Marketing activation specialist Konica Minolta Marketing Services (KMMS), announces a new partnership with The Aaron Group of Companies. Effective immediately, the partnership will see the businesses combining their offering to deliver more streamlined and lucrative results for new and existing clients.
The partnership will provide both companies with an enhanced ability to produce marketing materials around the world, capitalizing on combined print industry acumen. The timeframes of print production projects will be significantly reduced through The Aaron Group’s direct access to paper mills and suppliers. Similarly, the cost of projects will fall as third-party roles are brought in-house.
Current clients of The Aaron Group will now have a breadth of additional services on offer to them through KMMS. As leaders in global marketing activation, KMMS will work with new and existing clients to offer a 360-degree service from multi-channel management and delivery through to customer insight, creative production and agency services.
Harris Atkins, KMMS CEO North America, said: “We are thrilled to bring The Aaron Group into the KMMS family. Our global reach and client base demands the best in print procurement, and this alliance adds to our ability to activate effective marketing across channels, at pace, with great efficiency.”
Gene Aaron, Chairman of The Aaron Group, said: “The Aaron Group looks forward to all of our business partners enjoying the many benefits of this new streamlined, technologically advanced and extremely diversified team. We are not just focusing on paper and packaging for today and tomorrow but are looking towards the future of both organizations in an ever-changing retail environment.”