In 2013, Södra will have its 75th anniversary. Södra's anniversary will be celebrated and marked in several ways.The theme of the 75th anniversary celebration is the past, the present and the future, where the focus is on Södra's stability, sustainability and development. It is thanks to the development and innovations that we have achieved that have made Södra what it is today and it is with continued investment and sustainable pursuits that we will face the future.
Södra's 51,000 members, who work hard running their family-owned forestry enterprises, are the backbone of the company. Together they manage a legacy, a raw material, as well as biological diversity, but also continue the hard work started by previous generations to restore forests in southern Sweden.
During the 75 years that Södra has existed, it has been our fundamental goal to support family owned and operated forestry enterprises by creating opportunities for the sale of our member's forest products, but also to develop products and services that will help increase their productivity and profitability. Södra will continue the work to ensure future profitability, sustainable production and encompassing support to help in the work done by family-owned forestry enterprises.
A large, public 75th anniversary celebration, will be held during the international forestry fair Elmia Wood on 5-8 June 2013. The anniversary will also be noted in articles in the membership magazine Södrakontakt, at Södra's annual meeting and at board meetings.