The company will promote the new design with a Russia-wide campaign from March to May 2013 to introduce the new packaging to end users, dealers and distributors at all levels.
Russia’s office paper market will soon see a new look to a familiar brand. Mondi Syktyvkar has launched a new packaging design for its popular domestic brand Snegurochka.
Snegurochka is Russia’s leading office paper brand recognised for its high whiteness level, smooth surface, good opacity for double sided printing and excellent printer runnability. It is also the first Russian-produced FSC® certified paper.
“Snegurochka’s new packing design reflects the paper’s high-quality profile and strong position in the Russian market. It’s an up-to-date design that clearly displays Snegurochka’s environmental labels, grammage, format and key details that our customers look for,” said Alexey Shamin, Head of Sales for Russia & CIS, Mondi Uncoated Fine Paper.
The Snegurochka brand was first developed at Mondi Syktyvkar in 1999. The new packaging preserves the brand’s well-known packaging features, such as the recognizable color scheme and Cyrillic brand name, though it is now written in a more contemporary style. The paper’s technical characteristics will also remain in CIS languages. Among the changes to the packaging design, the brand’s environmental profile will feature more prominently.
In addition to being FSC® certified and part of Mondi’s Green Range, Snegurochka was awarded the EU Ecolabel in 2012. Products and services bearing the EU Ecolabel are certified as having a lower impact on the environment than other products in the same product group. It is a means by which customers choose products deemed environmentally conscious based on core environmental parameters.
Moreover, Snegurochka received a rating of “good” on the WWF Check Your Paper environmental benchmarking tool -- a voluntary initiative which encourages transparency regarding environmental performance in the paper industry and identifies sustainably produced papers on a global scale.
All Mondi branded paper are part of the Green Range and are FSC® or PECF certified, totally chlorine free bleached (TCF) or 100% recycled. More information about Snegurochka and Mondi Syktyvkar is available at www.mondigroup.com/syktyvkar
About Mondi Uncoated Fine Paper
Mondi Uncoated Fine Paper is a business unit of Mondi, a leading international packaging and paper company. In 4 paper mills in Austria, Slovakia, Russia and South Africa, Mondi Uncoated Fine Paper produces environmentally sound office and professional printing papers tailored to the latest professional digital print technology. The company complies with the strictest international certification standards to support sustainable production processes through the responsible management of forest, water and air resources. All Mondi uncoated fine papers belong to the Green Range of papers that are FSC® or PEFC™ certified, 100% recycled or bleached entirely without chlorine.
Its renowned brands such as Color Copy, DNS®, IQ, MAESTRO®, NAUTILUS®, BIO TOP 3® or Snegurochka are used in office environments on laser or inkjet printers and by professional printers on digital or offset presses to create brochures, transactional material, folders, invitations, business cards, letterheads or other high-impact communication.
Mondi is an international packaging and paper Group, with production operations across 30 countries and revenues of €5.8 billion in 2012. The Group's key operations are located in central Europe, Russia and South Africa and as at the end of 2012, Mondi employed 25,700 people.
Mondi Group is fully integrated across the packaging and paper value chain, from the growing of wood and the production of pulp and paper (packaging paper and uncoated fine paper), to the conversion of packaging paper into corrugated packaging, industrial bags, extrusion coatings and release liner. Mondi is also a supplier of innovative consumer packaging solutions, advanced films and hygiene products components.
Mondi Group has a dual listed company structure, with a primary listing on the JSE Limited for Mondi Limited under the ticker code MND and a premium listing on the London Stock Exchange for Mondi plc, under the ticker code MNDI. The Group has been recognised for its sustainability through its inclusion in the FTSE4Good Global, European and UK Index Series (since 2008) and the JSE's Socially Responsible Investment (SRI) Index since 2007. The Group was also included in the Carbon Disclosure Project’s (CDP) Carbon Disclosure Leadership Index for the third year and in CDP’s Carbon Performance Leadership Index (CPLI) for the first time in 2012.
ContactJolene Pozniak, Communications Manager, Uncoated Fine Paper Tel: +43 (1) 79013 – 5663, e-Mail: firstname.lastname@example.org Mondi Uncoated Fine Paper Sales GmbH, Kelsenstraße 7, A-1032 Wienwww.mondigroup.com