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Paperworld China, Asia’s leading trade fair dedicated to the stationery and office supplies industries, has confirmed the dates and venue for its 2019 edition as 15 – 17 November in Hall 1 of the National Exhibition and Convention Center (Shanghai). The fair will once again present fairgoers with trend setting stationery, office supplies, and hobby and craft products through its four renowned zones: ‘Tomorrow’s Office’, ‘Stationery and Hobby’, ‘Quality Suppliers’, and ‘Oriental Products’. In total, the fair is expected to welcome 500 exhibitors across 23,000 sqm of exhibition space.

Thanks to high demands from the country’s growing student population, China’s stationery industry is entering into a new growth period. China has the world’s largest student population[1]. According to the National Bureau of Statistics of China, the total number of students in China exceeded 240 million in 2017. With the number of students forecasted to rise to its peak between 2020 and 2030, the coming decade can be considered the golden decade for international stationery brands to penetrate the Chinese market.

2019 04 11 200050At the same time, the per capita GDP in China is also set to continue steadily increasing, from USD 4,411 per capita in 2010, it reached USD 8,523 in 2017. Based on the measurement standard of the World Bank, once a country’s GDP per capita reaches 8,000 USD and above, it is considered a high-income developing country. China’s rise in wealth, in tandem with its record numbers of school students, has the potential to lead to a drastic increase in demand for educational and stationery related products, with consumers increasing their consumption volume and demanding higher quality.

Paperworld China is an ideal gateway for industry players to step into the market and capture the growing number of business opportunities. Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd, is looking forward to the coming edition: “Paperworld China is the right platform for suppliers to connect with quality buyers and increase their brand exposure. As we step into the golden decade for the Chinese stationery industry, Paperworld China will continue to serve as a business and information exchange hub for the most up-to-date products and trends.”

The 2018 edition of the fair received highly positive feedback from exhibitors and visitors alike for its dedicated themed zones and product areas. In light of the positive response, the coming edition of the fair will once again be divided into the four zones of ‘Tomorrow’s Office’, ‘Stationery and Hobby’, ‘Quality Suppliers’, and ‘Oriental Products’. In addition, the Small yet Beautiful showcase, which serves as a mock retail store that includes a cafe area and an interactive art workshop, will return at the Stationery and Hobby zone. Visitors to the showcase will find adaptations of Zakka, a Japanese concept that describes a variety of consumer lifestyle goods, including products such as home office supplies and travel accessories.

The design area, which made its debut to promote originality and intellectual property protection in the industry, is set to return under the new name of ‘Design S’, providing an opportunity for original stationery brands to showcase their creatively designed products and enhance their brand image. Unique products showcased at the last edition came from well-established and emerging brands such as AIT, Card Lover, Douban, Ggem, Happihood, Honorscent, Orange Creation, Tsnow Stationery, Whitehole, and Xiaolin Creative.

Another avenue through which Paperworld China promotes original stationery designs is the ‘Best Stationery of China Awards’, which will return this year to discover inventive stationery from around the world. The award ceremony will be held on the first day of the fair.

To additionally enhance attendee experience at the fairground, various fringe events will take place during the fair to allow participants to catch up with the latest trends in the industry. Further information on fringe events and other aspects of the show will be revealed closer to the show dates.

For more information about the show, please visit www.paperworldchina.com

Other Paperworld brand shows include:

Paperworld Middle East / Playworld Middle East

18 – 20 March 2019, Dubai

Hong Kong International Stationery Fair

6 – 9 January 2020, Hong Kong

Paperworld

25 – 28 January 2020, Frankfurt am Main

Stationery & Write Show presented by Paperworld

21 – 23 February 2020, Mumbai

For more details about these fairs, please visit
www.global.paperworld.messefrankfurt.com

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Paperworld China, Asia’s leading trade fair dedicated to the stationery and office supplies industries, is opening its door from 22 November for the highly anticipated 2018 edition. The three-day fair will feature 442 exhibitors, with a strong international contingent coming from the 16 countries and regions of China, Finland, France, Germany, Hong Kong, Israel, Italy, Japan, Lithuania, Poland, South Korea, Sri Lanka, Switzerland, Taiwan, Turkey, and the United States.

2018 11 22 102505Held across 23,000 sqm of exhibition space in Hall 1 of the National Exhibition and Convention Center (Shanghai), the fair welcomes some of the industry’s leading companies to showcase their latest stationery and office supplies under the theme of “Stationery trends. Tomorrow’s office”. Key industry players taking part this year include AKASHIYA, Beifa, CASIO, Comix, EDU³, Fila, Guangbo, International Paper, Monami, Morning Glory, M&G, Pilot, Platinum, Schneider, Shanghai Marie, Simbalion, Ultrahard, Umajirushi, Uni, Zebra, ZIPIT, and many more.

Original designs and innovation to spearhead the future of the Chinese stationery industry

As is always the case at Paperworld China, visitors to the fairground will find a berth of stationery and office supply products in one place. Everything from original designs, time tested products and glimpses into future trends can be found at the fair at four distinct zones: Stationery and Hobby, Tomorrow’s Office, Quality Suppliers, and Oriental Products.

A snapshot of modern stationery retail can be found at the Small yet Beautiful showcase, which returns to the Stationery and Hobby zone with an upgraded structure and expanded scale. The showcase functions as a mock retail store that spans 250 sqm and includes a cafe area and an interactive art workshop. Adaptations of Zakka, a Japanese concept that describes a wide variety of consumer lifestyle goods, are also on display at the zone alongside Chinese stationery and products for home and office environments. The zone’s wide variety of items and unique methods of display truly reflect the new buying patterns of China’s modern consumer market.

Fairgoers will also find modern and forward thinking products at the Tomorrow’s Office zone. In cooperation with Sunon Group and Zhejiang Growin International Exhibition & Convention Co Ltd, a special showcase will be dedicated to demonstrating new and modern settings for office, lifestyle and learning which align with future technological changes such as the upcoming 2019 launch of a 5G network in China. Among many highlights at the zone are office electronic appliances and desktop devices from Cixi and Shenzhen.

On top of showcasing the latest trends, Paperworld China 2018 will also shine a light on originality and intellectual property protection. The Design area is a new spot that promotes original brands and producers of unique products to showcase their creations and enhance their brand image. The originality concept has been highlighted through all of Paperworld China's promotional channels, including WeChat and Weibo. The line-up of brands include AIT, Card Lover, Douban, Ggem, Happihood, Honorscent, Maru, Orange Creation, Sozen Design, Tom Horse, Tsnow Stationery, Whitehole, Xiaolin Creative and more. Having so many original stationery brands together at the fair is expected to help inject new energy into the Chinese stationery industry.

Another way through which the fair provides a platform for local brands to shine is through the ‘Best Stationery of China BSOC’ awards. The awards are organised to discover excellent stationery design work from China and around the world and are also intended to show appreciation towards the increasing standard of design in the local industry. The awards have received over 300 designs from around the globe, more than 200,000 votes and over 1,000,000 followers on WeChat and Weibo. The entries and the winning designs will be showcased during the fair.

Fringe programme to share trends and updated market information

In addition to the ‘Best Stationery of China BSOC’ awards, a series of seminars and interactive events will provide plenty of opportunities for learning and information exchange. 

Among many highlights is the ‘Sino-Japanese Book Stationery Industry Summit Forum’. The forum will be led by industry leaders from Japan and China and will address the merging of the book and stationery industries. Attendees will also learn about the evolving retail landscape through examples of Japanese stationery stores and new retail environments that function as open, cultural spaces.  

Another highlight is the ‘Hobby Town DIY Workshop’, where famous handicraft lecturers from China and Japan will teach and interact with handicraft lovers. The workshop will include classes about Japanese style ‘Hamanaka’ knitting, ‘Marusho’ paper cutting, freestyle DIY and much more.  

Meanwhile, the ‘Time Will Tell-Chenzao Book Club Shanghai Meeting’ will be held in cooperation with the renowned women’s brand and journal supplier ‘Chenzao’. The meeting will focus on how journals can be used to achieve personal goals and improve time management.

For more information about the show, please visit www.paperworldchina.com or email: This email address is being protected from spambots. You need JavaScript enabled to view it..

Other Paperworld brand shows include:

  • Hong Kong International Stationery Fair
    7 – 10 January 2019, Hong Kong
  • Stationery & Write Show presented by Paperworld
    9 – 12 January 2019, Mumbai
  • Paperworld
    26 – 29 January 2019, Frankfurt am Main
  • Paperworld Middle East / Playworld Middle East
    18 – 20 March 2019, Dubai

For more details about these fairs, please visit www.global.paperworld.messefrankfurt.com

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2017 10 20 072541

Exhibitors and vistors discovered valuable business prospects through themed zones and dedicated areas

Seminars and expert dialogue unveiled the development trends of stationery retail and cultural products

The latest edition of Paperworld China ended on a bright note this year, with 23,368 visitors (2016: 22,932) from around the world gathering at the Shanghai New International Expo Centre in China. The top 10 visiting countries and regions were Japan, the US, Hong Kong, Taiwan, Korea, India, Germany, France, Thailand and the UK. From 21 – 23 September, the fair hosted 548 exhibitors from 13 countries and regions and showcased the most comprehensive product portfolio ranging from office supplies, stationery, hobby and craft products, as well as cultural products with oriental features.

Commenting on the fair, Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (Shanghai) Co Ltd, said: “The 2017 fair has achieved unanimous praise from exhibitors and visitors for its business effectiveness and comprehensiveness. Our various themed zones and dedicated areas were especially popular throughout the three day fair, and draw significant amount of visitors. These special areas, including Small yet Beautiful, Oriental Sense, Creative Pavilion and the debuting Shanghai Journal Show, not only facilitate effective sourcing, but also reveal the latest trends of each sector.”

“Small yet Beautiful” exposed the changing trends of stationery retail industry

“Small yet Beautiful” was a mock retail shop and featured over 100 global leading brands such as 3M, Comix, Mind Wave, Pilot, Uni and more. The area showcased a whole range of products such as stationery, gift and lifestyle products. It aimed to present the most effective business model and product display that help stationery retailers to draw more customers. During the course of the fair, the area was consistently packed with visitors.

Japanese brand Mind Wave exhibited at Paperworld China for the first time. Mr Cheng Chun Xiao, Manager of Mind Wave (Official Agent in China) said: “The setup of Small yet Beautiful is ingenious and has been a big success. Many visitors saw our products from the showcase and visited our booth to further discuss cooperation opportunities with us.” Mind Wave manufactures and sells journals, stickers and other stationery products.

Mr Zhang Chao Yong is the purchasing manager from Da Qing Zhi Sheng Stationery Office Equipment Co Ltd. He also shared: “The visit to Small yet Beautiful was eye-opening. We are in the retailing business and it is important for us to evolve with the market trends. I learnt a lot from the showcase such as the most popular product design and display that I can apply in our business.”

Another special highlight of Paperworld China was the Hong Kong Graphic Arts Pavilion, which displayed innovate printing arts and products. Mr Graham Yung, Project Officer and Management Consultant at Hong Kong Productivity Council, said: “We would like to show to our target customers that Hong Kong printing arts are not only traditional printings, we incorporate innovative or eco-friendly elements to add value to the products. The show brought serious buyers to our pavilion exhibitors who are exactly looking for high-end print products and premiums. ”

The Shanghai Journal Show, a special area that converged a strong number of designers and outstanding designed products such as journals, stickers and tapes, also gained tremendous success this year. The event opened on the last day of the fair and draw numerous buyers, some of which queued up whole night to wait for its opening.

Mr Zhou Rong Tang visited the event to purchase stickers in floral and vintage patterns for his personal journals. He noted: “I found the products here very beautiful and crafty and I hope to see a larger scale next year. I think journals are becoming more popular in China and spreading across different generations. ”

Oriental Sense promoted cultural designed products

As an integral part of Paperworld China, this year’s Oriental Sense Zone converged nearly 70 renowned museums, emerging designers, design brands and quality manufacturers. Together, they displayed a whole range of products that combined with oriental elements or traditional craftsmanship, such as a notebook that highlighted the beauty of “Hanzi” (written Chinese characters), and a scarf that used traditional ink painting patterns, for example.

For the 2017 edition, in cooperation with the Nanjing Museum Administration, fair organisers launched a 2017-2018 cultural products development programme, and invited around 100 emerging designers to create their own cultural products inspired by Nanjing's famed "Porcelain Tower".

Ms He Xiang, Director of Culture development Department at the Nanjing Museum Administration, said: “The programme gathered so many talented designers and their creations are extraordinary. Over the last three years cooperating with Messe Frankfurt, I’ve witnessed that the product quality and the business results are improving, and we will continue this partnership.”

Ms Li Yue Ping, Purchasing Manager at Beijing Xinyilede Commercial and Trade Co Ltd, visited the zone to source gift products with original and cultural designs. She said: “I like the atmosphere of the zone and the diversified range of products integrated with strong oriental elements, such as pens, tea cups, scarfs. I believe these kind of products will become more and more popular in the market in the future.”

Apart from the dedicated zones and areas, the fair also welcomed pavilions from Chinese regions including Yiwu, Wenzhou, Qingyuan, Ningbo, Fujian and others. Together, they demonstrated the latest industry developments and trendy stationery products from their respective regions.

Mr Sumir Kumar, a representative from Smiththerm Pvt Ltd, an India based trading company, shared: “I am here to source innovative, good for value stationery that I can export to Canada, India and Mexico. I was truly impressed by the product quality and inventive design. I have visited around 20 companies and will consider placing orders with some of them. This is a great platform to meet with direct stationery manufacturers. I will definitely come back next year.”

Seminars and expert dialogue unveiled the development trends of stationery retail and cultural products

Running alongside with the fair were a series of fringe events, which provided a range of forward-thinking ideas for the industry. One of such event was the “2017 YinLing Brand China Stationery & Book Industry Forum”. Mr Jiang Zheting, Marketing Director of ODS Design, was one of the speakers at the forum. He noted: “Nowadays, a conventional bookstore or stationery shop needs to evolve and provide a whole offerings of stationery, books, cultural products and leisure activities. We are here to share our thoughts and successful business models with the audience. The forum was packed and we were satisfied with the outcome.”

Another worth mentioning forum was the “Seminar on Enhancing Design and Marketing for Chinese Museums’ Creative Products”. Discussing this event in particular, Mr Shiro Aoki, Senior Consultant and former Executive Director COO of Japan Institute of Design Promotion, commented: “The attending audience were all outstanding in their own field. It is a good platform to promote cooperation from different sectors and stimulate new ideas. This will help boost the development of the culture industry.”

Meanwhile, to provide opportunities for the industry to connect with new generations, the fair organisers also arranged a “TEDxKids” talk, which allowed adults and children to share their views and thoughts. Chen Bo Ting was seven years old and attended the talk with his parents. He said: “I like the event. It provided the chance for the children to get inspired by the speeches and about the nature of the topics covered.”

Paperworld China is jointly organised by Messe Frankfurt (Shanghai) Co Ltd, the China Chamber of Commerce for I/E of Light Industrial Products & Arts-Crafts, and Guangzhou Foreign Trade South China Exhibition Corp Ltd.

For more information about the show, please visit www.paperworldchina.com or email: This email address is being protected from spambots. You need JavaScript enabled to view it..

Other shows under the Paperworld brand include:

  • Hong Kong International Stationery Fair
    8 – 11 January 2018, Hong Kong
  • Paperworld
    27 – 30 January 2018, Frankfurt am Main
  • Paperworld Middle East / Playworld Middle East
    27 February – 1 March 2018, Dubai

For more details about these fairs, please visit www.global.paperworld.messefrankfurt.com

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keyvisual.968.113

Debut of Young Talent programme looks to nurture emerging designers

Prominent speakers to lead thought provoking industry seminar

Paperworld China, the leading trade fair for the stationery and office supplies industry in China, will take place from 21 – 23 September 2017 at the Shanghai New International Expo Centre. In addition to its strong display of trendy stationery products and successful retail business models, the fair will once again feature the Oriental Sense Zone, to help integrate traditional craftsmanship with contemporary Eastern design and elements.

In line with the strong market demands for Asian designs, along with the support of Art Exhibitions China, the Oriental Sense Zone has been an integral aspect of Paperworld China for three consecutive years. At the 2017 fair, the zone will feature 65% more exhibitors than the previous edition. Nearly 70 renowned museums, emerging designers, design brands and quality manufacturers will gather in the zone including the Nanjing Museum Administration, the Ningbo Museum and the Shenzhen Museum.

Discussing the Oriental Sense Zone, Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (Shanghai) Co Ltd commented: “Through this special zone, we not only strive to promote Eastern cultural design, but are also dedicated to advocate oriental culture and lifestyle. Thanks to the continued support from the industry, this zone has become one of the most comprehensive sourcing platforms for creative cultural products.”

Debut of Young Talent programme looks to nurture emerging designers

To promote the development of cultural and licensing products through cross-sector collaboration, the organisers have launched a variety of special programmes and concurrent events that bring decision makers from museums and high potential designers all into one place. One of the special programmes is Young Talent – a debut project at Paperworld China that aims to gather talented designers’ creativeness and offers tailor-made design solutions for museums.  

In cooperation with the Nanjing Museum Administration, this programme has successfully attracted over 30 emerging designers from Asia. Each of them have created their own cultural products inspired by Nanjing's famed "Porcelain Tower". A number of the outstanding designed products will be selected and placed on display during the course of Paperworld China 2017.

Ms Cheung added: “This programme can set an excellent example for the industry on how to develop cultural products through collaboration. We are also delighted that through this opportunity, we have been able to discover and help promote so many ingenious emerging designers across Asia.”

Prominent speakers to lead thought provoking industry seminar

Another highlight of the Oriental Sense Zone is the “Seminar on Enhancing Design and Marketing for Chinese Museums’ Creative Products”. This seminar features a strong line-up of industry leading experts who together, will share the stories behind their successful product designs and effective business models for museums. Some of the topics and their corresponding speakers include:

  • Mr Shiro Aoki, Senior Consultant and former Executive Director COO of the Japan Institute of Design Promotion: How integrating traditional culture and contemporary design helps improve the quality of life
     
  • Ms Akie Kawagoe, Professor, Bunkyo Gakuin University: Sharing cultural product developments from the Tokyo Metropolitan Art Museum
     
  • Ms Helen Chang, Deputy General Manager, Tittot: Cultural product development through cross-sector collaboration
     
  • Mr Jun Wang, Chief, Art Exhibitions China: The current situation and future development of China’s creative and culture industry
     
  • Ms Ning Hu, Deputy Curator, Nanjing Museum Administration: The introduction of the “2017 – 2018 Nanjing Museum Administration cultural products development plan”

In addition to Oriental Sense Zone, Paperworld China 2017 will also feature “Small yet Beautiful” – a special showcase to demonstrate the most effective business model for maximising stationery retailers’ business performance. The three day show is expected to welcome over 500 exhibitors from 10 countries and regions.

Paperworld China is jointly organised by Messe Frankfurt (Shanghai) Co Ltd, the China Chamber of Commerce for I/E of Light Industrial Products & Arts-Crafts and Guangzhou Foreign Trade South China Exhibition Corp Ltd.

For more information about the show, visit www.paperworldchina.com or email This email address is being protected from spambots. You need JavaScript enabled to view it.. Other shows under the Paperworld brand include:

  • Hong Kong International Stationery Fair
    8 – 11 January 2018, Hong Kong
  • Paperworld
    27 – 30 January 2018, Frankfurt am Main
  • Paperworld Middle East
    27 February – 1 March 2018, Dubai

For more details about these fairs, please visit www.global.paperworld.messefrankfurt.com

Published in Asian News

Oriental Culture Zone and Creative Pavilion added value to buyers’ visit

Paperworld China concluded successfully on 22 September 2016 at Shanghai New International Expo Centre. The show reflected the changing trend of the country’s stationery retail industry, offering new insights on retail concepts to buyers. The show is a leading international trade fair for the stationery industry that welcomed 510 exhibitors from 12 countries and regions (476 exhibitors in 2015) under one roof. Many of the exhibitors were promoting stationery giftware and trendy product displays as an innovative concept, which is believed to be the development direction for the industry.

2016 10 26 072554In recent years, consumers are pursuing stylish and excellent product quality instead of function alone. Despite higher cost, luxury items are gaining popularity in China. Mr Eric Cui, representative of Deplus Design agreed this view. He added: “Consumers have lower sensitivity to retail price since retail shops have been transformed to a stylish appearance. Products that combine function and fancy style with reasonable retail price are very popular.” Deplus Design is an agent of branded stationery products from France, Germany, Japan, Korea and the UK. Exhibiting at Paperworld China for the sixth time, the highlight for this year was a famous Korean brand, Morning Glory, which offered all kinds of stationery gadgets in quality design.

Commenting on the show, Mr Cui said it is a reputable show with exhibiting results being more satisfying year after year. “Many visitors are interested in our products, they are the representatives of book shops, malls, agents and individual art studios. We are expecting to meet retailers, especially those stationery manias. I met many matching customers, around 30 to 50 have great potential to cooperate. We were busy at our booth all the time,” said Mr Cui.

Ms Zu Zhimeng is a Sales Representative from Huoxing Tudou Cultural Shop in Jiangyin City, Jiangsu Province. She described the stationery market as ever-changing, this is the reason that she wants to source for trendy and stylish products at Paperworld China. “I am here to understand more about trends. And to stay ahead of the industry, I am also looking for luxury stationery items that are not yet available in the market. My customers are very interested in imported stationery, and are willing to pay more for that. I enjoy visiting exhibitions in comparison to sourcing online, as it allows me to experience the product,” said Ms Zu.

An arts teacher from Germany, Mr Michael Gesche is now teaching in Shanghai and was looking for artist items for his classes, he also enjoys experiencing various products at Creative Pavilion in Paperworld China. “I have found some useful paint and materials for my teaching. It is a good idea that the suppliers allowed me to try using the materials here,” Mr Gesche said.

Australian visitor, Mr Mark Gartner, emphasised the product quality. The Managing Director for Lectronic Trading Pty Ltd was looking for general stationery products for his trading company at Paperworld China. “I came across some new and innovative products, such as an electronic blackboard and solid highlighter, the quality of both products are up-to-standard. I will follow up with a few Chinese suppliers after the show,” said Mr Gartner.

The debut showcase, “Small yet Beautiful”, was welcomed by both exhibitors and visitors. This showcase displayed products from close to 50 popular brands such as 3M, MAX, Pilot, Schneider and Zebra in a mock retail shop, the area was consistently packed with visitors during the show. Sakura was one of the displaying brands in “Small yet Beautiful”. Mr Sun Chao, Sales Manager for Shanghai Sakura International Trading Co Ltd, was satisfied with the participation. “This special area is a good attempt that offers suppliers and visitors with inspiration and new ideas. It allows us to demonstrate how to present our pigment product, in a professional way,” said Mr Sun. Sakura is a prominent Japanese brand specialising in stationery and paint.

Chinese trader, Mr Wu Feng, Representative for Domi Professional For Gel Ink Pen enjoyed visiting “Small Yet Beautiful”. “I think it is a good idea to have this display area, the area was packed with people looking for new products,” said Mr Wu, who is a regular visitor at Paperworld China to meet existing suppliers and learn about new developments in the industry. This year, Mr Wu looked for DIY products. He also praised Paperworld China as a high-level industry event in China, as many well-known brands can be found there.

The three-day event attracted 22,932 visitors from 91 countries and regions, a two percent increase from last year. Worldwide visitors were attracted to Paperworld China and the top five visiting countries and regions were Japan, India, Taiwan, Korea and Hong Kong.

Oriental Culture Zone and Creative Pavilion added value to buyers’ visit


Oriental Culture Zone incorporated the Asian Designers Alliance at this year’s Paperworld China. Pinyin Creative Inc was the leading company in the alliance. Ms Judy Lo, its Creative Director, agreed the show connects the company with potential customers such as hotels and museums. “The results of attending Paperworld China are good, we are able to see the opportunities in China and the market development. Representatives from dealers, tea houses and inns came and enquired about our services and we have identified some potential customers,” said Ms Lo. She wishes the zone can be expanded in the future, in order to enhance cultural development.

Echoing the continued development of oriental culture, a forum on “Defining and popularisation of museums and cultural driven brands” was conducted. The former Chief Director for eslite Foundation for Culture and Arts, Mr Steve Tseng, was one of the speakers. Mr Tseng visited the show and was happy to see high-quality brands in the Oriental Culture Zone. “Both the forum and the zone enhanced information exchange on art and market updates. Sharing the development of eslite with the audiences, I think the experience and concept can inspire them to better develop their own companies,” said Mr Tseng.

The Creative Pavilion was not only an area for trade, it was also a platform for talented handcrafters to demonstrate their creativity. A series of seminars with showcase of masterpieces was arranged on the same floor to enhance atmosphere of the handcraft industry. Ms Wang Yuming, President of the United Pressed Flower Art Society from Taiwan, was glad to introduce the association and the unique skill in one of the seminars inside Creative Galleria. “Some of the audience came over to further discuss specific pressing techniques, so I think the seminar has been a success!” said Ms Wang.

Ms Wang’s talk attracted Ms Wu Qianqian to visit Paperworld China. “I am a member of the United Pressed Flower Art Society. I decided to attend the seminar once I knew the president would be hosting the talk. It has been very informative,” said Ms Wu. She is a pressed flower amateur and was excited to talk to Ms Wang after the seminar to advance her flower pressing work.

The next edition of Paperworld China will be held from 21 – 23 September 2017. The show is jointly organised by Messe Frankfurt (Shanghai) Co Ltd, the China Chamber of Commerce for I/E of Light Industrial Products & Arts-Crafts and Guangzhou Foreign Trade South China Exhibition Corp Ltd.

For more information about the show, please visit www.paperworldchina.com or email: This email address is being protected from spambots. You need JavaScript enabled to view it..

Background information on Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €648 million in sales and employing 2,244 people. The Messe Frankfurt Group has a global network of 30 subsidiaries and 55 international Sales Partners, allowing it to serve its customers on location in 175 countries. Messe Frankfurt events take place at approx. 50 locations around the globe. In 2015, Messe Frankfurt organised a total of 133 trade fairs, of which more than half took place outside Germany.
Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to 10 exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com

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Thursday, 22 September 2016 07:45

Paperworld China offers retail enhancement ideas

Hands-on experience opportunities at Creative Pavilion
 
Oriental Culture Zone welcomes exhibiting regional museums

2016 09 22 074439In recent years, consumer behaviour and shopping preference are changing rapidly in China, retailers need to react promptly in order to catch up with the trend. This applies to product variety, as well as store design and style. Many retailers in China are trying to transform their store image from a conventional to sophisticated style.
 
Paperworld China 2016 will present a showcase, “Small yet Beautiful”, a model for stationery retailers. This area aims to help retailers enhance their display thus boosting business results. Local consultant and industry’s key opinion leader, Mr Mark Yang and store designer, Mr Ding Guoji of ODS Brand Design will be there to answer queries and provide solutions that retailers encounter in daily operation during the three-day show running from 20 – 22 September at Shanghai New International Expo Centre. More than 40 best-selling stationery brands in China will be on display in ”Small yet Beautiful”, such as 3M, Deli, edu3, LYRA, MAX, Pilot, Schneider, STU, Stabilo, Trodat, UHOO and Zebra.
 
Hands-on experience opportunities at Creative Pavilion
 
Creative Pavilion is a highlight at Paperworld China for the hobby & craft industry. The pavilion presents tools and materials that turn creativity into reality, and to ignite passion for handcrafts. Cooperating for the first time with PACC, Public Art Coordination Center from Shanghai, various exhibitors are offering hands-on experience at their booths. Visitors can enjoy patchwork, paper cutting, embroidery, stamp carving, pottery, felt wool products and more.
 
Inside the Creative Pavilion is Creative Galleria, a dedicated display area for excellent handmade products. Seminars will also be conducted by experts. Prominent speakers include Mr Takada Kayobi from Japan, who will talk about the certificated qualification on Japan and China, Ms Wang Yuming from Taiwan who is going to present on flower pressing, Mr Zhao Zilong from China will talk about origami, as well as Ms Fang Peiling from Taiwan who will present on creating clay art.
 
Oriental Culture Zone welcomes exhibiting regional museums
 
The special zone which focuses on designs with oriental culture features, Oriental Culture Zone, receives huge support from Art Exhibitions China to gather a group of regional museums to this year’s Paperworld China. The Palace Museum (Forbidden City), Shanghai Museum, Shanxi Provincial Museum Association and Qiuci Cultural Museum are among the participating museums to showcase their collectibles and licensing products.
 
Relevant fringe programme events complement the zone. The forum on “Defining and popularisation of museums and cultural driven brands” is the must-attend event. High-calibre speakers are Dr Arnaud Dubois, Project Manager for Musee des Arts et Metiers, Mr Steve Tseng, Former Chief Director of eslite Foundation for Culture and Arts, Ms Hu Xuwen, General Manager for Shanghai Museum as well as Ms Helen Lin, Senior Manager for Newell Brands.
 
In its 12th edition, Paperworld China welcomes over 420 exhibitors from China, France, Germany, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Taiwan, Thailand and Turkey. For easy sourcing, there will be a pavilion grouped by Taiwanese exhibitors, a destined area for Asian Designers’ Alliance and regional pavilions from Ningbo, Ninghai, Xiamen, Yiwu and Zhejiang. The show is jointly organised by Messe Frankfurt (Shanghai) Co Ltd, the China Chamber of Commerce for I/E of Light Industrial Products & Arts-Crafts and Guangzhou Foreign Trade South China Exhibition Corp Ltd.
 
For more information about the show, please visit www.paperworldchina.com or email: This email address is being protected from spambots. You need JavaScript enabled to view it..
 
Other shows under the Paperworld brand include:
 

  • Hong Kong International Stationery Fair
    9 – 12 January 2017, Hong Kong
  • Paperworld
    28 – 31 January 2017, Frankfurt am Main
  • Paperworld Middle East & Playworld Middle East
    14 – 16 March 2017, Dubai

For more details about these fairs, please visit
www.global.paperworld.messefrankfurt.com

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Creative Pavilion inspires creativity

2016 08 19 074627Running from 20 – 22 September, Paperworld China 2016 will gather famous brands to display and launch new products. The fair will showcase a wide range of products including stationery, office supplies, school & artist items and gifts. Prominent brands such as Dokumental, Online, Pilot, Senator and Zebra for writing instruments, Lyra, Nicker, Pebeo, Simbalion and Superstrong for artist supplies, as well as Easymate and Foldermate for organisation aids will attend Paperworld China. Among the exhibitors, visitors can also find iBeacard, IBM, Robotcheers and TPPS for office supplies, as well as Handscript, Kiky, Languo, Paperblanks and Uzhi for paper products and school products.
 
IBM, the world renowned brand for computer related hardware, is launching its toner cartridges in the Chinese market for the first time and using the fair to do so. At Paperworld China 2016, the company is expecting to meet business partners to launch its toner cartridges for HP laser printers in China. This imported product meets EU eco standards, and can offer high quality printing.
 
Robotcheers will also use Paperworld China as a platform to introduce their commercial-use robot, which is able to communicate with humans and can move around independently. The company is targeting to become an important intelligent robot developer, and is expecting its product to be widely used as a receptionist in commercial buildings, shopping malls, exhibitions, hotels as well as restaurants.
 
Creative Pavilion inspires creativity
 
Creative Pavilion is one of the special zones in Paperworld China 2016. The zone is dedicated to hobby and handicraft materials and tools. Targeting buyers from dealers, department stores, retailers and bookshops, important brands such as Brother, Hirakata, Kidstoyo and Rosie’s Studio will present creative ideas at the fair in this pavilion.
 
Pébéo, a French paint brand that has high standards on product safety and quality, is returning to the Creative Pavilion this year. At Paperworld China 2016, Pébéo will present the company’s new series “Mixedmedia”. This new drawing concept encourages artists to use two or more diverse painting materials and media to create an art piece. Tools and techniques for “Mixedmedia” will be introduced at the show.
 
Seminars are also arranged for hobby & crafts related topics such as soft clay and knitting. Among the speakers are Ms City, who will offer a seminar on ball-jointed doll, as well as Ms Yu-ming Wang presenting on pressed flower on behalf of the United Pressed Flower Art Society, Taiwan.
 
The 12th edition of Paperworld China will be held at the Shanghai New International Expo Centre. It is expected to welcome around 400 exhibitors and brands from 12 countries and regions. The show is jointly organised by Messe Frankfurt (Shanghai) Co Ltd, the China Chamber of Commerce for I/E of Light Industrial Products & Arts-Crafts and Guangzhou Foreign Trade South China Exhibition Corp Ltd.
 
For more information about the show, please visit www.paperworldchina.com or email: This email address is being protected from spambots. You need JavaScript enabled to view it..
 
Other shows under the Paperworld brand include:

  • Hong Kong International Stationery Fair 9 – 12 January 2017, Hong Kong
  • Paperworld28 – 31 January 2017, Frankfurt am Main
  • Paperworld Middle East & Playworld Middle East
    14 – 16 March 2017, Dubai

For more details about these fairs, please visit
www.global.paperworld.messefrankfurt.com
 
Background information on Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €648 million in sales and employing 2,244 people. The Messe Frankfurt Group has a global network of 30 subsidiaries and 55 international Sales Partners, allowing it to serve its customers on location in 175 countries. Messe Frankfurt events take place at approx. 50 locations around the globe. In 2015, Messe Frankfurt organised a total of 133 trade fairs, of which more than half took place outside Germany.
Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to 10 exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com

Published in Exhibitions

paperworld chinaTop-notch stationery and gift items with Chinese attributes, as well as the most popular hobby & craft techniques and live demonstrations, will be staged at Paperworld China, held from 15 – 17 October 2015 at the Shanghai New International Expo Centre, Hall N1 – N2.

  • Oriental Culture zone features unique products from Anna Chennault Foundation
  • Creative Pavilion responds to the hobby & craft craze
  • Esteemed lawyers share insights into intellectual property rights

Aside from a selection of high-quality traditional arts, fine crafts, calligraphy and painting showcased by a number of exhibitors, the Oriental Culture zone will collaborate with the Anna Chennault Foundation, which is committed to protecting intangible cultural heritage and advocating national culture. The foundation’s exclusive collection of stationery, desktop products and gift items characterised by a blend of modernity and Chinese tradition, will allow visitors to enjoy a prestigious sourcing experience as well as forge a commercial channel for the cultural industry.
 
The return of Oriental Culture zone maintains the momentum from the presentation, held in July in Suzhou, which was supported by hundreds of culture and arts professionals and related companies. The promotional efforts will expand to Northern and Southern China as well as Taiwan to draw more exhibitors from different provinces who will bring their local uniqueness to the show.

Stationery combining traditional oriental features and contemporary design has experienced growing popularity in recent years, particularly among middle range to high-end domestic and overseas consumer groups. It is regarded as a representation of individuality and personal taste and is often used as a corporate gift.
 
Creative Pavilion responds to the hobby & craft craze
 
Paperworld China envisions enormous potential for providing hobby & craft professionals a quality avenue for information exchange, network and trading. For this purpose, the hobby & crafts element was added to the show’s portfolio in 2013 and continues to receive overwhelmingly positive feedback from the exhibitors. In 2015, Paperworld China and the DIY Industry Promotion Council of Shanghai Creative Industry Association have joined forces again to launch the Creative Pavilion, which is expected to house more exhibitors and a larger exhibition space.
 
Hobby & craft has become a pop culture phenomenon in the Chinese consumer market, fuelling the rapid development of China's creative industry. In particular, the post-80s and 90s generation consumer groups pursue unique experience and original innovation, which propel the huge demand for hobby & craft products. To date, there are more than 1,000 websites in China dedicated to hobby & craft enthusiasts, which have almost 400 million members. Just in Taobao alone, the e-commerce giant in China, there are 130,350 individual shops solely for hobby & craft products, materials, tools and related items.
 
Esteemed lawyers share insights into intellectual property rights

Intellectual property rights play a growing significant role in international trade and it is particularly essential for China as it is one of the world’s top five largest patent application countries. While upgrading original design and innovation capability, Chinese enterprises must strengthen their intellectual property rights consciousness to protect their rights and interests when launching new products in overseas markets.  
In response to the pressing issue, one of the show’s fringe events will be hosted by eminent intellectual property lawyers who will closely examine intellectual property rights and related issues, which are often encountered by Chinese enterprises. The seminar will encompass an introduction to intellectual property rights, case studies as well as the latest trends and overseas promotion channels.

Paperworld China is organised by Messe Frankfurt (Shanghai) Co Ltd, the China Chamber of Commerce for I/E of Light Industrial Products & Arts-Crafts and Guangzhou Foreign Trade South China Exhibition Corp Ltd.
 
For more information about the show, please visit www.paperworldchina.com or email: a href="malto:This email address is being protected from spambots. You need JavaScript enabled to view it." title="blocked::mailto:This email address is being protected from spambots. You need JavaScript enabled to view it..
 
Other shows under the Paperworld brand include:

  • Hong Kong International Stationery Fair
    11 – 14 January 2016, Hong Kong
  • Paperworld
    30 January – 2 February 2016, Frankfurt
  • Paperworld Middle East & Playworld Middle East
    1 – 3 March 2016, Dubai​

For more details about these fairs, please visit
www.global.paperworld.messefrankfurt.com
 
Background information on Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €554 million in sales and employing 2,130 people. The Messe Frankfurt Group has a global network of 29 subsidiaries and 57 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 30 locations around the globe. In 2014, Messe Frankfurt organised a total of 121 trade fairs, of which more than half took place outside Germany. Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at www.messefrankfurt.com.

Published in Exhibitions
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