Friday, 26 February 2010 08:27

NewPage Announces Enhancements To Its No. 4 Coated Paper Offering

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NewPage Corporation announced today a significant upgrade in the appearance of its No. 4 coated groundwood paper brands, Escanaba ® and Dependoweb ® , effective immediately. In addition, NewPage is reintroducing its Capri ® line of No. 4.5 coated groundwood papers to augment a comprehensive selection of papers designed for magazine, catalog and retail customers.

The Escanaba ® brand has always provided a premium printing surface when compared to other coated groundwood products. Now the brand offers a higher brightness and pleasing blue-white shade to match its unparalleled print performance.

"Escanaba ® is a highly regarded, premium coated paper for the magazine, catalog and commercial printing industries. This improvement further solidifies its reputation," said Lee Bendtsen, general manager, medium weight web products.

In addition to the Escanaba ® product improvements, Dependoweb ® also has been enhanced to maintain its position as a reliable and competitive No. 4 coated groundwood paper. With a brighter, cleaner white shade, Dependoweb ® reproduces images accurately for every type of end use application.

For those customers looking to differentiate their publications while maintaining their budgets, NewPage is pleased announce the return of the Capri ® brand of coated groundwood papers. Capri ® is an ideal choice for catalogers, magazine publishers and retailers because it provides a 76 brightness for great appearance, a choice of gloss or silk finishes and a wide range of basis weights.

"We have listened to our customers and their need for more choices in the coated groundwood category. Whether they are looking for a premium printing surface or a cost saving solution, NewPage has the right paper for their job," added Bendtsen.

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