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Volume 1 Number 4 - Autumn 2021
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Comment/Contents Industry News
T
he Autumn issue of Green Packaging International reaches you as Covid-19 pandemic restrictions finally start to ease
Contents
around the world, yet the growth in on-line buying still shows no signs of slowing down and continues to drive the growth in demand for sustainable packaging.
Meanwhile, suppliers in the UK are preparing to meet the
2
Industry News
9
Circular Economy
11
Events & Exhibitions
Fully-recyclable sandwich packaging to be trialled in UK supermarkets
requirements of the British Government’s new Plastic Packaging Tax that will be introduced alongside the country’s Budget next year. This will apply to all plastic packaging – both home-produced or imported – that does not contain at least 30% recycled plastic. Consultations are ongoing with the green packaging industry, but there is no doubt that the tax will eventually be implemented, providing an incentive for businesses to use recycled material, thus reducing the amount of plastic waste that goes to landfill or is
8
DS Smith
How the birth of the fusion shopper could change the high street for ever
incinerated. Now is the time to begin forward planning via product design, recyclability and full supply chain accountability to evaluate possible alternatives to plastic. It therefore becomes important for suppliers to discuss changes to packaging with their clients that will not only help
Square box for a circular economy: How packaging does good for our environment
to protect the environment, but also have the potential to offer longterm financial dividends.
10
Vince Maynard Publisher
Cover picture - Strawberry Fields Organic Farm - Industry News pages 4-5
Events & Exhibitions
Packaging Innovations & Luxury Packaging London 2021 announces new December dates
G R E E N PACKAGING I N T E R N AT I O N A L
Volume 1, Number 4 – Autumn 2021 Contact information PUBLISHER &
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EDITORIAL DIRECTOR
Einar Johansson
Vince Maynard
Mobile: +46 70 234 80 85
KVJ Enterprises, Tralee, Hillcrest Road,
Email: einar.lennart@gmail.com
Edenbridge, Kent, TN8 6JS, UK
PRODUCTION
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ASTAC Business Publishing
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CONSULTANT EDITOR David Young Tel: +44 (0) 1737 551687 Mobile: +44 (0) 7785 796826 Email: youngeditorial1@btinternet.com ISSN 2634-4394
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FachPack 2021: Now more than ever - Sappi will be showcasing many innovations
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Green Packaging International c Autumn 2021
1
Industry News
Fully-recyclable sandwich packaging to be trialled in UK supermarkets
G
reencore Group plc , a leading UK manufacturer of convenience foods, is delighted to announce that, in partnership with
the Co-op and Sainsbury’s, it will soon commence ‘test and learn’ trials of an all fibre plastic free recyclable sandwich skillet in stores across the UK. The packaging, developed in conjunction with ProAmpac and believed to be the first of its type in the world, marks the culmination of 18 months of research and development by Greencore. The skillet will have a plastic-free window and be made entirely from paper-based material. Crucially, due to the precise level of moisture resistance the skillet provides, it will see products have the
c All surplus product will be donated to local communities by 2022.
exact same shelf life as if they were packaged in a traditional skillet. Data shows that consumers currently find it challenging to separate the plastic film from the packaging of a typical sandwich skillet, meaning that recycling rates
c A deforestation-free supply chain by 2025. c All raw materials will be sustainably sourced by 2030. c Product development will be equally split between animal protein versus
are nowhere near as high as they
plant-rich alternatives by 2030.
could be. The new skillet’s all-paper
their bit to protect the environment. “This is not a problem we can solve
Product, Packaging and Innovation at Sainsbury’s, commented: “Our
alone, though. The complexities of the
customers want tasty, great quality
challenges we face require collective
food that they can enjoy on the go,
action, inside and outside our industry
which is also better for the planet. We
and Greencore is pleased to have such
are committed to making recycling
supportive customers who share our
easier for our customers while
enthusiasm for making great food
reducing our use of plastic packaging
for all, that’s accessible, healthy and
by 50% by 2025 and working
sustainable.”
collaboratively with our suppliers
Breige Donaghy, Director of
is key to achieving our targets and
construction will make the process
It is estimated that some 600
much easier for consumers. Subject to
million pre-packed sandwiches are
Delicious Food, Co-op, said: “We’ve
driving change. We are pleased to be
successful trials, which commence in
consumed in the UK every year, or just
worked closely with Greencore from
trialling this innovative new sandwich
September, 2021, and the proposition
over 1,100 every minute. Should the
the start on the development of the
packaging with Greencore and helping
meeting all parties’ performance
fully-recyclable skillet ultimately be
compostable sandwich packaging and
our customers reduce plastic when
criteria, roll-out of the new packaging
adopted as industry best practice, the
implemented the first trial of its use
they shop with us”
will begin later in the year. In time,
potential for significant reductions
in our pop-up store at Glastonbury
Greencore expects to make these new
in plastic usage and in improved
Festival in 2019 with great success.
packaging techniques available to the
recycling rates is immense.
“The trial aligns with Co-op’s
ProAmpac, commented: “Introducing
Andy Wright, Head of
ambition to reduce the use of virgin
this fibre-based sandwich pack, which
Sustainability at Greencore,
plastic and how we’ve also worked
is plastic-free with an extended shelf
skillet sees Greencore deliver on one
commented: “Consumers are
to ensure that all of our own-brand
life is a direct result of ProAmpac’s
of the key commitments outlined in
increasingly aware not just of the
packaging is now fully recyclable.
product development expertise along
its 2020 Sustainability Report. The
importance of their own health, but
We’re looking forward to seeing
with Greencore’s commitment to
Sustainability Report also contains
also of the impact their food has on
the new packaging on shelves this
sustainable packaging. Partnering
a range of pledges across the areas
the health of the planet. Developing
Autumn and are confident it will
with an industry leading company
of sourcing, manufacturing, and
a fully recyclable sandwich skillet is
resonate with our members and
like Greencore is critical in bringing to
community engagement. Further
one of the key ways we can reduce
customers.”
market the latest in sustainable food
commitments include:
waste and help our customers do
wider UK market. Development of the fully-recyclable
2
Green Packaging International c Autumn 2021
Claire Hughes, Director of
Graham Williams, Global Managing Director of Fresh Food Packaging at
packaging innovations.”
Industry News
Smurfit Kappa completes €12 million investment at Spanish facility
S
murfit Kappa’s
manufacture of film. The new
Bag-in-Box division
machinery will allow the plant to
has announced the
complete the full production cycle
completion of a
of Bag-in-Box packaging solutions,
significant €12 million
from start to finish. This integrated
investment in a new flexible material
production model means not only
production facility at its plant in
quicker and more efficient service to
Ibi, Spain. The new state-of- the-
customers, but also a considerable
art production facility commenced
reduction of the environmental
operations, on a phased basis, earlier
impact – up to 21% less estimated
fully integrated plant for Bag-in-Box
of our customers for high quality
this year and will be one of the most
CO2 emissions for the current flexible
production, it will allow us to increase
Bag-in-Box packaging solutions and
advanced Bag-in-Box manufacturing
materials portfolio.
our production capacity to better
further strengthen our commitment
respond to market demands.”
to the environment.”
plants in Europe.
Commenting on the investment,
The investment has resulted in 2
Thierry Minaud, CEO of Smurfit Kappa
Victor Juan, Film Manager at
The Ibi manufacturing plant in
Bag-in-Box, said: “This strategic
Smurfit Kappa Ibi, added: “These
Spain has been in operation for 45
production area which will be
investment represents an important
new facilities will accelerate
years. The number of employees at
equipped with high-tech and
step for Smurfit Kappa Bag-in-Box
the development of new, more
the plant has more than doubled
advanced machinery which allows
Spain. In addition to introducing
sustainable films with the highest
since it was acquired by Smurfit
for more specialisation in the
innovative technology to create a
performance to meet the needs
Kappa in 2007.
the addition of an extra 4,300m
Mondi’s new Advantage StretchWrap paper offers a more sustainable choice for pallet wrapping of how we are making packaging and
recyclable pallet wrapping solution.
Mondi, a global leader in packaging
pending) is a brand new lightweight
and paper, collaborated with the
paper grade from Mondi made
Italian machine producer ACMI to
specially for wrapping pallets. It is
and high-tensile strength makes it
paper where possible, plastic when
create a new wrapping system for
able to stretch and resist punctures,
a reliable alternative for transport.
useful,” said Paulus Goess, Sales
pallets that uses paper instead of
providing robust protection for goods
Acceleration tests to simulate
Director Specialty Kraft Paper, Mondi.
plastic. By transforming the way
during transit. The current industry
transportation with ESTL equipment
pallets are wrapped, Advantage
standard for pallet wrapping is a
(performed according to EUMOS
this new solution is an exciting step
StretchWrap reduces the supply
multi-layer plastic material with
40509) and real life transportation
towards using recyclable paper for
chain’s reliance on plastic, moving
low recycling rates. The Advantage
trials confirmed that pallets wrapped
pallet wrapping. This partnership
to a renewable and fully recyclable
StretchWrap paper, along with ACMI’s
with Advantage StretchWrap are safe.
shows how innovations in paper
material.
Rocket E-500 wrapping system,
Advantage StretchWrap (patent-
makes it possible to switch to a fully
The paper’s impressive stretchability
paper sustainable by design, using
“Working together with Mondi on
“Mondi’s experience in high-stretch
and machine technology can align
papers is in the DNA of this new paper
to increase the number of options
solution. Mondi has been producing
available for companies who
strong, stretchable paper for wrapping
are looking for more sustainable
spring mattresses for over 20 years.
alternatives,” said Luigi Brugnoli,
Continuous developments for the
Global Sales Director, ACMI.
paper parameters in strength, stretch,
Advantage StretchWrap is
and reduced grammage made it
responsibly sourced from renewable
possible to consider new applications.
materials in Scandinavia. Strong
Now, after two years of research
recycling rates in Europe for fibre-
and development, we are proud to
based packaging and availability of
launch Advantage StretchWrap, our
paper waste streams ensure that the
innovative paper-based solution for
paper can be recycled at the end of its
pallet wrapping. It is a great example
life, contributing to a circular economy. Green Packaging International c Autumn 2021
3
Industry News
Compostable bags solution ends search for fresh produce growers
S
they are compostable.”
trawberry Fields Organic
Watts Farm, Kent-based growers,
Farm grows an extensive range of inspirational
packers and distibutors of fresh
vegetables and herbs.
produce, is another satisfied KM
However, after 46 years of
customer who had been searching
organic growing, they had struggled to
for some time for a cost-efficient
find a supplier of compostable bags at
compostable packaging solution. They chose the C BAG due to its
an affordable price.
lower cost and compostable qualities.
That was until they discovered the C BAG from flexible packaging and
Verified as compliant non-GMO
lidding films supplier KM Packaging and their partner Treetop Biopak. It was with great enthusiasm that
Both Watts Farm and Strawberry
Pam Bowers of Strawberry Fields
Fields were keen to replace existing
recently Tweeted: “After years in the
packaging with a compostable
researching, they’re here! So exciting!
alternative.
All Strawberry Fields lettuce as from
And Strawberry Fields were
tomorrow will go out in these bags.”
particularly concerned about GMO
The C BAG is from KM Packaging’s
in some compostable packaging
C-Range of compostable bio-plastic
during their search for a supplier.
packaging with similar properties and
They were also aware that the UK
look and feel as conventional plastic.
Soil Association requires organic-
It has proven to be perfect for
certified growers to use compostable
packing the products grown by
packaging with no GMO.
Strawberry Fields at their farm in the
So Strawberry Fields were delighted “Also, what we like about the bags
Lincolnshire Fens, 10 miles north of
at an affordable price, no one seemed
Boston at the foot of the Wolds.
to be able to supply on a wicket which
is they immediately look different
KM Packaging had been verified as
is essential for our way of working. The
to their plastic counterparts so the
compliant with the Soil Association
C BAG was the ideal solution.
customer is able to tell at a glance
Food & Drink standards. It is now
Pam Bowers said: “As well as not being able to source compostable bags
4
Green Packaging International c Autumn 2021
to discover that the C BAG from
Industry News
being used to pack Strawberry Fields’
developed in partnership with
Rainbow Chard, Red Oakleaf, Green
Treetop Biopak, specialising in
Oakleaf, Romaine, Red Batavia, and
providing innovative compostable
Green Batavia lettuce.
packaging solutions.
The key features of the C BAG include:
growers of fresh produce, Strawberry
c Home compostable.
Fields and Watts Farm are very
c Guarantee non-GMO raw materials.
conscious about the environment.
c Meets the Soil Association Standard
They, therefore, sought a suitable
Treetop owner Amir Gross said: “As
for packaging materials.
compostable packaging solution.
c Excellent mechanical properties.
The C BAG is ideal for them; from
c Very good impact and puncture
plant to pack and then back to
resistance. c Excellent water resistance. c Suitable for manual and automaticbagging lines. c G ood material perforation, keeping fruit and vegetable fresh. c Printable. The bio-plastic C-Range products from KM Packaging have been
compost.” Customers can compost the bag at home, including any vegetable leftovers, which will accelerate the bio-degradation process. Alternatively, if the local council offers kerbside collection of organic food waste, the bags can be used as
packaging materials includes shrink
of sustainable flexible packaging
caddy liners.
wrap, stretch wrap, adhesive tape,
solutions and offers customers a
and bags. It enhances KM’s portfolio
wider range of choice.
The C-Range of bio-plastic
Welcome to the leading international event for the forest industry The next PulPaper event will be held in Helsinki on 29-31 March 2022. PulPaper is the forum for the latest technology and offers optimal business and networking opportunities in a multinational environment. The global industry will once again be gathered in Helsinki.
BUILDING TOMORROW’S BIOECONOMY
For more information and contact details: pulpaper.fi #PulPaper2022
• Exhibition • Conferences • Business Forum • Excursions • Social events PULPAPER IS ORGANISED AT THE SAME TIME WITH the leading Nordic chemistry and biotechnology event ChemBio Finland and the international chemistry conference Helsinki Chemicals Forum.
Organized by: Green Packaging International c Autumn 2021
5
Industry News
Antalis Packaging helps a busy wholesaler maximise throughput
W
ith the onset
The Antalis solution
of the Covid-19
A redesign of the packing line to
pandemic, the
include two Lantech C1000 case
client needed
erectors and two CS300 sealers –
help with
connected by a series of conveyors for
redesigning their packing area so
moving filled boxes to the palletising
their staff could resume work in a
station.
Covid-safe environment that was also more efficient.
The process
the proposal put forward and the
of the packing area and introducing
The Antalis Packaging team visited
Antalis machinery team installed the
additional packaging machinery, we
The challenge
the client’s site to assess the need,
equipment, testing the configuration
were able to help them to maximise
The client packs a wide range of food
including the volume of product to
in situ to ensure all was running as
throughput with minimal staff. As the
and goods in the warehouse ready
be packed and the area allocated
required.
client is a large wholesaler the speed
for distribution to its retail stores,
to the packing process. Having
but the existing set-up made it
gathered the information the Antalis
The benefits
were able to help them achieve their
difficult to achieve the high-volume
machinery team configured a packing
The client now has improved
goal by responding quickly at every
throughput required with fewer
process that would provide optimum
efficiency, with up to 30 cartons per
step, from planning the optimum
staff on the ground. The client had
efficiency relative to the space,
minute being erected and sealed,
layout to delivering and installing
purchased Lantech case erectors
number of packers and products
with staff able to maintain social
the equipment, most of which came
and sealers previously from Antalis,
being packed. The proposed solution
distancing. Antalis’ machinery
straight from our stocks”.
so they knew they had the know-
comprised two Lantech C1000 carton
team are also available for ongoing
More information:
how required to provide support.
erectors, two Lantech CS300 sealing
technical support and servicing.
Rachel Bosworth
Efficiency and health and safety
machines and a series of bespoke
were of paramount importance for
conveyors that would move boxes.
the project.
Finally, the client agreed to
of turnaround was crucial, and we
Mick Carless, Machinery & Systems
Seventh Wave Marketing & PR
Operations Manager, Antalis UK,
T: 07946 385 985
comments: “By redesigning the layout
E: rachel@seventhwavemarketing.co.uk
UPM Specialty Papers introduces an advanced fibre-based barrier paper UPM Specialty Papers is strengthening
premium quality products to replace
its already comprehensive selection of
conventional plastic packaging and
sustainable and recyclable packaging
increase the share of renewable
papers. Known for its high expertise in
packaging solutions. UPM Asendo
technically demanding papers, UPM
Pro is a cost-effective, durable and
Specialty Papers now introduces an
safe-to-use recyclable barrier paper
advanced fibre-based barrier paper –
that supports even demanding
UPM Asendo Pro.
packaging requirements, helps companies reach their sustainability
The latest example of cutting-edge packaging solutions is UPM Asendo
goals and matches regulatory
Pro – a barrier paper made from
demands,” says Tommi Heinonen, Head
renewable materials. UPM Asendo
of Sales EMEA, UPM Specialty Papers. UPM Asendo Pro is suitable for
Pro is a two-side coated paper that provides multiple advantages as
an excellent basis for high-quality
resistance, its mineral oil barrier
dry, greasy and frozen foods as well
an easily recyclable monomaterial.
visuals. Also, in addition to advanced
properties keep products safe.
as wrappings where excellent print
UPM Asendo Pro’s print side provides
grease resistance and good moisture
“We provide sustainable
6
Green Packaging International c Autumn 2021
properties are vital. End-use purposes
Industry News
Mondi and Unilever serve up aluminium-free paper-based packaging for Colman’s Meal Makers
U
nilever, together with
the food. Mondi and Unilever’s R&D
product is created while meeting
Mondi, a global leader
teams identified this layer as the
the customer’s requirements, as
in packaging and paper,
minimum acceptable protection
well as that of its end user and the
have developed a new
needed to ensure a long shelf life while
environment.
high barrier paper-based
maintaining high quality and reducing
packaging material for Unilever’s Colman’s dry Meal Maker and Sauces
food waste. Mondi and Unilever closely
Unilever focuses on the principle of a circular economy and the importance of creating value within it. Two of their
range by reducing plastic, increasing
collaborated throughout the entire
key targets are to transform the entire
paper content, and consequently
development process, including
packaging portfolio into technically
ensuring recyclability in the existing UK
mastering the challenge of limited
recyclable, reusable or biodegradable
paper waste stream.
access to production facilities during
solutions, as well as to halve the
the Covid-19 pandemic. Starting
amount of plastic used by 2025, which
unrecyclable multi-material laminate
with a proof of concept, followed by
this new packaging solution addresses.
with recyclable paper packaging,
extensive line trials at both Mondi and
Mondi supports Unilever in its
Unilever’s R&D pilot plants provided
Marketing Director, Unilever UK&I
sustainability targets. The aluminium,
the flexibility to quickly prototype and
says: “At Colman’s, we’re big and bold
Accounts Consumer Flexibles, Mondi,
as well as all unnecessary plastic
test the unique packaging material
when it comes to our flavours, and
adds: “MAP2030, Mondi’s action
layers of the previous material, were
before scaling up. This collaborative
we’re keen to make equally bold steps
plan for the next 10 years to achieve
eliminated. This resulted in a new
method goes to the heart of Mondi’s
when it comes to our sustainability
our ambitious 2030 sustainability
packaging solution with paper content
EcoSolutions customer-centric
commitments. We are delighted to
commitments, focuses on circular
of 85% and an ultra-thin functional
approach of working closely with
partner with Mondi to develop this
driven packaging and paper solutions,
plastic layer that seals the packaging,
its customers to ensure that the
recyclable paper packaging, becoming
created by empowered people, taking
and provides barrier protection for
best possible and most sustainable
the first big brand within the category
action on climate.”
vary from non-food wrapping to food
optimisation of the product’s
barrier paper was extremely valuable.
value chain and offer a competitive
end-uses and can be easily further
appealing print performance.
UPM Asendo Pro is specifically created
edge”, says Janne Varvemaa, Director,
together with our partners and
Products and Technology, UPM Specialty Papers.
By replacing the previous
converted for additional barrier
“Collaboration is at the heart of
Fikerte Woldegiorgis, Foods
to do so.” Torsten Murra, Global Head of Key
properties and sealability to open up
UPM and has also been a key element
customers. By listening closely to their
even more demanding end-uses.
during this process. The feedback
wishes and aiming to answer their
we received from our co-operative
needs – both functionally and visually
push towards a world beyond fossils
partners when developing this new
– we bring added value to the entire
drives the innovation of better
Added value through the whole packaging network via co-creation UPM Asendo Pro is the result of a
At UPM Specialty Papers, the
performing, fibre-based packaging
market and end-use-driven holistic
solutions. Through co-creation
process. UPM has collaborated with
and development this impacts the
an extensive number of stakeholders
entire packaging value network
to test the performance and
and offers a huge opportunity for
different qualities of the product.
everyone involved. UPM Asendo Pro
Over the development period of
aims to open the door to even more
the innovative barrier paper, UPM
demanding applications and new
worked closely with converters,
end-uses.
packaging line manufacturers and
More information:
brand owners to test the product’s
Maarit Relander
features and to receive input
Stakeholder Relations
and feedback. The collaborative
UPM Specialty Papers
development process also included
T+358 204 15 0223 Green Packaging International c Autumn 2021
7
DS Smith
How the birth of the fusion shopper could change the high street for ever
N
ew data from leading
restrictions have caused an evolution
shift to a blended model of shopping
sustainable packaging
in consumer behaviour leading to the
retailers who want to keep brand
provider DS Smith
birth of a brand-new type of consumer
loyalty need to ensure that no-matter
reveals the birth of the
– the fusion shopper. They are splitting
how someone is shopping that they
with different types of shopping and
fusion shopper – with
their time across bricks and mortar,
keep the same experience. For both
make for a better experience across
consumers now blending their time
online, and click & collect – leaving
click and collect and online shopping,
the piece.”
across bricks and mortar, online and
retailers and brands under huge
packaging can be a way of elevating
click & collect.
pressure to keep up.
that experience. For example, box
remains Brit’s current preferred
designs can help with frictionless
method it’s clear it is not without its
While in-store shopping still
Experts suggest this trend is set to
The view is backed up by new
grow with 42% of people more likely
research which shows that in an
payment in store and click & collect
frustrations and the pandemic has
to use click & collect services during
average month Brits shop in store
can be improved with boxes creating
taken its toll on our patience and
the pandemic1.
five times, online four times and use
smart personalised IDs making
willingness to be in crowded spaces.
click and collect twice and the latter
collection easier, quicker and even
enormous pressure to quickly adapt
is growing fast. Two fifths (42%) of
more personalised.”
to these changes, as consumers
people are more likely to have used
aren’t getting a consistent shopping
click & collect services during the
DS Smith, said: “Today’s consumers
experience across the piece.
pandemic.
aren’t choosing one way of shopping,
Retailers and brands are now under
However, whilst Brits are shifting
In fact, nearly half (49%) of British
Stefano Rossi, Packaging CEO at
they’re blending them all – as fusion
consumers still prefer in-store shopping
their shopping habits, experts also
shoppers. However, what’s clear is
over online or click & collect and,
warn that their experience hasn’t
shoppers aren’t getting a consistently
despite its growth, 49% describe click
always been smooth. Indeed, less than
good experience across these options
& collect as ‘the worst of both worlds’.
one in three Brits (29%) said that
- which is a real risk for brands and
c 46% of shoppers don’t like being in crowded stores. c Two fifths (40%) of people are irritated by long queues. c Over a third of people are not willing to wait longer than five minutes in a store queue. c More than two in five (43%) find online shopping less stressful.
online shopping was their preferred
retailers as consumers may look to
challenge, DS Smith’s expert design
shopping method and a shocking 49%
go elsewhere if they can’t maintain
The research also showed that the
team have conceptualised innovative
describe click & collect as the worst of
consistent standards.
key issues with click & collect for
new solutions to improve consumers
both worlds.
To help retailers rise to this
To help brands adapt to the new
experience whatever way they shop –
“Brands now need to find a way to
consumers include the hassle of
seamlessly blend their range of offers
travelling to a shop to pick up the item
allowing them a glance into the future
retail environment, DS Smith has
so consumers are happy however they
(21%), having to wait to collect the
of the high street and shopping as a
teamed up with behavioural Scientist,
choose to shop. Packaging is one of
product (19%) and doubts about the
whole.
Professor Ivo Vlaev, from the University
the ways they can do this, and our
quality of the item (19%). For online
of Warwick Business School, who
experts have been working to produce
shopping, the frustrations include
2021, experts at leading packaging
commented: “People’s expectations
clever and innovative solutions that
having to pay for their deliveries
company, DS Smith said that Covid-19
of brands haven’t changed, yet as we
solve some of the key frustrations
(42%), not knowing when items will
Speaking In London on 20 July,
arrive (28%) and bad packaging meaning that their purchase is damaged on arrival (20%). To combat these host of frustrations DS Smith’s innovation team and Professor Ivo Vlaev have conceptualised future packaging that could help retailers and brands jumpstart their blended offerings. For example, smart labels or QR codes on packaging which can be simply scanned with a smartphone camera. This would eliminate the need for queuing for purchases, as consumers could scan their items themselves and pay online. 8
Green Packaging International c Autumn 2021
Circular Product Economy News
Square box for a circular economy: How packaging does good for our environment
W
e like to think of the choices that we make when it comes to the environment
as being good or bad. The world, however, is not that binary – and packaging is a case in point. While any effort to ditch unnecessary single-use plastic should be regarded as a step in the right direction, could a move to zero packaging harbour a great deal more negative impact to our environment instead?
everything they need to know. From
For example, whilst re-use should
nutritional information to dosage
be encouraged, putting it in practice
Right idea, wrong in practice
instructions and even how to recycle
can be much harder for consumers,
Zero-packaging stores – where rows
it, people need to know what they are
of jars and refill stations sit full of
purchasing, be able to refer back to it
food that is ready for consumers to fill
and how to responsibly dispose of it.
up containers brought from home – have proliferated in recent years. Yet
Zero to hero
they tend to be more expensive than
Unfortunately, bad packaging,
their supermarket equivalents and
including the complexities of how to
therefore a more aspirational offering
dispose or recycle it, has led to this
– and they may not be as beneficial to
knee-jerk reaction of trying to get rid
the environment as they first seem.
of packaging altogether. Instead, we
Damage to products is the prime
need to consider viable alternatives:
even if their intention is to be eco-
To achieve a truly circular economy, we need to make attitudinal changes at a societal level – encouraging people to make both re-use and recycling habitual
conscious. Instead, businesses need to provide re-useable and recyclable alternatives and the government needs to ensure the infrastructure is in place to turn the waste produced into new materials. For example, clothes retailers are starting to bridge that gap between desire and efficiency –making their e-commerce packaging designed so
concern – packaging protects goods
lower-impact packaging – made
it is also used as the return packaging
on a journey, saving shoppers valuable
from the least possible amount of
– making it easy and convenient for
pennies and keeps items fresher
sustainable material and a hybrid
customers to re-use.
for longer, too. The environmental
approach of re-use and recycling, is
our design process. These new metrics,
benefits to this longer shelf-life are too
key.
an industry first, means that the
is changing and over the last year,
environmental performance of every
packaging more than ever has been
big to ignore: the Food and Agriculture
Importantly, the majority of the
Our relationship with packaging
Organization of the United Nations
environmental impact of a package is
packaging design can be measured
recognised as a critical part of the
(FAO) estimates that the carbon
decided already at the design phase.
and compared.
supply chain, showing resilience
footprint of food waste is 3.3. billion
By considering a product’s specific
tonnes of CO2 equivalent per year.
supply chain up front, packaging
Where the responsibility lies
goods even in the most challenging
designers can design out waste and
To achieve a truly circular economy,
of times. If, together, we can
considering the concept of canned
pollution and make sure materials are
we need to make attitudinal changes
also make sure that packaging is
tuna going tin-less in the back of
kept in use by optimising recyclability,
at a societal level – encouraging
designed from the outset for the
a lorry, it becomes apparent that
material use, potential to replace
people to make both re-use and
circular economy, using the least
this is impractical and unlikely. As
problem plastic, re-use and more.
Then there’s the practicalities. By
to transport and protect essential
recycling habitual. For this change to
possible amount of sustainable
Cardboard packaging, naturally,
happen, businesses need to make it
materials, and keeping materials
around without a box to store them,
can be recycled again and again, and
easy and convenient – encouraged
in use as many times as possible
highlighting that packaging must
using circular design principles help
by legislators who ensure from the
through re-use and recycling - then
still exist somewhere in the ‘zero-
optimise every part of its journey.
outset that bad packaging cannot
we can truly continue to reap the
packaging’ supply chain.
Global brands look for more support to
be part of an environmentally viable
ample benefits of packaging, with as
optimise their packaging and we are
supply chain, rewarding or penalising
little impact on the environment as
making Circular Design Metrics part of
as appropriate.
possible.
well as hundreds of tins rolling
Crucially, consumers also rely on the packaging of a product to tell them
Green Packaging International c Autumn 2021
9
Events and Exhibitions
Packaging Innovations & Luxury Packaging London 2021 announces new December dates Capital’s leading event connecting the FMCG and luxury packaging communities will now take place on 1-2 December
E
asyfairs, the organiser of
visitors will have the opportunity
Packaging Innovations &
to meet more than 170 packaging
Luxury Packaging London,
suppliers showcasing the latest
the capital’s leading event
packaging materials, products and
for packaging innovators
formats that will define packaging
and designers in the luxury and FMCG
innovation projects in the coming
markets, today announces that the
year. Alongside the annual face-to-
event will be postponed from its planned dates of 22-23 September,
face event, a programme of digital
2021, and will now take place on
activity has been developed in the
1-2 December, 2021, at Olympia in
past year to continue to connect
London.
and inspire that community year round; these activities have included
Many government-imposed
a series of innovation-focused
restrictions have now been lifted and
webinars, a new quarterly digital
the vaccination programme within the UK is very strong. Venues are now open and many events with a purely
travel will be normalised again. Renan Joel, Divisional Director for
Packaging London fulfils that mission
publication called Packaging in
in 2021 and inspires a new generation
Focus, improved daily social media
of packaging innovations for 2022.”
content and digital events.
national scope are able to once again
Easyfairs UK & Global’s packaging
go ahead. However, due to the high
events, says: “We are delighted that
number of international exhibitors
Packaging Innovations & Luxury
Packaging London connects
made face-to-face events impossible
at Packaging Innovations & Luxury
Packaging London will return in
packaging suppliers with teams of
to run in recent months, it hasn’t
Packaging London, the ongoing
2021 and we can’t wait to bring the
designers, packaging technologists
stopped packaging development and
border and quarantine restrictions
industry back together again at this
and marketers at brand owners, with
innovation or any of the challenges
relating to current entry into the UK
vibrant event, even if it will be a
a focus on the food, drinks, FMCG
or debates around the future of
make the organisation of the event
few weeks later than we originally
and beauty markets. This year’s
packaging.
in September significantly more
planned.
event, in a new hall, will feature
Packaging Innovations & Luxury
Joel says: “While the pandemic has
“We are fully committed to
difficult. The new dates reflect the
“The event plays a crucial role in
two theatres focusing on packaging
providing a platform to enable those
progress being made in the roll-out
driving new innovations, connections
innovation in luxury packaging and in
debates throughout the year and to
of vaccination programmes across
and opportunities for the community
FMCG packaging. Talks will cover key
creating new opportunities for our
Europe and the event will now take
it serves. The new dates will ensure
issues including smart packaging, the
communities to connect and solve
place in December at a time when
that Packaging Innovations & Luxury
latest consumer and design trends
their challenges. These activities are
and the wide-ranging challenges
a great complement to the exhibition
and opportunities for improving
and I am excited to see many of the
the sustainability performance of
topics we have covered in digital form
new packaging. Both conference
come to life in December.”
theatres this year are being curated
“In the meantime, I would like to
in partnership with the Pentawards,
thank our many partners among our
the world’s leading packaging design
exhibitors, visitors, associations and
competition.
media for their ongoing support for
In addition to the talks, the
10 Green Packaging International c Autumn 2021
the event and for the change to the
event will include popular features
dateline. I look forward to working
such as the Innovation Gallery, the
with them all to deliver a fantastic
Packaging Consultancy Clinic and
edition of Packaging Innovations &
networking events. Meanwhile,
Luxury Packaging London in 2021.”
Events and Exhibitions
FachPack 2021: Now more than ever Sappi will be showcasing many innovations Sappi is promising more innovations than ever before at this year’s FachPack. From 28-30 September, the innovation leader will be presenting its sustainable packaging solutions in Nuremberg. These include innovative high-barrier papers with integrated heat-sealing capability, an uncoated, bright white virgin fibre liner for corrugated board applications and paper carrier bags, a non-wet-strength wet-glue label paper, as well as new papers in the area of flexible packaging.
F
or several months, personal contacts were not possible and trade fairs were cancelled by the dozen. Conor Evers, Head
of Marketing at Sappi Europe, looks back on that time: “Of course, we nonetheless worked very closely with our customers during the pandemic – mostly, however, online or over the phone. This is why we are delighted now that face-to-face meetings are once again being introduced successively and that we can present
At the FachPack 2021, trade visitors will finally get to experience many new products live, cultivate business relationships and be provided with plenty of inspiration
our innovations at our stand.” At the FachPack 2021, trade visitors will finally get to experience many
development expertise combined
well as for ensuring an exceptional
of whiteness – ideally suited for
new products live, cultivate business
with valuable customer contacts
unpacking experience for the
outstanding printing and finishing
relationships and be provided with
are driving the development of
customer. It is the ideal complement
results.
plenty of inspiration.
innovative barrier products. The
to the company’s well-established
Visitors to the stand will also be
company will be presenting some
Fusion Topliner. Moreover, the new
able to see a wide range of kraft
Sealable high-barrier papers
of these packaging solutions at the
virgin fibre liner is also ideally suited
papers for flexible packaging. Among
In the Functional Paper Packaging
FachPack. Furthermore, a vertical
for producing paper carrier bags. It
the innovations is the translucent
segment, Sappi will be exhibiting
packaging solution with a stand-
stands out with properties such as
Crystalcon paper, which is both
the Guard and AvantGuard product
up pouch will be presented live at
strength, as well as an appealing look
recyclable and compostable, and
families of barrier papers that
packaging machine manufacturer
and feel.
can be used for various applications.
eliminate the need for additional
Rovema’s stand.
special coatings or laminations, and
Sappi will also be presenting further
Labelling made easy
new packaging papers for the food
Innovation in corrugated packaging
Sappi will also be presenting its
sector. The Fibrecar MT and Delicon
stream. With integrated barriers,
wide-ranging portfolio of label
papers were specially developed for
they ensure that the product
The new Fusion Nature Plus will
paper solutions, which was recently
food packaging.
quality of food and other products
occupy a prominent position at
expanded with the Parade Label Pro
is safeguarded. The new generation
Sappi’s stand at the show. Fusion
non-wet-strength wet-glue label
of these high-barrier papers will
Nature Plus is an uncoated, recyclable
paper. The paper is an interesting
Algro Design for premium packaging
be celebrating its premiere at the
virgin fibre liner with excellent
option for manufacturers in the
At the trade fair, Sappi will be
FachPack: Sappi AvantGuard S with
printability in flexo, digital and
beverage, food and consumer goods
presenting numerous examples of
integrated heat-sealing capability.
offset printing. This is thanks to the
sectors. It is suitable for a wide range
high-quality packaging for premium
Over the last decade, as a leading
product’s high whiteness, brilliant
of applications, such as labels for
products which were implemented
manufacturer of paper-based
colour reproduction and consistently
disposable bottles, food and non-
with the premium Algro Design
solutions with integrated barrier
high quality. These properties make
food containers, as well as wrappers
pulp board, a product that is now
functionalities, Sappi has acquired a
it the perfect choice for corrugated
for a wide variety of products. Its
very well established among
great deal of expertise in the field of
or solid board packaging where a
glossy, single-side double-coated
several international brand-name
sustainable packaging solutions. The
bright white appearance is required
quality distinguishes itself with a very
manufacturers. Sappi’s Algro Design
company’s extensive research and
for topliner, inner liner and fluting, as
smooth surface and a high degree
portfolio is known, among other
can be recycled in the wastepaper
Green Packaging International c Autumn 2021
11
Events and Exhibitions
products, innovations and insight
things, for its vivid colour reproduction,
the Covid-19 pandemic, Sappi
without travelling to Nuremberg.
high contrast and ideal running
is responding to the concerns
Many are already familiar with
properties. Its silky feel and resistance
of potential visitors. Since the
the ‘Blue Couch Series’ digital
sustainability, on site and for
to UV light are also outstanding.
situation may change quickly and
interview format: The renowned
participants at home.
unanticipated travel restrictions are
Blue Couch will also be on the stand
possible at any time, the company
this year.
Sappi is taking a two-pronged approach: Analogue meets digital
has decided to develop a hybrid
Fans, friends and customers, both current and potential, will have an opportunity to enjoy live
event format for the FachPack 2021.
a glimpse behind the scenes of
reports from the fair on the paper
Visitors will therefore have the
the Group and into the future of
manufacturer’s social media
option to participate virtually even
the paper industry, e.g. with new
channels.
In view of the exceptional circumstances resulting from
Sappi employees will be offering
on the ever-important topic of
People
4evergreen welcomes new chair To drive the alliance towards the completion of fibre-based packaging guidlines
4
evergreen, the cross-
paper industry. He has specialised
industry alliance
in the sourcing of paper for recycling
perfecting the circularity
and after coming out of retirement in
of fibre-based packaging
2017, became the head of Paper for
from across the industry’s
Recycling sourcing at Westfälische Papierfabrik (WEPA) in 2019.
value chain, announced Hans
4evergreen strives to bring
Wortman as new Chair.
concrete answers to support the
stated Wortman. “Our guidelines will
Recycling Sourcing, Hans Wortman,
increase of the overall recycling rate
help shape expected future regulatory
will be succeeding Eija Hietavuo as
of fibre-based packaging to 90% by
developments in the field of collection
4evergreen’s Chair. Tiina Pursula,
2030. Its four workstreams – focusing
and sorting at EU level.”
Wepa’s Head of Paper for
having replaced Ms Hietavuo as
Hans Wortman, new Chair of 4evergreen.
on recycling and circularity, industrial
At this stage, the alliance has
design, waste management and
concluded a first round of tests to feed
of European Paper Industries)
key players from the fibre-based
industrial innovation – are to release
its future recyclability protocol. This
Environment and Safety Committee,
packaging value chain, whose
a recyclability evaluation protocol
new assessment tool will boost the
will become Deputy Chair. The alliance
members share a common ambition
for fibre-based packaging, as well as
industry’s insights into each step of
is driving new developments across
to achieve structural changes through
guidelines for circularity by design
the life cycle of fibre-based packaging.
the paper and board sector, using
innovative recycling, design and
and collection and sorting from
Based on this and stand-alone
the platform to push for industrial
waste management solutions”, he
Autumn, 2021.
research conducted within the second
innovation in Europe by creating
said. Appointed for two years, the
two sets of guidelines - design, and
4evergreen Chair assumes a double
an overview of collection methods
guidelines are being developed. One
collection & sorting - to be released at
role in chairing Cepi’s Recycling
and best practices for specific fibre-
of the alliance’s four intermediary
the end of the year.
Committee. After 5 years in the
based packaging items in 12 European
targets is for the industry to adopt its
aerospace industry, Wortman gained
countries to help define possible
recyclability evaluation protocol and
over 30 years of experience in the
collection and sorting scenarios,”
its design guidelines by 2025.
Chair of the Cepi (Confederation
“I am delighted to chair an action-driven alliance gathering
“4evergreen has already gathered
workstream, circularity by design
G REEN PACKAGING I N T E R N AT I O N A L
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Advertising deadline – November 16th
Editorial contributions are welcome and should be sent to greenpackinternational@virginmedia.com 12
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