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Monday, 28 February 2011 07:23

Mondi’s new “Feel the Difference” Color Copy campaign highlights haptics for 2011 Featured

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Mondi launches the 2011 Color Copy campaign with flirty new ads, a Facebook site, an online game and a chance to win a Sony Vaio Subnotebook.

ufp_sp_cc_90_sra3_2062This month, global paper and packaging manufacturer Mondi launched its new “Feel the Difference” Color Copy campaign with the slogan, “Only the best quality feels this good”. The 2011 campaign plays on Color Copy’s haptics and its reputation as a smooth high quality colour laser paper. The new ads feature a Color Copy-clad man or woman reclining on a smooth sheet of Color Copy — a fun visual metaphor that suggests Color Copy is smooth enough to surround oneself in.

“As part of our 2011 ‘Feel the Difference Campaign’, our new ads emphasise the smooth feel of Color Copy and the pleasant, tactile experience it offers together with an element of luxury to illustrate that it is a high quality, premium paper,” explains Johannes Klumpp, Marketing and Sales Director Mondi Uncoated Fine Paper. “In addition to the information on our Color Copy website and Facebook page, customers will also find stickers on all Color Copy reams with details about our new online game.”

As part of the “Feel the Difference” Campaign, the Mondi website ( and the Color Copy Facebook page provide a link to the new online game, where three animated printing machines release printouts of “soft” and “hard” pictures. Players collect points by catching and dragging the “soft” Color Copy printouts to the filing box before they hit the ground. The monthly high-score prize is an apple iPod nano and those participants with overall high scores can register to take part in a prize draw to win a Sony Vaio Subnotebook, which will be awarded after game goes offline in August.

In the 2010 EMGE survey on cutsize papers, participants ranked Color Copy No. 1 in Western Europe when it came to performance. Color Copy is also part of Mondi’s eco-friendly Green Range of papers, is CO2 Neutral, FSC® certified, and has the EU Ecolabel, making it an environmentally friendly choice for full colour print-outs, high impact presentations, promotional material, direct mailings, business plans, or print proofs. The Color Copy product portfolio has consistently expanded over the last 21 years and most recently launched Color Copy indigo, an HP 3-star certified paper for HP Indigo digital presses. All Green Range papers are FSC certified, totally chlorine free (TCF) or 100% recycled.

For a more information about Color Copy and the 2011 “Feel the Difference” campaign please visit

Read 2956 times Last modified on Monday, 28 February 2011 07:30

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