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James Wreath has been appointed Vice President Sales North America at Körber Business Area Tissue and will report directly to the President North America, Pete Augustine. Wreath joined the Körber Business Area Tissue at the beginning of 2020 as Vice President of Business Innovation working on digital integration and progressive business models, and will now also be responsible of sales.
“Our customer community has been, and will be, experiencing some very unique challenges as they move forward. As a sales team, we will take an intentional, business-minded approach when developing relationships. Becoming our customers’ trusted advisor is our over-arching goal. We believe having intentional business discussions, not buying discussions, will get us there,” commented Wreath.
After graduating from the University of Wisconsin – Stevens Point with a Computer Information Systems and Business Administration degree, Wreath began a transition into technical consultative sales. With over 20 years of sales and sales management experience in both established, and start-up companies, he brings a progressive and intentional approach to creating great experiences for our customers as well as our Körber teammates.
Körber Business Area Tissue
At Körber, our ultimate goal is to empower our customers’ ongoing success. We are the only truly integrated and global provider of advanced solutions for the tissue business. We offer the industry’s most comprehensive portfolio of tissue technology to support customers across the entire value chain — from roll to fold, from converting to packaging. Our advanced, automated, and easy-to-use integrated solutions are a fundamental asset to shape the success in tissue, take our customers operations to the next level, and strengthen their overall financial performance while optimizing their total cost of ownership.
We are Körber – an international technology group with about 10,000 employees, more than 100 locations worldwide and a common goal: We turn entrepreneurial thinking into customer success and shape the technological change. In the Business Areas Digital, Pharma, Supply Chain, Tissue and Tobacco, we offer products, solutions and services that inspire. We act fast to customer needs, we execute ideas seamlessly, and with our innovations we create added value for our customers. In doing so, we are increasingly building on ecosystems that solve the challenges of today and tomorrow. Körber AG is the holding company of the Körber Group.
Synergy between tissue companies will meet customers increased needs for speed, choice and technologically advanced solutions
With the strategic aim of becoming the most advanced and complete supplier in the world of technologies dedicated to tissue, Fabio Perini, Casmatic and MTC reach out to the market with one strong brand: Körber. The companies of the Körber Groups Business Area Tissue offer holistic solutions for the converting and packaging of toilet rolls, kitchen towels, and folded products.
Over the past few years, the tissue industry has been dealing with unprecedented pressure and challenges. Pulp price volatility, fierce competition across global markets, and the need for stronger differentiation are just the beginning. Combined with an increasing strive for sustainability and the difficulty in recruiting skilled operators - this all adds to the demanding market environment as producers also aim at enhancing their overall operational efficiency.
“It’s tougher than ever for our customers to run their operations in a profitable and sustainable way,” says Oswaldo Cruz Junior, Chief Executive Officer of the Business Area Körber Tissue. “Fabio Perini and Casmatic have been the reference points for quality and innovation in converting and packaging in tissue for more than fifty years, while MTC is a world leader in the development, production, and marketing of machines for folded products. Today we unify, underline and strengthen this triple capability under a single brand: Körber”.
“The success of our customers has always been at the center of our innovations in technology”, continues Cruz. “We support them with outstanding solutions, an active approach towards market challenges and an unmatched service portfolio and presence around the globe. These tangible benefits for our regional and global customers can lead to more benefits as we combine the competencies of all our companies even more effectively than in the past. So, the new joint brand is a logical step in bringing this strong message to the market.”
The Körber Business Area Tissue provides advanced, automated and easy-to-use integrated solutions, key resources for increasing efficiency via its global expert team that supports customers globally and locally.
Cruz concludes: “This step represents an important opportunity for our customers too as we will be able to meet the most challenging needs for speed, choice and technologically advanced solutions, relying not only on the integrated offerings of the companies of the Körber Business Area Tissue. We can also draw from the technology expertise of around 10,000 employees of the Körber Group”.