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James Cropper’s Richard Burnett explains why expert blending of upcycled and virgin fibre is the key to connecting the three cornerstones of modern papermaking.

The feverish focus on sustainability in the paper and packaging world is no secret. Neither is it exclusive to this industry. But as we all work on ways to leave little to no trace on the planet, over our shoulder, the need for performance and beautiful design is still very much present. There is no compromising on aesthetics and functionality while we work on circularity. If anything, demand for premium papers which deliver functionality for the converter or printer, and brand experience to the end user is only growing.

How do we deliver on the three cornerstones of modern papermaking…performance, appeal and circularity? It begins and ends with fibre.

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With increasing legislative and consumer pressure on brands to do more for the environment when it comes to paper and packaging; giving waste fibre a second life is a great story to tell. However, we know through our own research and leading industry data that if you consider the carbon footprint, energy usage and water usage environmental indicators, there is no clear advantage or disadvantage to using wastepaper fibre feedstock over virgin wood.[1]

In fact, the majority of the impact for both recycled and virgin paper is attributable to the combustion of fuels for pulp and paper production. However, assuming best in class technology is used, the impacts from virgin and recycled paper are broadly similar.

But what if the reclaimed fibre comes from difficult to recycle, high-volume waste streams which would otherwise end up in landfill or incineration. This was the fate of 2.5 billion single use coffee cups every year until 2013, when James Cropper pioneered the world’s first technology to extract the good quality paper fibre used in coffee cups, and upcycle it into beautiful, premium paper. This is a rich, UK based fibre source, and the responsible thing is it to give it a second, third and fourth life; something our CupCyclingTM facility can do.

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The upside is not only environmental. This is a powerful story for brands to tell their consumers. The concept of circular design is ever present in the consumer mindset; but being able to say that your packaging was once a coffee cup takes it from the conceptual to the tangible. In turn, it garners brand loyalty.

Paper is sustainable by design. With the product cycle for paper encompassing renewable resources and recycling after use, paper truly embraces the principles of the circular economy.  However, it’s also worth noting that a paper cycle based on waste fibre alone is not a viable option, as the fibres degrade in the recycling process and become unusable in papermaking after multiple uses. Fresh fibre from responsible sources is a key element of a healthy eco system, and a balanced stream of fresh and waste fibre is always required to keep the paper cycle working. 

So while the right thing to do is to reclaim waste fibre, virgin fibre is also essential. Perhaps the solution is in variety and fibre blending? And the stats stack up.  A recent independent Life Cycle Analysis report on our Rydal Collection showed the environmental impact of each of the fibre options available in the range. These include 100% post-consumer waste recycled, 40% post-consumer waste (PCW) recycled and 100% fresh fibre from responsible forestry sources (FSC).

What became apparent was that the 40% recycled quality demonstrated more of a balance across the key measures;   

  • 100% PCW option showed least impact in terms of primary energy demand
  • The 100% virgin option showed least impact on freshwater consumption
  • There was no significant difference between the options on carbon footprint

The blended fresh and upcycled quality offers the best balance from an environmental perspective.

But what about appearance? What about the look and feel; the experience of paper which is also crucial to the consumer brand experience? Many believe that aesthetics and performance are best delivered through fresh fibre, since the paper fibres are cleaner and more consistent in quality; they have an affinity to colour and impart attributes such as stiffness and strength. Does the inclusion of reclaimed fibre sacrifice too much?

For us, there can be no compromise. With 175 years of premium papermaking knowledge behind us, we know that expertise in fibre selection and colour application, alongside a bespoke approach to each product, allow us to create paper products which give valuable waste streams a second life while maximising performance and aesthetics.

The fibre mix must be totally aligned to the end use, to ensure the paper quality performs well in subsequent print and conversion processes. For example, choosing only the very highest quality recycled fibre streams (such as CupCycling fibre) minimises issues with cleanliness to the point where we can confidently say that our reclaimed fibre is not just recycled, but upcycled. It is then blended to create something even more beautiful and premium than before.

It is true that some strength properties can be affected with the use of reclaimed fibre; however with 40% inclusion of some carefully selected pre and post-consumer, high strength fibre streams, we have seen excellent performance; further evidence that a blend is best. A great case study for this is our work with Burberry, which uses includes 40% CupCycling fibre for their packaging and retail shopping bags. Not only has this partnership seen 58 million coffee cups upcycled, but the end product is luxurious and robust.

Fibre selection, whether virgin or recycled is crucial in creating premium products which is why James Cropper develops and invests in world-leading technology to develop our own local source of very high quality pre and post-consumer upcycled fibre streams.

With all the evidence which we have to hand, it’s refreshing to conclude, that aesthetics and performance need not be sacrificed at the altar of circularity. It’s just in the blend.

[1] DEFRA - LCA of Paper Supply Systems

Published in European News

James Cropper has announced a three-year headline sponsorship of The Wainwright Prize, a prestigious nature writing prize, named after much-loved writer Alfred Wainwright, a Kendal local famous for his Pictorial Guides to the Lakeland Fells.

Having made fine papers for publishing, premium print, art and luxury packaging since 1845 in the very town where Alfred Wainwright lived and worked, the partnership underpins the shared history and purpose of the two organisations.   

In 2005, James Cropper produced a custom-made paper, matching the paper from the first editions, for the 50th Anniversary Wainwright pictorial guides that were once again printed in Kendal. 

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Publishers Frances Lincoln, in association with the National Trust, launched The Wainwright Prize for UK Nature and Travel Writing in November 2013. The prize aims to reward outstanding literary titles inspired by the general outdoors, UK nature, travel and conservation. 

Previous winners include The Seabird’s Cry by Adam Nicholson; Underland by Robert Macfarlane and Diary of A Young Naturalist by Dara McAnulty.  

For the second year, the prize includes an additional category for books on global conservation and climate change. In the midst of a pandemic, coupled with the ongoing climate crisis, the prize feels timelier than ever before, as recognition of the restorative role that nature plays, and the urgency with which it needs to be protected grows.  

Being located amongst the Lake District fells, stewardship of the natural environment is integral to the James Cropper business, and it is that mutual respect and celebration of nature and conservation that sit at the heart of the business’ sponsorship of the Wainwright Prize. 

As specialists in upcycling fibre, James Cropper created the world’s first recycling process dedicated to upcycling take-away cups. By harnessing the valuable natural fibres in the billions of coffee cups which are thrown away every year in the UK, the CupCycling® facility has closed the loop for what was once an enormous waste stream, giving it new life.  

Mark Cropper, James Cropper Plc, Chairman said: “Throughout society, people are increasingly rediscovering a love of books and spending more time connecting with nature and green spaces. We are delighted to support the authors involved in this year’s Wainwright  

Prize who are telling their story with paper; writing such wonderful books, and inspiring book lovers of all generations, to connect with the natural world and share an intrinsic attitude towards global conservation.” 

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The shortlisted authors will be announced on the 4th August with the longlist including authors such as David Attenborough, Helen Macdonald, James Rebanks and Dieter Helm.  

This year’s Nature Writing judging panel is chaired by TV presenter Julia Bradbury, and her fellow judges are: Geoff Duffield, Wildlife Trust volunteer and former publisher; Jessica J Lee, Editor WillowHerb Review; Mark Funnell, Communications and Campaigns Director, National Trust; Patrick Neale, Bookseller Jaffe & Neale and Andrew Willan, Wealden Festival Director. They are joined this year by TV presenter and author; Ray Mears. 

The Chair of Judges for the new Global Conservation Prize is BBC Countryfile presenter, Charlotte Smith. She is joined by Adrian Phillips, Environmental Professional; Dr. Craig Bennett, CEO UK Wildlife Trust; Rachel Woolliscroft, sustainability expert; Anita Longely, Chair, Institute of Corporate Responsibility and Sustainability and Nigel Roby, Community Energy Enthusiast and Strategic Advisor. 

Jane King, Step-Daughter of Alfred Wainwright said: “I am thrilled that James Cropper is sponsoring the Wainwright literary prizes this year. Growing up near the paper mill, I have always known the company, and their local knowledge and reputation for sustainability make them an ideal sponsor. I’m sure that Wainwright himself and my mother would have been delighted with the partnership.” 

This is the eighth year of this special prize, and the restorative effects of natural capital are reflected keenly in this year’s entries. The Wainwright Prize is about celebrating the wonder and awe of green spaces and natures creatures through the prism of our authors lives. 

About James Cropper: 

James Cropper is a prestige paper innovator based in the English Lake District, supplying distinct, custom-made paper products and packaging to many of the world’s leading luxury brands, designers, printers and publishers.    

Throughout 176 years of high-quality paper production, the business has been carefully stewarded and nurtured by six generations of the Cropper family and is renowned globally for individual expertise in colour and fibre innovation, including the award-winning CupCycling® process – taking used coffee cups and giving them a second life as beautiful papers.        

About the prize: 

Publishers Frances Lincoln, in association with the National Trust, launched The Wainwright Prize for UK Nature and Travel Writing in November 2013. The Prize aims to reward outstanding literary titles inspired by the general outdoors, UK nature, travel and conservation. Further details can be found at wainwrightprize.com   

Previous winners: Nature Prize 

  • 2014 - The Green Road into Trees: A Walk Through England by Hugh Thomson   
  • 2015 – Meadowland: The Private Life of an English Field by John Lewis-Stempel   
  • 2016 – The Outrun by Amy Liptrot   
  • 2017 - Where Poppies Blow: The British Soldier, Nature, The Great War by John Lewis-Stempel  
  • 2018- The Seabird’s Cry by Adam Nicholson   
  • 2019 – Underland by Robert Macfarlane  
  • 2020 – Diary of A Young Naturalist by Dara McAnulty 
  • Previous winners: Conservation Prize 
  • 2020 – Rebirding by Benedict Macdonald 

The 2021 Wainwright Prize for UK Nature Writing longlist is: 

Vesper Flights, Helen Macdonald, Vintage 

The Stubborn Lights of Things: A Nature Diary, Melissa Harrison, Faber 

Seed to Dust, Marc Hamer, Vintage 

The Screaming Sky, Charles Foster, Little Toller Books 

English Pastoral: An Inheritance, James Rebanks, Penguin Press 

Into The Tangled Bank, Lev Parikian, Elliot & Thompson 

Thin Places, Kerri ni Dochartaigh, Canongate Books 

Birdsong in A Time of Silence, Steven Lovatt, Penguin Press 

I Belong Here, Anita Sethi, Bloomsbury 

Featherhood, Charlie Gilmour, Orion Publishing Group 

The Circling Sky, Neil Ansell, Headline 

The Wild Silence, Raynor Winn, Michael Joseph 

Skylarks with Roise, Stephen Moss, Saraband 

The 2021 Wainwright Prize for Writing on Global Conservation longlist is: 

Entangled Life, Merlin Sheldrake, Vintage 

A Life on Our Planet, David Attenborough, Penguin Random House 

Islands of Abandonment, Cal Flyn, HarperCollins 

What If We Stopped Pretending, Jonathan Franzen, Fourth Estate 

Net Zero: How we Stop Causing Climate Change, Dieter Helm, HarperCollins 

Under A White Sky, Elizabeth Kolbert, Vintage 

A World on the Wing, Scott Weidensaul, Pan Macmillan 

Riders on the Storm, Alastair McIntosh, Birlinn Ltd 

Fathoms, Rebecca Giggs, Scribe 

The Reindeer Chronicles, Judith D. Schwarts, Chelsea Green Publishing 

Ice Rivers, Jemma Wadham, Penguin Press 

The New Climate War, Michael E. Mann, Scribe 

Published in European News

James Cropper, one of the world’s most innovative papermakers, has helped Shredhouse, manufacturers of decorative and protective packaging for the gift market, fulfil demand in the wake of the global pandemic.

Shredhouse uses James Cropper’s world-class coloured paper products to produce shredded paper packaging for a range of market sectors including health and beauty, food and drink, crafts and toys and gifts.

Shredhouse, based in Wiltshire, has been well positioned to benefit from the huge shift towards e-commerce sales, and the ever increasing demand for sustainable choices for protective product transit cushioning, as a result of the global pandemic.

With sustainability at the core of James Cropper, the custom made papers supplied to Shredhouse are all FSC (Forest Stewardship Council) certified, which means the paper products have come from responsibly managed forests or recycled sources that provide environmental, social and economic benefits.  Shredded paper options include local UK  sources of pre- and post-consumer recycled fibre processed via James Cropper’s CupCycling innovation, the world’s first recycling process of its kind dedicated to upcycling take-away coffee cups.

Stefan Pryor, Senior Product Manager for Packaging, says: “The pandemic has fuelled the growth of online retail for many brands which has made the online marketplace incredibly competitive. Brands are increasingly recognising the importance of offering customers a feelgood moment during the unboxing of their online orders but equally, consumers are looking to buy more responsibly so the two things need to work together.

“Whilst the process of shredding paper may appear to be relatively straight-forward, it generates a considerable amount of friction and heat, and so the custom made papers we supply are designed with the application in mind. The chemistry has been carefully considered and our technical team have worked with Shredhouse to ensure that they run trouble-free through the process."

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With its on-site colour lab, James Cropper has the capability and the technology to produce or recreate any colour as required. For example,  to match corporate branding. 

Jon Watton, Business Development Manager for Shredhouse, says: “James Cropper’s expertise and capabilities have been instrumental in helping us fulfil the increased demand for shredded and protective packaging. The pandemic has accelerated some of the major gift packaging trends of the past few years, including a noticeable emphasis on the environmental impact of gift packaging.

“We hope that these efforts towards responsible consumerism will stay and we can continue to work with James Cropper to help brands deliver an experience which meets the needs of the consumer and the planet.”

About James Cropper 

James Cropper is a prestige paper innovator based in the English Lake District, supplying distinct, custom-made paper products to many of the world’s leading luxury brands, art galleries and designers.  

Throughout 176 years of high-quality paper production, the business has been carefully stewarded and nurtured by six generations of the Cropper family and is renowned globally for individual expertise in colour, dedicated responses to the most challenging custom projects and award-winning commitment to the highest standards of sustainability.    

James Cropper is a member of the Paper Cup Recovery & Recycling Group (PCRRG), a cross-industry group that exists to develop collection and recycling opportunities for paper cups and identify and support solutions that sustainably transform used paper cups into a valuable resource. For more information, visit www.pcrrg.uk

About Shredhouse Ltd:

Shredhouse are the premium UK-based manufacturer of shredded paper, NatureFlex and tissue paper for the gift packaging market. Our eco-friendly high-quality packaging is used to enhance products, gift boxes and hampers, enabling them to be presented beautifully and safely. Shredhouse works with customers

Published in European News

James Cropper, one of the world’s most innovative papermakers, has appointed Damian Cook as technical director for its paper division. 

Damian joins the Kendal-based business, which creates some of the world’s most advanced paper products, to lead its technical department. The team is responsible for research and development, field technical operations and product quality.  

Damian CookDamian CookDamian will also oversee the on-site colour lab, which has the capability to match and recreate any colour from any source. The lab holds around 2,000 live shade recipes and an electronic archive of some 200,000 colours. 

With a strong focus on innovation and new product development, Damian brings a wealth of theoretical and practical experience. Having spent the past few years running his own consultancy business, Damian has previously held technical positions at a variety of organisations such as Elmwood Sensors Ltd, Honeywell International Inc, Draeger Safety UK Ltd and Parker-Hannifin Corporation. 

As the business looks to build on its innovations such as the PaperGardTM anti-viral product protection for paper and its Rydal Collection, which includes 100% upcycled paper  options for premium packaging, Damian will be crucial in supporting value growth through new product development. 

James Cropper, managing director, Steve Adams, says: “Damian’s enthusiasm and passion for innovation and new product development is palpable. That, coupled with his experience in project management, research and development and marketing, makes him an ideal leader to help us accelerate our growth and deliver our business strategy effectively.” 

Damian will be based at the Cumbrian papermill in the English Lake District. Damian says: “Joining James Cropper, a world-class papermaker with an exceptional reputation for innovation, is an extremely exciting career move.   

“James Cropper has an incredible ability to pioneer and innovate, having created a series of unique paper and packaging solutions, including CupCycling™, the world’s first recycling process dedicated to upcycling coffee cups. It’s without doubt that this business is one to be excited by and proud to be part of.” 

Damian is also a volunteer business mentor for The Prince’s Trust as well as an accredited associate member of the Association of Coaching.  

About James Cropper   

James Cropper is a prestige paper innovator based in the English Lake District, supplying distinct, custom-made paper products to many of the world’s leading luxury brands, art galleries and designers.   

With over  175 years of high-quality paper production, the business has been carefully stewarded and nurtured by six generations of the Cropper family and is renowned globally for individual expertise in colour and fibre innovation.       

CupCyclingTM  

CupCycling is a technology innovated by James Cropper that extracts the polythene lining of disposable coffee cups, enabling them to be recycled and transformed into high-quality paper, packaging and stationery products. By working with retailers such as McDonald’s and Costa, James Cropper has implemented the infrastructure needed to collect single-use waste products and transform them into beautiful papers and packaging for the likes of Selfridges and Lush. Circular design is at the core of CupCycling. To date, James Cropper has recycled over 150 million coffee cups and has capacity to upcycle 500 million cups per year.   

Read more about the CupCyclingTM story here.  

Published in European News

Having survived fires, The Great Depression, two world wars and now in the midst of a global pandemic, this year marks a milestone 175th anniversary for James Cropper, one of the world’s most innovative papermakers.  

As well as being globally renowned for supplying custom made and specialist paper products to well-known brands such as Selfridges, Burberry and Mulberry, the papermaker is also known for its passion for innovation. 

James Cropper invented the world's first technology to upcycle coffee cups. Since launching CupCycling in 2017, it has upcycled more than 120 million cups and given them a second life as beautiful paper products instead. 

Continuing with its commitment to creating sustainable alternatives, the group launched COLOURFORM, a thermoformed, plastic free, moulded fibre packaging solution meeting the needs of complex and high-end design, while blazing a trail for sustainable luxury packaging. A recent partnership with Maison Ruinart saw a ground-breaking ‘Second Skin’ concept come to life; not only reducing the carbon footprint by 60% by reducing the weight of the packaging by nine times, but it amplifies the aesthetic appeal of the luxury brand too.  

james cropper mill 2020

The company’s Technical Fibre Products division also makes a valuable contribution to the emerging hydrogen economy.  Material from James Cropper can be found in fuel cells for cars, buses, trucks and trains, as well as static power generation. 

With countless examples of innovations spanning three centuries in history, Chairman Mark Cropper, the sixth generation of the Cropper family to be at the helm, puts the business’ longevity down to the fact that It has never stood still.  

Mark says: “Surviving the impact of world events outside of our control for nearly two centuries is not about looking to the past, but rather to the future. We have always come up with new ideas which started with coloured papermaking, 175 years ago.  

“We made use of dyes and chemicals which were just emerging to create samples of coloured paper. At the time it was world leading and we’ve not stopped creating exciting things since. 

“This is why, in the midst of a global pandemic, we have continued to push our capabilities. With hygiene being front-of-mind for government, business leaders and the public alike, we put our papers with PaperGard antimicrobial technology to the test against a strain of Coronavirus, with favourable results. This product allows paper products exposed to high touch volumes to in effect ‘self-sanitise’, without affecting the appearance or performance of the paper itself.” 

The business is still based at its location on the edge of the English Lake District where it all began in 1845, and most recently launched the Rydal Packaging Collection; a premium range of papers that can be made from 100% post-consumer waste. The latest range aims to address the demand from brands who are looking to demonstrate the positive social and environmental impact of their products. 

Mark says: “While we are all ready to hear more good news, we are realistic about the fact that our 175th year has been and will continue to be challenging. While we can learn from other key moments from our history, such as the devastating fires in 1886 and 1903, world wars and stock-market crashes, we also recognise that each is different and requires a unique response. 

“Looking forward, our focus will be on how we grow our way out of the current economic situation in a way that respects our environment, people and communities like never before.” 

About James Cropper  

James Cropper is a prestige paper innovator based in the English Lake District, supplying distinct, custom-made paper products to many of the world’s leading luxury brands, art galleries and designers.    

Throughout 175 years of high-quality paper production, the business has been carefully stewarded and nurtured by six generations of the Cropper family and is renowned globally for individual expertise in colour and fibre innovation.        

Published in European News

For more and more brands, being able to demonstrate the social and environmental impact of their products is becoming a pre-requisite.  With this in mind, specialist papermaker James Cropper has launched a new collection of papers for premium packaging, including an option with the ultimate 100% post-consumer waste recycled fibre.

The Rydal Packaging Collection, whose name is inspired by a small village and water in the Lake District, best known as the home of the poet William Wordsworth, addresses the need for sustainable papers for retail packaging that do not compromise quality or beauty.  As well as offering 100% post-consumer waste recycled, the range also includes options for 40% post-consumer waste recycled and 100% fresh fibre from responsible forestry sources.

The recycled qualities in the collection include James Cropper’s innovative CupCycling™ fibre, sourced from used coffee cups. With 175 years of papermaking heritage, James Cropper created the world’s first technology to upcycle used coffee cups. This unique post-consumer fibre stream gives a second life to a valuable resource and is designed with circular economy principles at the core.

Tricia Hartmann, packaging lead at James Cropper comments, “While beauty and functionality have always been expected of luxury products, today’s consumers also insist they are environmentally and socially responsible.

“Those same high standards applied to the product itself, now also extend to the entire supply chain, including the packaging. The Rydal Packaging Collection was created to directly answer this need while safeguarding the beauty of premium paper and ensuring a variety of application possibilities for brands.”

Engineered to provide a natural and tactile feel, the new collection is suitable for folding boxes, shopping bags and box covering applications and ensures outstanding print performance and converting characteristics.

Currently available for production and to order in large format sheets for sample dummies and print tests, the collection includes three shades of white and three shades of black. There is also an option for bespoke colours and textural finishes as part of James Cropper’s Tailor Made service.

For those brands wanting the added assurance of antimicrobial product protection, James Cropper’s innovative PaperGard silver ion technology can be included for all Rydal packaging options.

Published in European News

With hygiene being front-of-mind for government, business leaders and the public alike, James Cropper’s papers with PaperGard antimicrobial technology have been tested against Feline Coronavirus, with favourable results.

Recent studies show Coronaviruses can remain viable on metal, glass, wood, textiles, plastic and paper surfaces from several hours to a number of days[1].  Whilst the viability of Coronaviruses is not strong on paper compared to other surfaces, with in-built anti-microbial protection the level of risk of cross-contamination from people’s hands is significantly reduced.

James Cropper is expert at applying silver ion technology to paper, with antimicrobial papers having been a part of the product portfolio since 2006. PaperGard offers product protection for the lifetime of the paper, incorporating Biomaster® antimicrobial technology from the UK’s leading additive specialist, Addmaster.

The technology, when applied to paper, is known to be highly effective against pathogens such as MRSA and E-coli and following rigorous testing by an independent laboratory, its viral efficacy against Feline Coronavirus has been proven. In testing, the PaperGard protected papers were proven effective at reducing the viability of the viral strain by over 95% in only two hours.

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Addmaster regulatory affairs manager Lesley Taylor explains: “Feline Coronavirus and Covid-19 are members of the Coronaviridae family of viruses which cause a broad spectrum of animal and human disease.

“This group of viruses are enveloped and rely on a protective lipid coating and are amongst the easiest types of virus to deactivate. Biomaster has yet to be tested against Covid-19 on product surfaces and currently there is not yet a suitable method validated for Covid-19, however the result clearly demonstrates the antiviral efficacy of silver ion technology against a member of the Coronaviridae family.”

Coronaviruses are relatively easy to destroy with simple disinfectants which break the delicate envelope that surrounds the tiny microbe. However, these topical sanitising products are only effective for a short period before cleaning needs to re-occur, and not always practical on paper products. The silver ion treatment in PaperGard is incorporated into the paper during manufacture; it cannot be removed with any amount of wear and tear. It becomes an integral part of the material.

Richard Bracewell, marketing and technical director at James Cropper comments, “This innovation addresses demand for cleaner surfaces. PaperGard allows paper products exposed to high touch volumes to in effect ‘self-sanitise’, without affecting the appearance or performance of the paper itself. 

“The silver ions present within the paper continually work to prevent the growth of the micro-organisms, effectively reducing contamination levels on the surface.”

Whilst PaperGard has been regularly used for the production of medical and healthcare documents this technology can be applied across the portfolio of paper products manufactured by James Cropper, including papers and boards for premium packaging or greetings cards that are subject to a lot of handling.

How PaperGard works:

  • Silver ions bind to the cell wall of the micro-organism; preventing growth
  • The silver ions interrupt enzyme production; stopping the microbe from producing energy
  • Silver ions interrupt the cell's DNA; preventing DNA replication and new cell formation
  • This process does not allow the micro-organisms to develop any resistance

[1] New England Journal of Medicine: telegraph.co.uk/health-fitness/body/does-coronavirus-live-different-surfaces/

Published in European News

James Cropper, one of the world’s most innovative papermakers, remains operational and vows to protect its staff and customers, during the current Coronavirus pandemic.

The Kendal based, family business, is continuing to manufacture high-quality paper and highly advanced non-woven material products for a wide range of customers, including many in the packaging and medical industries.

In the light of the Coronavirus pandemic the business has adapted its operation processes in order to fulfil customer orders and field incoming enquiries, while also moving swiftly to protect its 600 employees and the wider community.

2018 02 27 091901Steve Adams, Managing Director, James Cropper Paper, says: “By adhering closely to government guidelines, the Kendal mill is operating with a number of new measures in place to protect the safety of our staff and the local community. 

“Anyone who can work at home is doing so. The majority of our office staff are now working from home, including the sales and marketing, technical, finance and human resources teams. Most of those still on site are directly involved in or supporting the manufacturing and distributing of our products.

“We are limiting the number of people on site and adhering to strict social distancing throughout the mill. In the occasional cases whereby staff need to work closer than two metres apart, they are provided with highly effective FFP3 masks with respirators.”

To ensure further safeguarding, 42 additional hand sanitising stations, disposable gloves, alcohol wipes, disinfectant sprays and other cleaning materials have been made accessible throughout the mill, with clear guidelines about when people should use them.

The procedure for incoming deliveries has also been changed to ensure interaction between drivers and staff is minimised.

Steve added: “We are monitoring the situation closely and following advice provided by government and Public Health England. Should we need to, we have plans in place to make further changes to our operations.

“We’d like to thank our staff for their support and take this opportunity to reassure our loyal customers, who are also navigating their way through this difficult time, that we’re still operating and here to support them.”

Published in European News

James Cropper, one of the world’s most innovative papermakers, has appointed Tricia Hartmann as its first global luxury packaging lead for Speciality Papers.

Tricia joins to build awareness of James Cropper’s expertise in the luxury sector across the international market. With strong technical expertise in printing, paper and packaging, she will be responsible for the development of the luxury packaging offer; driving the take-up of the business’ bespoke services including Tailor Made papers and services, through growing its international partnerships with luxury brands.

Tricia Hartmann Tricia Hartmann James Cropper’s Tailor Made service combines world-leading colour-matching and sustainable fibre innovation expertise with post-production capabilities such as embossing, varnishing and laminating. It not only offers brands such as Burberry and Hallmark high-quality and beautiful unique papers, it also enables them to embed purpose driven credentials and communicate brand DNA and story through their packaging. 

Joining from Arjowiggins Creative Papers, Tricia previously spent ten years driving business development in luxury packaging across Europe and Asia.

Nick Barnes, Director at James Cropper said: “Tricia’s extensive knowledge of the international luxury packaging market and her passion for sustainability make her the perfect fit to drive forward our expansion on the international stage.

“We look forward to drawing on her insight and experience to continue to strengthen our offering to luxury brands across the globe.”

Speaking on her appointment Tricia Hartmann said: “Thanks to its position as a leading innovator in the luxury paper and packaging space for almost two centuries, James Cropper has firmly established itself as the leading solution to many international luxury brands, providing the paper for their shopping bags and their boxes.

“As we continue to see the drive towards a circular economy reaching brands and consumers in the luxury space, the demand for sustainable solutions like James Cropper’s CupCyclingTM and COLOURFORM is ever increasing. And the global market is responding as such.

“It’s an exciting time to be joining a business with such a great legacy of innovation in sustainability, and to be a part of its journey to becoming a leading player in the global luxury market”.

Tricia is based in Paris and will be growing James Cropper’s global team with a focus on partnerships in the premium packaging space across Europe, Asia and the USA. 

Published in European News
Monday, 24 February 2020 08:22

James Cropper steps into Pantherella partnership

Britain’s finest sockmaker Pantherella has partnered with bespoke papermaker James Cropper to launch new packaging for its luxury sock range that speaks to its ‘Eco Luxe’ credentials and new brand identity.

Having first opened its factory doors in Leicester over 80 years ago, at the time trading as ‘Midlands Hosiery’, Pantherella now supplies more than 750,000 pairs of socks every year to leading luxury retailers and department stores around the globe. Timeless designs, luxurious yarns - from filament silk to Sea Island cotton - and fine-linked toe seams make Pantherella socks the finest in the world.

The partnership with James Cropper was developed following Pantherella’s first rebrand since 1937. Working with Michael Johnson of Johnson Banks, one of the most highly respected graphic designers in the UK, Pantherella landed on a refined colour palette of black and white. This brand palette became the driver behind the beautiful packaging designed and created using paper from James Cropper’s flagship ‘Vanguard’ range and can be found across all of the Pantherella sock collections.

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Speaking on the partnership, Jamie Bartle, James Cropper’s creative design lead said: “We’re delighted to be working with this brilliant and much-loved British brand. Pantherella shares many of our values at James Cropper including a strong commitment to our heritage, cutting edge design and sustainable innovation.

“The new sock rider ticket showcases the capability of our flagship paper, Vanguard, and enables Pantherella to communicate how luxury can be achieved through simple and elegant design cues.”

On the new packaging, Justin Hall, chief executive of Pantherella said: “As a luxury brand on stage at some of the world’s most iconic stores, our packaging needs to marry our philosophy of Provenance, Design and Quality. James Cropper’s Vanguard range offered us the best of both worlds; premium quality paper, with the sustainability credentials our stakeholders now want to see us embracing.

“The new packaging will play a key role in communicating the story behind our rebrand to consumers, in which we want to strike a balance between the old and the new.”

James Cropper’s Vanguard collection offers smooth uncoated papers and boards available in a wide range of pastel and intense colours.

About James Cropper

James Cropper is a prestige paper innovator based in the English Lake District, supplying distinct, custom-made paper products to many of the world’s leading luxury brands, art galleries and designers.

Throughout 174 years of high-quality paper production, the business has been carefully stewarded and nurtured by six generations of the Cropper family and is renowned globally for individual expertise in colour, dedicated responses to the most challenging custom projects and award-winning commitment to the highest standards of sustainability.

James Cropper is a member of the Paper Cup Recovery & Recycling Group (PCRRG), a cross-industry group that exists to develop collection and recycling opportunities for paper cups and identify and support solutions that sustainably transform used paper cups into a valuable resource. For more information, visit www.pcrrg.uk

About Pantherella

Established as the finest English sock maker since 1937, Pantherella has long been the choice of undeniably stylish men and women around the world. Made from the most luxurious fibres, Pantherella socks are made using a specialised knitting machine in their fifth-generation family owned factory in Leicester. Featuring their trademark fine-linked toe seam, a technique Pantherella is globally recognised for; quality and attention to detail are at the heart of the brand. With a core philosophy of provenance, design and craftsmanship, every Pantherella customer receives the finest excellence.

Please view the latest look books and brochures here: www.pantherella.com/brochure

Published in European News
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