The new packaging displays a contemporary design that highlights key product features.
September 20, 2011, Vienna – Today Mondi announces a new package design for its most popular office paper brands IQ and MAESTRO®. The design provides a more contemporary look that draws attention to the characteristics and environmental accreditations specific to IQ and MAESTRO® and their sub-brands.
“The impetus for the new package design came from customers wanting straightforward product information that could be accessed quickly in a busy office environment. Therefore, we increased the visibility of all environmental accreditations so they appear on the front, back and sides of IQ and MAESTRO® packaging, as well as key product characteristics,” says Johannes Klumpp Marketing and Sales Director for Mondi Uncoated Fine Paper.
On the back side of each package of IQ and MAESTRO®, customers will find a table that concisely describes the entire brand portfolio, providing the range of grammages available, formats, and recommended applications. Furthermore, logos are accompanied by explanations about each label and certification, such as Green Range, FSC®, ColorLok® or TRIOTEC®.
IQ
The colour-coding and motifs for all IQ sub-brands have remained the same. However, in place of the narrow colour band that ran across the top of IQ packages, customers will now find a bold swatch of colour – gold (IQ selection smooth), brown (IQ premium), orange (IQ appeal), blue (IQ allround) red (IQ economy) – and the sub-brand name wrapping around the upper right corner and down the side for easy identification. The same holds true for IQ color, Mondi’s tinted range that is available in a transparent plastic wrapper to reveal the colour of the paper. A horizontal strip of colour along the bottom right corner of the ream also displays the grammage, sheet count, format, and printer suitability.
MAESTRO®
MAESTRO® customers know this brand as the high performance paper for business users and the new packaging now better reflects this concept. Using consistent 
MAESTRO® sub-brand colours – gold (MAESTRO® supreme), silver (MAESTRO® extra), purple (MAESTRO® bulky), red (MAESTRO® special) and blue (MAESTRO® standard) – the new wrapper image combines the MAESTRO® logo with a close-up view of hands typing on a computer keyboard. On the transparent package for the tinted MAESTRO® color, the logo is multicoloured, echoing the 29 shades available.
In addition to IQ premium, IQ selection smooth, MAESTRO® extra and MAESTRO® supreme, customers can now find the ColorLok® logo on packages of IQ appeal and MAESTRO® bulky. The primary benefits of ColorLok® Technology are realized with inkjet printing and result in brighter images and graphics, crisp text with bolder blacks, and less smears due to rapid drying. To promote the extended paper range with ColorLok® Technology, Mondi will launch a ColorLok® campaign toward the end of 2011.