Following months intensive work together BAM54, Böhler-Uddeholm Precision Strip launched a totally new concept for its coatings blade for paper manufacture at SPCI in Stockholm 17-19 May.
The focus on the new concept "The Line Concept" is totally new technique and the goals were set high. Fredrik Broström is sales manager for the products included in "The Line Concept". “We wanted to aim high because we know we have something that the competition cannot offer. BAM54 were given the assignment to create our total concept that was completely new. The combination of graphic design, colours and tonality in the message should not only be different from what Böhler-Uddeholm Precision Strip has previously done but even revolutionise the industry.
The concept should also include the naming of the products. Fredrik points out that the goal for the SPCI fair was to launch the news, create attention and meet the right customers. “We aimed to portray ourselves on our completely different level that matches our goals and products. Visitors to the fair should not doubt that we had something to say. When the basic concept was decided BAM54 also took responsibility for design and production of the stand at the fair, marketing material and invitations and brochures, datasheets and the concept film that would run on the stand during the three days. Uddeholm Strips CEO Joakim Sköld describes participation at SPCI: ”Our stand at SPCI was at success and completely in line with my personal taste”.
source: The Paper Province