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Wednesday, 12 June 2019 07:27

Humanized technology and its transformations in the pulp and paper sector is the theme of the ABTCP 2019 Congress

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In the Industry 4.0 or Fourth Industrial Revolution that all productive sectors are currently experiencing, space takes on life in real time through man-machine integration and its interconnections, generating innovation in products, equipment design and transforming the organizational culture of companies. Within this context, the Brazilian Pulp and Paper Technical Association (ABTCP) based itself to define this year’s theme: HUMANIZED TECHNOLOGY: products, innovation, design and culture in Industry 4.0 for the 52nd Pulp and Paper International Congress.

The event, which will be held at the Hotel Transamerica in São Paulo, October 22-24, will not include the Exhibition of Technologies, and will have as guest president for the ABTCP 2019 Congress, Márcio Bertoldo, Manufacturing VP of International Paper Brazil in Latin America. “This Congress offers a unique opportunity for learning and networking, bringing together specialists to provide their different points of view and experiences to discuss business themes centered on the Pulp and Paper sector.” Bertoldo added that we are living in a scenario of constant changes and by gathering industry and academia professionals to discuss trends is of utmost importance for generating innovation and sharing good practices.

According to the president of the ABTCP 2019 Congress, the pulp and paper sector has always focused on the pursuit of product and process innovations to quickly respond to market changes and keep up with the evolution of customer needs. This further reinforces the relevance of the topic selected by ABTCP for this year’s event with a focus on boosting competitiveness. “The pursuit of new solutions is necessary for the survival of businesses and never stops. This pursuit refers to the ability to introduce and develop even better new products that satisfy customer demands and help conquer new markets, generating benefits for everyone,” said Bertoldo.

During the ABTCP Congress, says Bertoldo, a positive environment is created to show participants best practices in Management, Sustainability, Innovation, and the latest advancements in various technical areas. Additionally, International Paper Brazil’s executive points out that the event creates opportunities for developing knowledge and skills, promoting better operating efficiency and a lot of information exchanging, facilitating discussions about the latest technologies, operational improvements and business developments among the sector’s key players.

According to the president of the ABTCP 2019 Congress, Industry 4.0, also known as the Fourth Industrial Revolution, refers to a level of automation through the use of new technologies and use of intelligent machines, providing productivity gains, better quality and production, while also reducing costs. It is a new work model associated with technological progress.

“With evolution, industry is adopting technologies that will provide more operational flexibility for machinery and equipment, with greater capacity utilization and faster reaction times, to increase the productivity and profitability of businesses. However, it is important to point out that the use of human capabilities in processes is fundamental for everything to work in a seamless and efficient manner,” said Bertoldo, reflecting on the theme of this year’s ABTCP 2019 Congress: HUMANIZED TECHNOLOGY: products, innovation, design and culture in Industry 4.0.

For more information about ABTCP 2019:

Event date: October 22-24, 2019

Venue: Hotel Transamerica, in São Paulo/SP
Address: Av. Dr. Mário Villas Boas Rodrigues, 387 – Santo Amaro • São Paulo-SP-Brazil

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