Clearwater Paper Corporation has announced that the company will offer Forest Stewardship Council™ (FSC®) certified premium and ultra-premium bath tissue, and ultra-premium paper towel products to retail customers. The Rainforest Alliance's SmartWood Program performed all certification audits to ensure conformance to the FSC standards. The company shipped the first batch of these new FSC-certified ultra-premium tissue products in early June.
"We are delighted with Clearwater Paper's commitment to sustainability, which meets increasing consumer demand for tissue products from sustainable sources," said Tensie Whelan, president of the Rainforest Alliance. "Clearwater Paper has set an example through the certification of its own products; a forward thinking accomplishment that other innovative companies will follow."
In June 2010, Clearwater Paper began offering FSC-certified facial tissue to retail grocery private label customers. Since then, the company has applied the FSC logo and the Rainforest Alliance CertifiedTM seal to millions of customer facial cartons, and currently supplies the largest case volume of FSC-certified private label products to U.S. retail chains.
"We are excited to further expand our customers' choices - giving them more options to use quality tissue products from FSC-certified forests," said Gordon Jones, chairman, president and CEO of Clearwater Paper. "The addition of these high-quality tissue products reinforces our position as the leading U.S. tissue manufacturer to offer FSC certified tissue products for retail sales."
Retailers now have a unique opportunity to feature this globally recognized certification on their premium private label tissue products. Certification allows retailers the ability to display the FSC logo and the well-known Rainforest Alliance Certified frog seal on their premium tissue products signifying strong environmental awareness for manufacturers, retailers and consumers.
"The combination of certified premium and ultra-premium facial products since June of last year, coupled with increases planned this year, means that products certified by the Rainforest Alliance to FSC standards represent more than 50 percent of Clearwater Paper's total retail product case volume nationwide," stated Bob DeVleming, president of Clearwater Paper's consumer products division. "That amount of product, carrying both the FSC logo and the Rainforest Alliance Certified seal, offers both organizations significant exposure to the end consumer — a win-win situation for everyone involved."
FSC-certification indicates to consumers that the products they are purchasing come from responsible, well-managed forests where forest ecosystems are conserved and the rights of workers and their communities are protected.
"Clearwater Paper has paved new roads for FSC in the retail grocery private label arena," said Corey Brinkema, president of the Forest Stewardship Council-U.S. "Thanks to Clearwater Paper, we now have expanded impact and visibility in a market that is trending toward environmentally and socially responsible products."