International brand owner, Red Bull, and its corrugated display supplier, TFP-Grafika, have been awarded the M-real Kemiart Forerunner Award for innovation in corrugated brand packaging. The prize, awarded for the ninth time, went to two different point-of-purchase displays for Red Bull Energy Drinks that provide incremental space in the shop, and help advertise and promote both the brand and Red Bull sponsored events.
Red Bull is known for arranging and sponsoring different sports events, most notably the Red Bull Air Race. It requires specific display solutions for fast rotating sales points in order to build event awareness by creating unique visual communication.
Its' products need to be supported by packaging and display units in both traditional and modern trade environments. It is vital that the displays show the premium quality brand image of Red Bull to enhance the consumer’s brand awareness. Displays are also used for additional product placement, particularly in premium supermarkets such as the Alma retail chain that require high quality standards in display materials. “High quality displays give wings to sales,” says Tomek Dzwonkowski, Trade Marketing Specialist of Red Bull.
Ewa Niewiadomska-Klajnszmit, Production Director of TFP-Grafika adds: “It was a challenge to achieve the high quality required by Red Bull for product exposure on what were large displays. Both displays have a four-layer structure, with coated Kemiart Graph supplying the surface for offset printing and litho lamination. With Kemiart Graph, we were able to achieve excellent print results and the correct brand colour shades.”
TFP-Grafika chose Kemiart Graph because its primary fibres help produce perfect print without white spots caused by dusting; trouble-free die cutting; and prevent cracking at the fold. The overall consistency of Kemiart grades increases productivity during every step of converting. The strength of Kemiart Graph also ensures that the displays perform at their best after transportation and warehousing.