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Friday, 19 August 2016 05:46

Prestige brands such as IBM take Paperworld China as an ideal platform to launch new products in China

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Creative Pavilion inspires creativity

2016 08 19 074627Running from 20 – 22 September, Paperworld China 2016 will gather famous brands to display and launch new products. The fair will showcase a wide range of products including stationery, office supplies, school & artist items and gifts. Prominent brands such as Dokumental, Online, Pilot, Senator and Zebra for writing instruments, Lyra, Nicker, Pebeo, Simbalion and Superstrong for artist supplies, as well as Easymate and Foldermate for organisation aids will attend Paperworld China. Among the exhibitors, visitors can also find iBeacard, IBM, Robotcheers and TPPS for office supplies, as well as Handscript, Kiky, Languo, Paperblanks and Uzhi for paper products and school products.
IBM, the world renowned brand for computer related hardware, is launching its toner cartridges in the Chinese market for the first time and using the fair to do so. At Paperworld China 2016, the company is expecting to meet business partners to launch its toner cartridges for HP laser printers in China. This imported product meets EU eco standards, and can offer high quality printing.
Robotcheers will also use Paperworld China as a platform to introduce their commercial-use robot, which is able to communicate with humans and can move around independently. The company is targeting to become an important intelligent robot developer, and is expecting its product to be widely used as a receptionist in commercial buildings, shopping malls, exhibitions, hotels as well as restaurants.
Creative Pavilion inspires creativity
Creative Pavilion is one of the special zones in Paperworld China 2016. The zone is dedicated to hobby and handicraft materials and tools. Targeting buyers from dealers, department stores, retailers and bookshops, important brands such as Brother, Hirakata, Kidstoyo and Rosie’s Studio will present creative ideas at the fair in this pavilion.
Pébéo, a French paint brand that has high standards on product safety and quality, is returning to the Creative Pavilion this year. At Paperworld China 2016, Pébéo will present the company’s new series “Mixedmedia”. This new drawing concept encourages artists to use two or more diverse painting materials and media to create an art piece. Tools and techniques for “Mixedmedia” will be introduced at the show.
Seminars are also arranged for hobby & crafts related topics such as soft clay and knitting. Among the speakers are Ms City, who will offer a seminar on ball-jointed doll, as well as Ms Yu-ming Wang presenting on pressed flower on behalf of the United Pressed Flower Art Society, Taiwan.
The 12th edition of Paperworld China will be held at the Shanghai New International Expo Centre. It is expected to welcome around 400 exhibitors and brands from 12 countries and regions. The show is jointly organised by Messe Frankfurt (Shanghai) Co Ltd, the China Chamber of Commerce for I/E of Light Industrial Products & Arts-Crafts and Guangzhou Foreign Trade South China Exhibition Corp Ltd.
For more information about the show, please visit or email: This email address is being protected from spambots. You need JavaScript enabled to view it..
Other shows under the Paperworld brand include:

  • Hong Kong International Stationery Fair 9 – 12 January 2017, Hong Kong
  • Paperworld28 – 31 January 2017, Frankfurt am Main
  • Paperworld Middle East & Playworld Middle East
    14 – 16 March 2017, Dubai

For more details about these fairs, please visit
Background information on Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €648 million in sales and employing 2,244 people. The Messe Frankfurt Group has a global network of 30 subsidiaries and 55 international Sales Partners, allowing it to serve its customers on location in 175 countries. Messe Frankfurt events take place at approx. 50 locations around the globe. In 2015, Messe Frankfurt organised a total of 133 trade fairs, of which more than half took place outside Germany.
Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to 10 exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at:

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