Displaying items by tag: neenah packaging

Neenah announces the release of The Design Collection, a newly refreshed portfolio of high-end, specialty papers for print communication and luxe packaging. The Design Collection now includes new brands, new colors and has been re-imagined as a three-part portfolio, curated by paper attribute.

The Design Collection is an international portfolio of 22 brands, 100+ colors and 15+ textures, inspired by Italy’s top fashion houses and America’s leading designers. “With so many items now in The Design Collection, it became necessary to completely reimagine the way the papers were presented to the market,” said Auburne Gahlman, Brand Manager. "We brought Design Army on board to help us think through possibilities. Their charge was to create a pathway to enable designers to more quickly and intuitively experience this growing range of papers." 

Design Army started the process by reimaging how designers specify paper. “We broke the portfolio down then built it back up, exploring different ways to 'create sensation' with paper,” said Pum Lefebure, Co-Founder & Chief Creative Officer, Design Army. Ultimately, three paths were selected: 1) the visual sensation of pearlized, shimmery papers; 2) the subtle sensation created by a super-soft touch material; 3) and, the textural sensation created through a highly tactile surface. The Design Collection is now re-presented in three-parts, organized by optics and touch. “Curating the papers in this new way will make it easier for designers to start with the feeling they wish to elicit in each of their designs,” said Lefebure. 

The Design Collection: Pearlized
These are the papers and substrates that shimmer. “In this collection, designers get a full spectrum of iridescent papers including translucent and velvety glows,” said Gahlman. 

• New STARDREAM 2.0 Papers introduces five sparkling new colors into the Pearlized portfolio: Eris, Pluto, Neptune, Saturn and Venus.

The Design Collection: Soft Touch
These are the papers with an extraordinary, high touch factor. “When you touch these papers, they feel like something you already know, something that’s instantly familiar to you like a rose petal, a leather jacket or a smooth plastic. Soft touch papers are ideal for high end collateral and packaging,” said Gahlman.

• New LEATHERLIKE® Papers are inspired by the fashion industry. Gahlman said, “These papers are just like their namesake, soft, rich, velvety. Think leather handbag or custom Italian shoes.” This new line is available in a natural-looking White, a chocolaty Brown, and a deep Black.

The Design Collection: Tactile
If texture is the first thing that comes to mind, take a look at this collection. “There’s nothing delicate about these papers. They’re strong, organic…almost masculine. These are the papers that command attention through touch,” said Gahlman.

• New REEF® Papers are a unique brand that feels like the touch of fine sand. This highly tactile, yet refined new surface is available in a beachy White and midnight sky Black.

“When you design something that’s three-dimensional, you’re designing it to be touched,” said Lefebure. “As with fashion or interior design, where the material is often the first source of inspiration, the papers in The Design Collection are meant to create sensation, to infuse feeling into the printed piece.”

Contact your local Neenah sales representative to get The Design Collection swatchbook set.

Alchemy is an ancient practice that blends science with spiritual belief. Practitioners of early Greek alchemy believed that nature’s four basic elements, air, fire, water and earth were the basis of all matter. The practice later became more scientific, often used in attempts to magically transform lesser-valued metals into precious gold. Today’s idea of alchemy has evolved into the broader philosophy of transforming the ordinary into the extraordinary. Neenah embraces this concept of combining and transforming in its newest promotion The Alchemy of Design.

“This is an inspiration book that reinterprets the meaning of alchemy within the realm of print design, where the four essential elements are audience, message, paper and print. The Alchemy of Design demonstrates ways to creatively combine those elements to amplify everyday design projects. Even those projects that have lower design budgets are still expected to have high impact. Throughout the book, the designs explore mixing and mingling of paper colors and textures, inspiring designers to think outside of that one swatchbook,” says Auburne Gahlman, Marketing Manager, Neenah.

Designed by Willoughby Design, The Alchemy of Design blends three very different brands — ROYAL SUNDANCE®, ASTROBRIGHTS®, and ENVIRONMENT® Papers — in unexpected ways. Presented in a beautiful die-cut slipcase, the 9 x 11 double-sided accordion fold book takes deep dives into four different branding projects (for a total of 20+ printed pull-out samples) each using the three different Neenah grades to add layers of color and texture and impact.

For example, Earth | Worth is a handcrafted ceramic home goods brand featured in Alchemy. Knowing that a brochure is the single printed piece most handled by its loyal and potential customers, the brand uses the toothy texture of ROYAL SUNDANCE to evoke the weighty and natural essence of its products. The brand package extends to the smooth touch and natural shades of ENVIRONMENT, coupled with an accent of ASTROBRIGHTS, Terra Green™, to create a hangtag system. Using three complimentary papers for a hangtag system, and printing them all in one print run with one color, is a low-cost/high ROI idea for expressing the brand personality at the point of sale.

This is a promotion that has to be explored page by page to fully appreciate the idea-generating combinations of print and paper. Get your free copy of The Alchemy of Design, valued at $10.99, through your Neenah representative.

About Neenah, Inc.
For more than 100 years, Neenah, Inc. (NYSE: NP) has been the market leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and label applications.  The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles. Neenah Packaging provides unique and sustainable packaging papers, boards and labels as well as custom solutions for premium and luxury packaging. With multiple manufacturing facilities, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

Neenah Packaging announces the significantly expanded offering of its Box Wrap portfolio, with new additions to its Premium Packaging Solutions, and the introduction of its Luxury Packaging Solutions.

Together, these two expansive collections create an elevated line of packaging papers for national and multi-national retail, beauty, alcohol, electronics and entertainment media brands.

“This expansion has elevated our box wrap offering to the level where we can address key end users who are looking for differentiated packaging solutions, from mid-range to premium, and up to the most luxurious decorative papers. The breadth of this offering, and the custom opportunities now available — from the largest range of whites and durable graphic papers, to the feel of nubuck leather, and high-end exotic finishes — are unmatched in the marketplace,” said Mark Sng, Director of Marketing, Neenah Packaging.

The ability to create custom packaging solutions is the cornerstone of Neenah’s new Box Wrap portfolio. The portfolio now offers a broad range of standard color palettes, an impressive array of whites and neutrals, and an extensive library of embossing options. And, beyond that, lies Neenah’s newly advanced custom capabilities — creating endless possibilities for designers and brand owners.

“The value of our custom capabilities is immense for brands looking to create unique, one-of-a-kind at shelf recognition with a color, texture, finish combination designed specifically for that brand. Or, for global brands with a need to maintain color and texture consistency across all packaging pieces, no matter what country the converting is being done in, we can provide assurance with custom box wrap papers,” said Sng.

The two portfolios are overviewed in a new, two-book specification program, each showcasing the breadth and range of the line. “We consider these tools a springboard for every designer and brand manager’s imagination. Open these books to understand just how endless the possibilities are,” said Sng.

Neenah Packaging Box Wrap Premium Packaging Solutions
An already expansive portfolio, Neenah Packaging has added 26 new items including offset-printable, uncoated and lightweight C1S premium box wrap papers with a wide variety of whites, colors, and environmental papers.

Neenah Packaging Box Wrap Luxury Packaging Solutions
This collection of one-of-a-kind papers exudes luxury with every look and touch. From realistic metal-like finishes, to plush textures, to authentic-looking fine leathers and high-end exotic skins, Neenah Packaging Luxury Box Wrap offers endless combinations. This collection is about building a unique design. Start with color, select an embossed texture, and further enhance the visual with a print pattern and/or specialty finish. Or, go beyond the offerings presented in the book, and work with Neenah Packaging to create a custom color or design solution.

“As our Box Wrap portfolio continues to evolve, we remain committed to providing superior service, with low minimums, fast turnarounds, color and texture consistency, durability, and unrivaled on-press, converting and finishing performance for all of our Neenah Packaging papers,” said Sng.

Contact your local Neenah Packaging rep to request a special presentation of the new Neenah Packaging Box Wrap specification books.

About Neenah Packaging
Neenah Packaging, http://neenahpackaging.com, provides unique and sustainable packaging papers and custom solutions for premium packaging. Its range of colors and textures—for bags, box wraps, gift cards, gift card carriers, hangtags, labels, folding board and fragrance strips—inspire visually and create a high touch tactile connection. Neenah Packaging enables leading and emerging brands in cosmetics and fragrances; wine, spirits & craft beer; retail and more to deliver on their brand’s promise. Neenah was the first in the packaging industry to offer a premium100% PCW board. Neenah Packaging welcomes custom inquiries. Neenah is now proud to offer a portfolio of 100% paper based flexible and rigid wide format products perfect for retail, tradeshow and many other end-use applications.

For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles. Neenah is now proud to offer a portfolio of 100% paper based flexible and rigid wide format products perfect for retail, tradeshow and many other end-use applications.

With multiple manufacturing facilities in Wisconsin and the Northeast, prime importance is placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s design blog.