In the 2013 edition of the popular Munken Agenda, Arctic Paper is aiming to uphold the value of a common language. On this theme, Arctic Paper continues to promote a common understanding as the single most important success factor when the paper producer, printer and designer work together to create new artwork.  

Last year, the ‘Fika with Art Workers’ web initiative attracted a great deal of attention and was part of Arctic Paper’s endeavour to spread knowledge of paper and processes to a broader target group. This year, the ‘Art Workshop - Munken Guide to Uncoated Paper’, a real heavyweight comprising well over a hundred pages, was launched to further this knowledge.

In the coming year, yet another important step will be taken. When the popular Munken Agenda diary is released shortly – for the fourth year in succession – language, knowledge and common understanding will be central. Arctic Paper will offer interesting curios for the connoisseur as well as humorous – and far too common – misconceptions regarding paper. 

Misconceptions pave the way for new knowledge 
“There are many people with a deep knowledge of paper and processes but the market is also awash with popular misconceptions,” states Annika Andréasson from Market Communication at Arctic Paper.

She continues: “When working on the Munken Agenda, we wanted to showcase some common misconceptions, how they have arisen and what would be the best way to address them. Above all, it feels meaningful to talk about the value of a common language.”

Extra dimension on the desk 
The Munken Design Range, with its wide range of grades, has taken the market by storm. And more and more paper lovers are choosing the Munken Agenda diary. Also this year, their desk will have an added dimension with exciting imagery, inspiration and anecdotes. 

In the centre, as usual, is Munken paper from Arctic Paper Munkedals. All six design paper grades are represented in the 2013 edition of the Munken Agenda. Completely in line with tradition, it is also held together with the unusual, yet beautiful and highly practical, French open thread binding, which allows the agenda to remain open at exactly the page you want.

The Munken Agenda 2013 is available from Munken Shop, www.arcticpaper.com/munkenshopfrom November 2012.

Welcome to a new, successful design year with the Munken Design Range!