NewPage Corporation (NewPage) has announced the expansion of its economy coated digital paper brand, Blazer Digital®, to now include 130 lb. gloss and satin cover. Blazer Digital offers a 90 brightness and pleasing blue-white shade for end-use applications such as direct mail, brochures, flyers, postcards, books, magazines and catalogs.
“Our print customers have been asking for an economical coated digital paper that can utilize the maximum 350 grams per square meter (GSM) that is seen on today’s high volume digital presses and we are excited to be able to meet their needs,” said Dennis Essary, director, Digital Papers for NewPage.
With a gloss caliper of 13.0 and satin caliper of 15.4, Blazer Digital 130 lb. is designed for applications when a thicker, more substantial sheet is desired. In addition to the new 130 lb. covers, Blazer Digital offers a full range of weights in both a gloss and satin finish including
80 lb./7 pt. and 100 lb./9 pt. gloss cover and 80 lb./9 pt. satin cover guaranteed for direct mail postal requirements. Blazer Digital products are manufactured in North America, are Lacey Act compliant and third-party chain-of-custody certified by the Forest Stewardship Council® (FSC), Sustainable Forestry Initiative® (SFI) and the Programme for the Endorsement of Forest Certification (PEFC) schemes.
Blazer Digital provides unparalleled performance on dry and liquid toner, production color laser printers and digital offset technologies. It is Xerox iGen guaranteed as well as HP Indigo certified and Kodak NexPress qualified by Rochester Institute of Technology.
NewPage Corporation (NewPage) announced today the release of Ed #15: Interactive Print, the newest brochure in its popular "Ed" series which has been delivering educational tips and advice on printing techniques, new technologies and sustainability topics relevant to customers and other stakeholders for more than a decade.
"Ed #15 showcases paper as the original interactive communication medium," states Steven DeVoe, vice president, Marketing for NewPage. "Paper keeps getting better, finding new ways to connect, not just to a particular audience, but also to other media. With new browser technologies, print has become a uniquely effective gateway to video, websites, e-catalogs and other information through smart devices. Printed communication is more vital than ever. It's vibrant and highly effective—reaching millions and selling billions."
"Paper has a unique ability to get the reader to participate. You open it, touch it, fold it, pull it, even smell it—and it creates something real, something dimensional and, even more important, something memorable," said Julie Davis, senior marketing communications manager for NewPage. "In Ed #15, customers can see Ed come to life for the first time on the cover of the brochure through Layar® technology, a leading augmented reality platform, which displays videos on your smartphone without ever leaving the printed piece."
DeVoe adds, "Print is always coming up with new ways—including Quick Response (QR) codes, Short Message Service (SMS) technology, video-inprint and browser apps like Layar—to team up with digital media to convert readers into active shoppers and buyers. In Ed #15, you'll learn about the ever-expanding ways paper is interacting with readers and other media to get the word out."
With immediate accessibility, three dimensionality, touch and texture, print is a perfect outlet for creativity. It's a communication medium used extensively and successfully by today's leading marketers to create real stopping power—upping both attention and retention, two keys to driving results. Ed has real numbers to support it.
To obtain a copy of the brochure and get inspired, please contact your NewPage sales representative. To learn more, visit one of our websites: www.NewPageCorp.com, www.EdLivesHere.com or Facebook.com/NewPageCorp.
NewPage Corporation (NewPage) has announced Anthem® Plus™, the all-new, all-American economy coated paper built to perform in virtually every print application.
"Customers including merchants, printers and end users have been asking for a simplified economy sheet offering from NewPage with 90 brightness, a competitive price, good on-press performance and breadth and depth of inventory," said Jeff Pfister, commercial marketing manager, economy sheets for NewPage. "So we listened to our customers and we went to work developing an improved product and service offering that meets or exceeds all expectations. The result is Anthem Plus."
Anthem Plus offers a strong value proposition for all stakeholders in the supply chain. It has 90 brightness with a pure blue-white shade for beautiful printed results coupled with an unparalleled offering including gloss, dull and matte finishes ranging from 60 lb. text to 110 lb. cover. Anthem Plus has the broadest and deepest inventory commitment of any economy product available today and is stocked in press-ready mini skids and cartons for maximum efficiencies. Anthem Plus is chain-of-custody certified to the Forest Stewardship Council™ (FSC®), the Sustainable Forestry Initiative® (SFI) and the Programme for the Endorsement of Forest Certification™ (PEFC) to support sustainable forestry practices; and is made in the USA with pride which supports local economies and American jobs.
Until now, NewPage offered multiple economy sheet brands with different attribute packages and value propositions. These brands included Anthem®, Fortune® and Gusto®. With the introduction of Anthem Plus, NewPage will be discontinuing Fortune® and Gusto® coated sheets.
"Last year, we made a major shift at our customers' request with the introduction of Sterling® Premium," stated Steven DeVoe, vice president of Marketing for NewPage. "Sterling Premium shifted the definition of premium grades to reflect the times, delivering a better option for customers looking for premium print performance. Now we bring our customers another shift in our grade offering with the introduction of Anthem Plus. No other coated paper producer currently offers the breadth and depth of this product and service line-up, and we are excited about the potential to continue to grow and evolve with our customers."
SOURCE NewPage Corporation
A Family of Release Liner Papers for Wide Format Graphic and Signage Applications
NewPage Corporation (NewPage), a leading supplier of specialty label and release liner papers for North American pressure sensitive markets, has announced the introduction of PointSil™ Densified Liner.
PointSil Densified Liner is a new family of caliper-controlled, heavyweight release liner papers specifically engineered for large-size graphics utilized in transportation, indoor and outdoor advertising signage, and other wide format applications. PointSil Densified Liner is offered in several caliper options and features exceptional layflat, scoring and cracking capabilities, all of which are key performance attributes for large and complex graphics that are applied on a multitude of surfaces, and often in challenging locations.
"Significant growth in the use and complexity of wide format graphics has created a demand for densified release liners that offer the right combination of quality, performance and run-to-run consistency," said David Diekelman, executive director, specialty papers sales and marketing for NewPage. "Our new PointSil Densified release liner papers excel in these critical areas, and all are backed by the highly skilled technical service customers have come to trust from NewPage."
PointSil Densified Liner includes caliper offerings ranging from 3.2 mil to 4.6 mil – each optimized for caliper-controlled, heavy weight release liner applications, and joins the broader portfolio of NewPage release liner and face papers specifically designed for pressure sensitive applications.
For more information, visit www.WherePaperWorks.com.
SOURCE NewPage Corporation
George F. Martin, president and chief executive officer, NewPage Corporation, has been named winner of the 2013 PIMA Executive of the Year Award. The award is PIMA’s highest honor and is bestowed on senior-level executives in the pulp, paper or converting industries for excellence in management and outstanding contributions to the industry as a whole.
“During an exemplary career in senior management and operations spanning 29 years in the industry George Martin has exemplified the strong leadership skills and vision that are absolutely critical for success in today’s global pulp and paper business,” said Larry N. Montague, TAPPI president and CEO. “His leadership and hard work provided important contributions to NewPage’s growth and emergence as one of North America’s leading printing and specialty paper producers. His accomplishments as a leader and his many contributions to the industry make him an outstanding choice as PIMA Executive of the Year.”
Martin has been president and chief executive officer for NewPage since 2010 and is a member of the company’s board of directors. He is responsible for the company’s strategy and mission, annual goals, and yearly revenue and profitability targets; and more recently, for the successful emergence from Chapter 11 bankruptcy. Over the past decade, he has been an instrumental leader throughout the company’s mergers and acquisitions as well as in the establishment of NewPage Corporation in 2005.
He began his career with Westvaco holding various key operating, technical and staff roles. In 2002, he became director of integration for MeadWestvaco Papers Group and was then named vice president and mill manager of the Escanaba, Michigan facility in 2003. In 2005, he was promoted to senior vice president of operations for NewPage where he was responsible for the company’s 10 manufacturing facilities.
Martin is an active member of various industry organizations and currently holds board positions at the American Forest and Paper Association and the National Association of Manufacturers. He holds a B.A. degree in chemistry from Franklin and Marshall College in Lancaster, Pennsylvania, and a doctorate in organic chemistry from Duke University in Durham, North Carolina.
For more information on the Executive of the Year award see the PIMA Honors link
Marketing Campaign Showcases the Power of Unconventional Thinking
NewPage Corporation (NewPage) has announced the launch of its SHIFTERS marketing campaign to promote its recent introduction of Sterling® Premium, an American-made, premium coated printing paper. The campaign includes direct mail, email, personal and general URL websites and social media; and features a printed brochure that utilizes Layar technology, a leading augmented reality platform, to view videos.
"With the launch of Sterling Premium, we asked our customers to embrace an essential 'shift' in how they have conventionally thought about coated paper," said Steven DeVoe, vice president, Marketing for NewPage. "Sterling Premium is a game-changing solution for agencies, brand marketers or printers looking for the qualities of a premium coated sheet without a premium price tag. Since its introduction, we have been overwhelmed by feedback from our customers that this unconventional product outranks other premium sheets in optics, print performance and price."
"The SHIFTERS campaign recognizes and celebrates individuals and businesses that think unconventionally or question the status quo," said Tanya Pipo, commercial product manager, premium sheets & C1S for NewPage. The campaign includes a printed brochure showcasing the Sterling Premium line and features four unique SHIFTERS: New Era Guitars, Graeter's Ice Cream, Shinola (watches, leather goods, bicycles and journals) and Del Popolo (wood-fired pizza). Pipo adds, "Each of these inspirational and passionate businesses has a unique story to tell about how they are "shifting" the expectations and imaginations of their customers. They remind us that anything is possible and inspire us to make products like Sterling Premium."
A cornerstone of the SHIFTERS brochure is the use of Layar technology to enhance the reader's experience with the printed page by displaying videos on a smartphone, without ever leaving the brochure. There are four videos; each telling the story of a SHIFTER. Readers are guided by the Layar icon throughout the brochure.
The SHIFTERS campaign also includes the use of social media whereas users and fans can engage with NewPage around content pertaining to the featured SHIFTERS and the SHIFTER mentality. SHIFT your thinking and join the conversation on Facebook, Twitter, LinkedIn and YouTube.
Sterling Premium, and its digital counterparts Sterling® Premium Digital™ and Sterling® Premium Digital™ for HP Indigo, carries three chain-of-custody certifications and contains 10 percent post-consumer recycled fiber. All NewPage products are made in the United States. To learn more about Sterling Premium and NewPage, visit www.NewPageCorp.com.
SOURCE NewPage Corporation
A bill supported by environmental organizations that carved out an important exception for the Luke paper mill is struggling after being rejected by a House committee.
While the bill remains alive in the Senate, the prognosis for final passage is uncertain.
Should the bill fail, it returns the situation to the status quo and the Luke mill would be unaffected, officials said.
But the status quo is a bad idea, said a spokesman for a key Maryland environmental group.
“This critical bill for Maryland consumers and the environment overwhelmingly passed the Senate with bipartisan support and came just one vote short of passage in a key House committee. Unfortunately, a handful of delegates decided to continue to send Maryland ratepayer dollars to out-of-state, polluting companies. This bill would have supported new, clean-energy jobs in Maryland,” said Tom Carlson, the Maryland campaign director for the Chesapeake Climate Action Network.
Carlson said he wasn’t sure how likely reviving the bill in the House was, but the network would continue to work with delegates.
Fighting the battle against industry lobbyists in Annapolis isn’t an easy task, Carlson said.
“The Senate version of the bill remains alive and could be acted on favorably by a ... House committee in the next week if any delegate reconsiders their position,” Carlson said.
The bill passed the Senate 33-13 on March 28, but the companion House bill was reported unfavorably by the House Economic Matters Committee by one vote on April 1.
The bill includes a list of renewable energy sources and makes the Luke paper plant eligible for renewable energy certificates.
“It’s like taking 250,000 cars off the road,” said Carlson.
The bill is also good for consumers, because it stops tax dollars from going to out-of-state companies.
In 2011, Carlson said, the certificates were worth $3.8 million, 91 percent of which ended up out of state.
The energy certificates can be traded and sold. Their value is equal to one megawatt-hour of electricity generated by a renewable energy source.
The certificates are expected to grow in value as time passes, sending more money to out of state companies, Carlson said.
It could amount to a value of $33 million heading out of state next year, Carlson said.
“The longer we wait, the worse this is. ... It’s outrageous,” Carlson said.
The initial bill would have redefined renewable energy sources to exclude “black liquor,” Carlson said.
The current bill’s certificates for the mill would expire in 2018.
The bill, though, directs the governor to find funding for the plant equivalent to what they might lose from phase-out of the certificates.
New Page Corp., based in Miamisburg, Ohio, owns the Luke mill and is a leading producer of coated paper in North America that operates 10 paper mills with 20 paper machines in the U.S. and Canada.
The Point Tupper paper mill has been running smoothly since its restart, according a delegation from the plant.
During the regular monthly meeting of Port Hawkesbury town council on Tuesday, three employees of the plant’s new owner, Port Hawkesbury Paper, painted a rosy picture of the mill’s operations.
Foncie Farrell, mill operations superintendent for Cape Breton, said production at the plant has exceeded expectations.
“The restart went very well considering the mill was down for over a year,” said Farrell. “It was kept in a state of hot idle, and that means the machines were turned regularly.”
In addition to having the mill produce excellent product, Farrell said he was surprised to have such a positive response from wood contractors who in many cases had started selling their materials to other mills.
As part of a new agreement, the mill has entered into a partnership with smaller mills to help it produce its raw product.
“It’s our intention, if a landowner or contractor wants to sell us everything that he harvests off his woodlot, we want to be able to buy that,” said Farrell. “We can market that to other markets.”
The mill, formerly operated by NewPage Port Hawkesbury, shut down in September 2011.
In October, the first roll of glossy magazine-style paper rolled off the production line.
Since that time, 304 people, including 267 full-time employees, have started work at the mill in various departments, including operations, maintenance, administration, forestry and salary.
While the mill remains a significant employer in the Strait region, there has been a net loss of about 250 jobs as the new owner has chosen to forgo producing a newsprint line.
Comments made around the table at council were positive toward the company’s purchase of the mill.
“You can just (be) happy that Mayor MacLean’s not here because he’d be hugging and kissing you,” said Coun. Bert Lewis. “Everybody in the region is very, very happy that the mill is up and running again.”
Deputy mayor Brenda Chisholm-Beaton echoed the sentiment of gratitude toward the mill’s operator.
“It’s such a wonderful thing to have you here and for you to express such great news,” she said.
Andrea Coombs, an outreach worker at the plant, said Port Hawkesbury Paper is currently the only large forestry operation that is certified to the Maritime standard in Atlantic Canada.
The mill is certified under the Forestry Stewardship Council, which includes certification from the process of moving wood out of the forest, down to selling the product to a paper customer.
“It really helps us when we get to those higher levels to compete with other companies, when we have that certification,” Coombs said.
It is a blast from the recent past, but NewPage Holdings Inc.’s annual report may hold some interest for Nova Scotians.
NewPage Holdings, the new name of the former owner of the NewPage Port Hawkesbury paper plant at the Strait of Canso, booked an US$18 million gain after the “deconsolidation” of the Nova Scotia plant from its American operations.
In the 2012 annual report of its predecessor company filed over the weekend, NewPage Holdings management said it separated NewPage Port Hawkesbury from its operations in the United States effective Sept. 6, 2011, because it “lost control” of the Nova Scotia plant as part of a settlement agreement under the federal Companies’ Creditors Arrangement Act.
The Ohio-based company reported a 2012 profit of about US$1.3 billion (US$12.58 per share) on sales of US$3.1 billion. NewPage also reported a loss of US$498 million on sales of US$3.5 billion in 2011 and a loss of US$656 million on about US$3.6 billion in sales in 2010.
Most Nova Scotia taxpayers know the sad story of NewPage Port Hawkesbury and would be happy never to see the name NewPage again.
After NewPage sought protection from creditors in September 2011, it threw the Strait of Canso and northern Nova Scotia into an economic crisis. The NDP government stepped in with $36.8 million to keep the plant on “hot idle” to allow a quick restart of the operation once a new buyer was found.
Eventually, Stern Partners Inc. of Vancouver acquired the paper mill after the provincial government agreed to put up $124.5 million over 10 years. Before that, the workforce and pensioners also agreed to accept major concessions, including a major downgrade of pension benefits.
In its annual report, NewPage Holdings, which emerged from creditor protection in the U.S. on Dec. 21, indicated that as a result of the deconsolidation of NewPage Port Hawkesbury, the company adopted the cost method of accounting for its Nova Scotia investment.
“Upon adoption of the cost method, we evaluated our investment in (NewPage Port Hawkesbury) for impairment and determined that our entire investment had experienced an other-than-temporary decline in value and was fully impaired,” management said.
“As a result of the de-recognition of the assets and liabilities, combined with the settlement payment and fair value of the remaining equity interest, the deconsolidation of the … (Port Hawkesbury) subsidiary resulted in an US$18 (million) gain recorded in reorganization items, net.”
NewPage also says the biomass project it planned to build at the Nova Scotia plant, in conjunction with Nova Scotia Power Inc., was part of the settlement under the arrangement with creditors, and some of the rights were given to Nova Scotia Power.
The power utility and the new owner of the paper mill have now adopted the operating agreement Nova Scotia Power had with NewPage, said the U.S. paper company.
In general, NewPage now says demand for its printing and writing paper products could be adversely affected by the economy and growth in the Internet. In fact, it says economic conditions and shifting consumer preferences have had an adverse effect on NewPage since 2008.
“Although advertising and print media usage began to increase during the second half of 2010 and initial months of 2011, demand began to decline later in 2011 and continued into 2012 due to lower advertising (spending) in an uncertain economy, coupled with a shift to electronic media (both content and advertising),” management said in the report.
NewPage Holdings Inc. (NewPage) has posted its 2012 Annual Report on the NewPage Corporation website, www.NewPageCorp.com.
About NewPage Corporation
NewPage is a leading producer of printing and specialty papers in North America with $3.1 billion in net sales for the year ended December 31, 2012. NewPage is headquartered in Miamisburg, Ohio, and owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota and Wisconsin. These mills have a total annual production capacity of approximately 3.5 million tons of paper.
The company's portfolio of paper products includes coated, supercalendered and specialty papers. These papers are used in commercial printing to create corporate collateral, magazines, catalogs, books, coupons, inserts and direct mail as well as in specialty paper applications including beverage bottle labels, food and medical packaging, pressure-sensitive labels and release liners. To learn more, visit www.NewPageCorp.com.
SOURCE NewPage Corporation