Displaying items by tag: Torraspapel

The efficiency and sustainability of print media are the pillars of this Europe-wide campaign.

PRINT POWER is a pan-European project which, backed by companies representing the entire print value chain, seeks to strengthen the position of print media within the multimedia world, highlighting it as an efficient and sustainable medium as well as a highly effective tool in the marketing media mix.

Print media establishes a direct personal relationship with the reader: it literally places the brand and the product in the consumer's hands. Quality, reliability, prestige, creativity, emotion…all of these are attributes associated with paper.

With a central organization and working group in Brussels to define strategy and global content, PRINT POWER has also established national organizations for developing the campaign in each of the 11 participating European countries, including Spain.

Torraspapel, part of the Lecta Group, has been involved in the initiative from the start, taking an active role in its development and launch both at the European level and within the working group for Spain.

During 2011, PRINT POWER has carried out numerous actions in the Spanish market, including advertising and direct marketing campaigns, publishing a magazine, creating a Spanish version of the European website, and participating in key marketing and communications events.

For more information on the power of print media visit www.printpower.eu and the Sustainability section on this website.

In the first quarter of 2012, a new metallizer will be started up that will increase production capacity by approximately 70%.

Torraspapel, part of the Lecta Group, has announced the installation of a new high-vacuum metallizer in its Leitza mill (Spain), scheduled to be operational at the beginning of 2012.

The goal is to meet the needs of an expanding market, particularly the labels and packaging sector, and to be a segment leader in the metallization of paper.

This new investment strengthens Torraspapel's and the Lecta Group's commitment to diversifying its product range, increasing the production of high added value products, and extending its leadership to different market segments.

Torraspapel, a manufacturer of pulp, coated and uncoated paper, base paper and specialty papers such as metallized, carbonless, thermal, cast-coated and self-adhesive papers, has a total production capacity of more than 1.1 million tons. The company has invested heavily in its seven Spanish manufacturing sites, all of which have been equipped to specialize in specific product lines, with a high level of integration and technological know-how, resulting in better product knowledge, higher quality and excellent environmental positioning.

For more information, visit www.torraspapel.com.

SOURCE: Torraspapel