones. This digital technology speeds up the work of field staff at the same time as it makes it more comprehensive and safer.

“We have identified numerous applications where drones can enhance the efficiency of forestry work, not least when making inventories of storm-damaged forests. By purchasing equipment and investing in raising skills, we are taking another step towards the development of tomorrow’s digital forestry operations,” said Johan Malmqvist, Project Manager at Södra.

Since the end of 2015, Södra has trialled the use of drones for applications including inventories of forest damage. Test outcomes have been favourable and major potential has been identified for the digital technology moving forward. This summer, the Swedish Camera Monitoring Act was amended, which has simplified the use of drones in forestry.

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Södra is now taking further steps with digital development in the form of a considerable investment in drone technology and personnel skills development.

“We have purchased drone equipment for all our forestry operations areas and, in the autumn, we trained 51 of our forestry professionals as drone pilots. This means we are now well equipped to further develop use of the technology,” said Johan Malmqvist.

Drones are digital aids that enhance the efficiency of manual tasks for Södra’s field staff.

“The technology is extremely cost-efficient. It is possible to obtain a good overview of the forest in very little time. The major advantage is from not having to waste unnecessary amounts of time on checks. Drones enable you to quickly see if and where a manual inspection or action is required. This enables more efficient work methods that, by extension, benefit our forest owner members. Moreover, drones make work safer for forest inspectors, not least when making inventories of windfalls following a storm,” said Johan Malmqvist.

But drone technology is not only of great benefit when making inventories of forest damage.

“For example, another potentially useful application is planting and cleaning. Gathering decision data for deciding actions and planning is another. An eye in the sky provides a much-improved view of conditions than looking through dense forest at ground level,” said Johan Malmqvist.

For more information, please contact:
Johan Malmqvist, Project Manager at Södra Skog
Tel: +46 (0)470 893 69
E-mail: johan.malmqvist@sodra.com

Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of more than 50,000 forest owners. We engage in modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. Through value-generating relationships and a long-term approach, Södra is leading the way for the next generation of forestry.

Published in European News

Between January and September, Södra delivered 15 times more green electricity to the public electricity grid compared with the same period in 2015. Deliveries are equivalent to the total electricity consumption* of 7,000 houses per year. The electricity is produced from the forest raw material that is processed at Södra’s mills.

“We are very pleased with this substantial increase. It shows how we can use innovation and investments in green industry to meet important societal needs,” said Roine Morin, Sustainability Director at Södra.

During 2017, Södra has delivered 15 times more electricity compared with the same period in 2015, an increase from 11 to 167 GWh**. Electricity is mainly generated at the three pulp mills in Värö, Mörrum and Mönsterås. In 2016, major investments were made at these mills, that provided the basis for the increase in deliveries. The largest investments were made at the Värö pulp mill, which increased its electricity generation by almost 70 percent, from 232 to 390 GWh, compared with January to September 2015.

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“The electricity is a by-product created through the use of resource-efficient solutions in production. This is one example of how the forest has a key role to play in the transition to a bioeconomy,” said Roine Morin. 

Södra has been self-sufficient in green electricity since 2007. At the same time, Södra is working to reduce its own electricity consumption. One of Södra’s sustainability targets concerns the efficient resource utilisation of electricity, with the aim of reducing consumption by at least 10 percent by 2025.

*Including household electricity, heating and hot water in a house with an average consumption of 25,000 kilowatt hours (kWh) per year.

**Gigawatt hours – 1 GWh = 1,000,000,000 watt hours.

Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of more than 50,000 forest owners. We engage in modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. Through value-generating relationships and a long-term approach, Södra is leading the way for the next generation of forestry. 

Published in European News
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