Global Tissue Group Inc. (GTG), a leading private label paper manufacturer, has officially signed a licensing agreement with the U.S. Army brand. The U.S. Army brand will allow GTG's customers to honor their troops and veterans by offering a variety of products for the home.
"Our alliance with the U.S. Army was just what we were looking for all along," CMO Philip Shaoul exclaimed. "The brand fits perfectly with the durable and lasting qualities of our products and also stands for the 'there when you need it to be' quality found both in our products and in our troops."
GTG's line of U.S. Army branded products including paper towels, paper napkins and facial tissue that will be distributed to drug stores, grocery stores, club stores and discount retailers nationwide. Additionally, special to the partnership is the patriotism the program offers. "What we're really excited about is that the sales of this product will benefit the MWR (Morale, Welfare and Recreation) program for all soldiers, veterans and their families. It's good to give back to a worthy program."
Expect to see a new line of U.S. Army branded products around late May 2013 to honor Memorial Day and throughout the rest of the year to commemorate all patriotic holidays.