The company will promote the new design with a Russia-wide campaign from March to May 2013 to introduce the new packaging to end users, dealers and distributors at all levels.
Russia’s office paper market will soon see a new look to a familiar brand. Mondi Syktyvkar has launched a new packaging design for its popular domestic brand Snegurochka.
Snegurochka is Russia’s leading office paper brand recognised for its high whiteness level, smooth surface, good opacity for double sided printing and excellent printer runnability. It is also the first Russian-produced FSC® certified paper.
“Snegurochka’s new packing design reflects the paper’s high-quality profile and strong position in the Russian market. It’s an up-to-date design that clearly displays Snegurochka’s environmental labels, grammage, format and key details that our customers look for,” said Alexey Shamin, Head of Sales for Russia & CIS, Mondi Uncoated Fine Paper.
The Snegurochka brand was first developed at Mondi Syktyvkar in 1999. The new packaging preserves the brand’s well-known packaging features, such as the recognizable color scheme and Cyrillic brand name, though it is now written in a more contemporary style. The paper’s technical characteristics will also remain in CIS languages. Among the changes to the packaging design, the brand’s environmental profile will feature more prominently.
In addition to being FSC® certified and part of Mondi’s Green Range, Snegurochka was awarded the EU Ecolabel in 2012. Products and services bearing the EU Ecolabel are certified as having a lower impact on the environment than other products in the same product group. It is a means by which customers choose products deemed environmentally conscious based on core environmental parameters.
Moreover, Snegurochka received a rating of “good” on the WWF Check Your Paper environmental benchmarking tool -- a voluntary initiative which encourages transparency regarding environmental performance in the paper industry and identifies sustainably produced papers on a global scale.
All Mondi branded paper are part of the Green Range and are FSC® or PECF certified, totally chlorine free bleached (TCF) or 100% recycled. More information about Snegurochka and Mondi Syktyvkar is available at www.mondigroup.com/syktyvkar