Wednesday, 24 August 2016 08:40

Fibria in Fortune’s list of companies that are helping to change the world

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Fibria, a Brazilian forestry company and the world's leading eucalyptus pulp producer, was recognized by American magazine Fortune (of the Time Inc. group) as one of the companies that are helping to create a better world. The magazine prepares the annual list “Change The World”, which ranks 50 companies from around the world that most create positive social impacts through their strategies, operations and innovations. Fibria is the only pulp and paper company to be included in this year’s ranking.

fibria logo“Fibria understands that healthy business growth depends not just on economic and financial aspects but also on social and environmental aspects. We believe in shared value and having our principle recognized by entities with global credibility is reason for celebration,” said Marcelo Castelli, CEO at Fibria.

Among the 50 companies that are helping to change the world, Fibria ranked 14th.  According to Fortune, one of the highlights at Fibria is the Forest Savings program, which completed 25 years of activities last year. The project includes rural producers in the forestry business through a partnership with the company, which helps in the creation of forests by providing seedlings, technical assistance and the necessary inputs for cultivation, while the producers are responsible for managing the forests.

“We are glad to see a program of such importance for Fibria as a reference in the Fortune list. By including local producers in the company’s supply chain, Fibria generates shared value, combining the company’s success with the prosperity of local communities,” said Maria Luiza de Oliveira Pinto e Paiva, the Sustainability, Corporate Relations and Communications Officer at Fibria.

Currently, 1,685 producers from 164 cities in the states of Espírito Santo, Bahia, Minas Gerais and São Paulo participate in the program, which covers a total area of 67,000 hectares. Around 30% of the wood supplied to the Fibria unit in Espírito Santo comes from local producers participating in the Forest Savings program.

Fortune’s “Change The World” list recognizes companies with revenues of over US$1 billion that made a positive social impact through activities that are part of their business strategy. Nominations are made by executives, academics and NGOs, which are followed by a detailed assessment by the magazine in partnership with FSG, a nonprofit consulting firm, Shared Value Initiative, a global platform that seeks business solutions for social challenges, and Professor Michael E. Porter from the Harvard Business School.

Assessment of the companies takes into consideration the measurable social impact, business results and the level of innovation.

The complete list is available at http://for.tn/2bhiwAg #ChangeTheWorld

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