Cascades® Moka™ facial tissue, available for the commercial market, marks an extension to company’s growing line of sustainable, single-use paper products that eliminates chemical whitening and reduces 25 percent of environmental impact
North America’s fourth largest producer of towel and tissue paper, Cascades Tissue Group, has announced an extension of its Cascades Moka line with the launch of the first-ever, unbleached, 100 percent recycled, environmentally preferable facial tissue. This new beige-colored facial tissue unique to Cascades—one of the softest of its kind on the market—follows the award-winning, January 2012 launch of the Cascades Moka bathroom tissue, which created a new category of bathroom tissue that quickly sold through its initial inventory and is now a growing category for the company.
“Based on the success of the Cascades Moka bathroom tissue, we believe people will adopt this product unique to Cascades, if color is the only thing they’re giving up”
Just like its bathroom tissue predecessor, the new Cascades Moka facial tissue is made of a pulp mix composed of 100 percent recycled fiber, 80 percent of which is post-consumer material and—significantly—20 percent recovered corrugated boxes. Its production is also offset with 100 percent Green-e® certified renewable wind electricity and releases a minimum of 30 percent less greenhouse gas (CO2) than what is used in traditional white recycled tissues. Cascades Moka also holds certification with EcoLogo, Green Seal and theChlorine Free Products Association.
Ultimately, it offers commercial purchasers the highest hygienic qualities and softness while significantly reducing the environmental impact that’s commonly associated with manufacturing a single-use product. A detailed life cycle analysis of the pulp mix of the Cascades Moka undertaken by the company revealed a 25 percent reduction in overall environmental impact when compared to the pulp mix used in its traditional Cascades’ 100 percent recycled fiber facial tissue.
“Based on the success of the Cascades Moka bathroom tissue, we believe people will adopt this product unique to Cascades, if color is the only thing they’re giving up,” said Suzanne Blanchet, Cascades Tissue Group president and CEO.
Nearly 400,0001 tons of facial tissue are used annually in the U.S., of which 53 percent is made from virgin fiber sources2. Cascades estimates that if a complete swap was made to their environmentally preferable 100 percent recycled facial tissue, it would save 3.5 million trees annually.
Beige colored facial and bathroom tissues are trademarks of Cascades Canada ULC.