The launch of Mondi’s 2013 Color Copy campaign showcases haute couture made from Color Copy and offers a chance to win trips to the world’s fashion capitals

International packaging and paper manufacturer Mondi launched its new haute couture Color Copy campaign with the slogan, “Only the original makes you look so good”. Color Copy has led the way as an original on the market since its launch in 1989 as the world’s first paper specially developed for digital colour laser systems and more recently as the first CO₂ neutral digital colour laser paper. Mondi’s new campaign features six haute couture designs made from Color Copy through a collaboration with design students from the University of Art and Design in Linz together with the Hetzendorf fashion school in Vienna, Austria.  From these six designs, two will be used in the Color Copy advertisements throughout 2013. The campaign kicks-off with an online game (www.colorcopy.com) that will run until 30 June 2013, which features all six designs and gives participants a chance to win one of 100 iTunes vouchers and one of three trips to the world’s fashion capitals: Milan, Paris and New York.

“Our new Color Copy campaign is about making a good impression with high-quality print outs, whether for an important office presentation, a photo book or marketing collateral. In short, when your printed material looks good, you look good,” explains Johannes Klumpp, Marketing and Sales Director for Mondi Uncoated Fine Paper, Europe and International.

The students selected various grammages from the entire Color Copy portfolio, experimenting with the potential offered by using different weights and textures. Over the last 21 years, the Color Copy portfolio has grown to include a broad range of shades and textures with Color Copy, Color Copy style, Color Copy coated glossy, Color Copy coated silk and Color Copy indigo, an HP 3-star certified paper for HP Indigo digital presses. Using Color Copy papers as the base material for their designs, the students explored the medium’s potential and versatility by washing, ironing and using papier mache, for example, to achieve their sartorial concepts. In the end, Mondi selected six final designs for a high-fashion photo shoot with renowned photographer Mark Glassner.

“Color Copy’s optimum smooth surface is key for delivering outstanding print quality. Furthermore, the even toner adhesion, brilliant colour reproduction and natural contrasts achieved make it an ideal medium for our haute couture marketing material,” Klumpp adds.

The Color Copy advertisements for 2013 feature designs by Miriam Kohlhofer and Moritz Gottschalk. All haute couture designs created for the campaign are featured in the online game (www.colorcopy.com) and the behind-the-scenes video showing the making of the campaign (www.youtube.com/TheGreenrange). 

Color Copy is part of Mondi’s eco-conscious Green Range and is CO₂ neutral, FSC^® certified, and bears the EU Ecolabel – a symbol for products and services deemed to have a lesser impact on the environment. More information about the Color Copy portfolio and the 2013 campaign is available at www.mondigroup.com/colorcopy.