Thursday, 22 September 2016 07:45

Paperworld China offers retail enhancement ideas

Written by 
Rate this item
(0 votes)

Hands-on experience opportunities at Creative Pavilion
Oriental Culture Zone welcomes exhibiting regional museums

2016 09 22 074439In recent years, consumer behaviour and shopping preference are changing rapidly in China, retailers need to react promptly in order to catch up with the trend. This applies to product variety, as well as store design and style. Many retailers in China are trying to transform their store image from a conventional to sophisticated style.
Paperworld China 2016 will present a showcase, “Small yet Beautiful”, a model for stationery retailers. This area aims to help retailers enhance their display thus boosting business results. Local consultant and industry’s key opinion leader, Mr Mark Yang and store designer, Mr Ding Guoji of ODS Brand Design will be there to answer queries and provide solutions that retailers encounter in daily operation during the three-day show running from 20 – 22 September at Shanghai New International Expo Centre. More than 40 best-selling stationery brands in China will be on display in ”Small yet Beautiful”, such as 3M, Deli, edu3, LYRA, MAX, Pilot, Schneider, STU, Stabilo, Trodat, UHOO and Zebra.
Hands-on experience opportunities at Creative Pavilion
Creative Pavilion is a highlight at Paperworld China for the hobby & craft industry. The pavilion presents tools and materials that turn creativity into reality, and to ignite passion for handcrafts. Cooperating for the first time with PACC, Public Art Coordination Center from Shanghai, various exhibitors are offering hands-on experience at their booths. Visitors can enjoy patchwork, paper cutting, embroidery, stamp carving, pottery, felt wool products and more.
Inside the Creative Pavilion is Creative Galleria, a dedicated display area for excellent handmade products. Seminars will also be conducted by experts. Prominent speakers include Mr Takada Kayobi from Japan, who will talk about the certificated qualification on Japan and China, Ms Wang Yuming from Taiwan who is going to present on flower pressing, Mr Zhao Zilong from China will talk about origami, as well as Ms Fang Peiling from Taiwan who will present on creating clay art.
Oriental Culture Zone welcomes exhibiting regional museums
The special zone which focuses on designs with oriental culture features, Oriental Culture Zone, receives huge support from Art Exhibitions China to gather a group of regional museums to this year’s Paperworld China. The Palace Museum (Forbidden City), Shanghai Museum, Shanxi Provincial Museum Association and Qiuci Cultural Museum are among the participating museums to showcase their collectibles and licensing products.
Relevant fringe programme events complement the zone. The forum on “Defining and popularisation of museums and cultural driven brands” is the must-attend event. High-calibre speakers are Dr Arnaud Dubois, Project Manager for Musee des Arts et Metiers, Mr Steve Tseng, Former Chief Director of eslite Foundation for Culture and Arts, Ms Hu Xuwen, General Manager for Shanghai Museum as well as Ms Helen Lin, Senior Manager for Newell Brands.
In its 12th edition, Paperworld China welcomes over 420 exhibitors from China, France, Germany, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Taiwan, Thailand and Turkey. For easy sourcing, there will be a pavilion grouped by Taiwanese exhibitors, a destined area for Asian Designers’ Alliance and regional pavilions from Ningbo, Ninghai, Xiamen, Yiwu and Zhejiang. The show is jointly organised by Messe Frankfurt (Shanghai) Co Ltd, the China Chamber of Commerce for I/E of Light Industrial Products & Arts-Crafts and Guangzhou Foreign Trade South China Exhibition Corp Ltd.
For more information about the show, please visit or email:
Other shows under the Paperworld brand include:

  • Hong Kong International Stationery Fair
    9 – 12 January 2017, Hong Kong
  • Paperworld
    28 – 31 January 2017, Frankfurt am Main
  • Paperworld Middle East & Playworld Middle East
    14 – 16 March 2017, Dubai

For more details about these fairs, please visit

Read 2725 times