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Friday, 20 May 2016 05:25

How do we want to make the world more sustainable?

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How do consumers want to get a more sustainable world? What sacrifices, measures and opportunities do we see, today and in the long term? How do we feel about a transformation in which raw materials from the forest are used to manufacture new products? A new report from Innventia investigates the actual conditions for a more circular and biobased society. 2,500 consumers from five countries have had their say on how we can best make the world more sustainable.

innventia logoInnventia's latest report, Innventia Global Outlook: A Cellulose-Based Society, investigates the conditions for a transition to a circular and biobased society. What global changes, future opportunities and constraints do we have to deal with? How do the views of consumers differ in different parts of the world? How do we best accept responsibility for the development we see before us? This is Innventia's third report in a series of forward-looking reports that have gained a lot of international attention.

Together with Kairos Future, Innventia has completed a consumer study in Sweden, Germany, the United States, Brazil and China. 2,500 consumers were asked about sustainability, the environment, lifestyles and impact. The report reveals several surprising results regarding where consumers really are, in thought and deed, prior to a switch to a more circular and sustainable society.

The key insights from the report will be presented on 24 May, when representatives of Innventia and Kairos Future will be on hand.

Time: 16:30-18:00, 24 May 2016
Venue: International Wood Biorefining Week, Stockholmsmässan, Mässvägen 1, Älvsjö

To register and for more information, contact Marco Lucisano:
+46 (0)768-7 67 285, This email address is being protected from spambots. You need JavaScript enabled to view it..

The report, A Cellulose-Based Society, comprises an international survey, a global analysis and future scenarios. The survey was distributed digitally at the start of 2016 to 2,500 people between the ages of 16 and 88 in five countries (500 respondents per country in Sweden, Germany, the United States, Brazil and China).

Innventia is a world-leading research institute that works with innovations based on forest raw materials. Our business concept is to generate and refine research findings and ideas based on forest raw materials for the benefit of customers throughout the value chain. We call this approach Boosting Business with Science. Read more about us at

Kairos Future is an international consulting and research company that helps businesses and organisations to understand and shape their futures. We provide our customers with the big picture using trend and business intelligence analyses. The company was founded in 1993. It has its head office in Stockholm and has representatives and partners around the globe. Read more about us at

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