Urban Eriksson is to be the new CEO of Södra Interiör. He will be leaving his position as President of Södra Skog and Director of Forestry at Södra.
At the same time Håkan Svensson, current CEO of Södra Interiör, will be leaving his position and taking over as the new President of Södra Skog and Director of Forestry.

In other words, the two men will be swapping jobs with one another, remaining on the group executive team at Södra and reporting to Group President Leif Brodén.

"Fortunate circumstances mean that we are able to reposition ourselves with the best interests of everyone at heart. Both Urban and Håkan are men of outstanding calibre, and they have both expressed a great deal of interest in this reshuffle," says Leif Brodén.

Urban Eriksson has been Director of Forestry at Södra for four years. Prior to that, he was Vice President and Acting Group President at Sveaskog. Urban Eriksson is 52 years old and has a solid background in forestry. He is a certified forester and doctor of silviculture, and he also holds an MBA.

Urban was formerly Head of Research at Skogforsk, and he spent ten years in various positions at AssiDomän and, later, Sveaskog. Urban was also the CEO of Svenska Skogsplantor. He is married and has three children.

Håkan Svensson, 46, has been the CEO of Södra Interiör, formerly Gapro, since 2005. Immediately prior to this, he was the CEO of Bengtssons Maskin in Stockholm, a company forming part of the listed technology trading group Indutrade.

Håkan Svensson studied to become a civil engineer in chemical engineering at Lund University and holds an MBA from the School of Business, Economics and Law. He was a member of the sales team and Head of Sales at chemicals group Dow Corning until 2000, when he began working for Bengtssons Maskin. He is married and has two children.

The switchover will take place on 1 September 2011.