Brighter, sharper and cost effective color copying will soon be added to consumers’ benefit from Double A. Double A and the National Nanotechnology Center (NANOTEC), signed a research collaboration agreement this morning to focus on nanotechnological analysis of toner impact on paper, the results will be brighter, sharper and lower toner costs per color copy print. Signing for NANOTEC was Prof. Sirirurg Songsivilai, Executive Director and Mr. Thirawit Leetavorn, Senior Executive Vice President for Double A.

“Our commitment to office paper consumers is to continue to innovate and to bring the best in office paper quality at a fair value. Double A’s collaboration with NANOTEC is an example of our continued efforts to be at the forefront in technology that enables best quality printing for consumers of Double A. We believe this research will benefit consumers with brighter, sharper and lower toner costs for their colour copying needs”, revealed Mr.ThirawitLeetavorn, Double A senior executive VP.

“One of NANOTEC’s mandates is to work on research projects that involve private sector input” said Prof. Sirirurg Songsivilai. “The research collaboration we are under taking will utilize the expertise of Double A as a major marketer of pulp and paper products, and NANOTEC’s research capabilities in nano coating and formulation.”

Double A and NANOTEC will conduct a 6-month research program to develop the properties of Double A paper and improve its overall performance from printing, copying, scanning to any related products and services by using the capabilities of nanotechnology to analyze the relationship between structure and property of paper and the interaction of toner and paper in nano scale. The goal is to better understand both the physical and chemical changes and develop a better paper that has a sharper colour and brighter copy to meet the various demands and high standards of customers.

Mr.Leetavorn added “Consumers today are more aware of the different quality paper available in the market and their demand for high quality paper is increasing due to the growth of technological advancement. They are calling for the paper that does not jam, can be used in

multi-function printer, and can bring out the great colours and other god qualities, of which Double A paper can meet these requirements”.

Double A is continuously searching to expand through product offering and geographically. Since the world is a global community, word of Double A’s quality quickly spreads and the consumers’ demand for premium quality paper is there which DoubleA aims to fulfill. Double A will continue to bank on Research and Development (R&D) and innovation to create a better paper and a better environment for everyone.

Researchers from NANOTEC and Double A have been working “informally” in the past. This signing ceremony will make the partnership formal.