FiberMark, (www.fibermark.com), a global leader in manufacturing innovative, fiber-based specialty covering materials for world-leading brands, has launched a new decorative product line that offers a remarkable array of unique benefits to designers, converters and manufacturers.
Called “LaCrema™,” the extremely unique new line of FSC®-certified, fiber-based material featuring a high loft coating was developed in response to customers’ desires for a more durable, resilient, yet exceptionally lush covering for premier applications. LaCrema also answered customer preferences for more environmentally friendly material with superior processing characteristics to its industry counterparts.
Developed with ground-breaking, patent-pending technology by a team of multi-disciplinary scientists and engineers at FiberMark’s impressive R&D lab in West Springfield, Mass., LaCrema is hitting the marketplace with some very promising results.
Dr. Jim Ding, FiberMark’s Executive Vice President of Research & Development and Marketing explains that the project to develop LaCrema began when a customer appealed to FiberMark for a covering material that was more forgiving and easier to work with. “Some of the competitive products were less than perfect. Traditionally, fabricators have had extreme difficulty where the competitive material didn’t fold or crease well around edges and corners, making it difficult to ‘process’; plus, they had durability issues.” He notes, “The customer had issues with what was standard in the industry for display boxes and other products that are typically covered in this manner. However, the efficiency LaCrema offers is just remarkable.”
One of LaCrema’s key benefits is to enable FiberMark’s customers to process the material much more successfully than they’re able to using competitive products. LaCrema can turn an edge or make a rounded corner, and is suitable for a wide range of applications including, but not limited to: high-end packaging, notebooks, diaries, book covers, presentation and literature covers, and restaurant menus.
In addition to its superior folding characteristics, LaCrema is also scuff- and stain-resistant. It can be successfully glued using conventional, water-based adhesives, requiring far less heat and potentially hazardous chemicals in the process.
With a cushioned feel combined with a decorative look, LaCrema is available in eight traditional colors, all with FiberMark’s unique soft-touch finish. Custom colors are also available. LaCrema is available direct from FiberMark and through its global distribution network.