Tuesday, 04 May 2010 17:29

Mondi Follow-up: Digital Specialist Forum Featured

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On April 15th, Mondi hosted key figures in Europe’s digital printing industry at the Digital Specialist Forum (DSF) in Vienna, Austria. Customer-representatives used this opportunity to enhance their knowledge of the rapidly burgeoning digital print market through a series of guest-speaker lectures and podium discussions.

During the intense day-long event, digital print and communications experts facilitated cross-industry discourse about the current and upcoming printing and paper trends, machine technology, print quality features, and marketing strategies.  Thomas Wimmer, Business Development Manager at Kodak stressed TransPromo as the future of customized communication using digital print technologies. According to Wimmer, transactional documents such as bills or personal statements are effective marketing media when tailored to the individual recipient instead of a generic customer base. With digital printing technology, the smaller print runs required for a more personalized approach are now viable and widely applied across industries as an innovative communications strategy.

Addressing the issues facing the paper market, InfoTrends consultant Jason Russell presented a refreshing perspective to the polarity frequently used to describe the trend toward electronic media. An expert in market research, digital imaging and document market trends, Russell identified the need for flexibility in selecting media for marketing and communications, which for most businesses means using a combination of print and electronic media. Moreover, Russell summed up his view on the future of communications media with the phrase “Paper means Premium,” suggesting that paper’s tactility will distinguish it as a premium product over electronic media for specialized communication.

A similar merging of technologies was favoured by Sebastian Jopen, founder of the Munich-based “intomedia”. Jopen specializes in Web-to-Print and Books-On-Demand digital print applications, the former reflecting the perfect union between print and electronic/internet media. In Jopen’s view Web-to-Print technology offers the customer a multiplicity of applications and endless possibilities for customized products and personalized documents. The trend toward personalization was similarly extolled by Thilo Reichert, founder of RheinMail/ORT, a German-based company that specializes in direct and individual communication with customers for customers.

“Digital print will continue to play a prominent role in customized communication,” says Johannes Klumpp, Marketing and Sales Director of Mondi Uncoated Fine Paper. “It is also important to realize that digital print is becoming the preferred medium to use together with online media. The technologies are very complimentary.”

In addition to digital print experts, internationally recognized marketing directors and marketing agency representatives led dynamic round table discussions about the future of communication and the merging of print and online media. Further details and a complete listing of the DSF speakers can be found at: www.mondigroup.com/digital-specialist-forum/vienna/

In response to the current industry trends Mondi continues to develop its product portfolios to meet the needs of a rapidly evolving digital print industry. A new Digital SRA3 Product Sample Folder is now available to showcase the high quality print results from Mondi’s Digital Printing Paper Portfolio.

The digital printing papers by Mondi can be used on all modern printing machines and come in the most important digital formats. They are tested and enhanced for toner and ink-jet, for sheet-and continuous feed and will – together with the printers’ skills – yield the benefits of digital printing: small print runs, print-on-demand and variable data applications to create highly customized print materials. Part of the Green Range product family, these papers are Forest Stewardship Council (FSC) certified, totally chlorine free, or 100% recycled.

Information about Mondi’s digital product portfolio and its environmental accreditations can be found at: www.mondigroup.com/digitalprinting

Mondi's Contact

Jolene Pozniak
Communications Manager
Uncoated Fine Paper – Europe & International

Mondi
Kelsenstraße 7, 1032 Vienna, Austria
Tel:          +43 1 790 13 5663
Fax:         +43 1 790 13 5715
Email:      This email address is being protected from spambots. You need JavaScript enabled to view it.
www.mondigroup.com

Read 5102 times Last modified on Tuesday, 04 May 2010 17:36