Displaying items by tag: marketing

SCA today named Camilla Weiner as its new Senior Vice President Corporate Communications.

Camilla Weiner has extensive experience from senior positions in communications. She currently holds the corresponding position at Axfood. Camilla Weiner’s former employers include Ahlsell and Securitas, where she held senior communications positions in both companies.

As head of the Corporate Communications staff, Camilla Weiner will be a member of SCA’s Corporate Senior Management Team, reporting to CEO Jan Johansson.

“Camilla Weiner has a very broad background in marketing, branding and financial communication on senior management level, and I am confident that Camilla will make a positive contribution to the development of SCA,” comments Jan Johansson.

“What attracts me to SCA is that it is a global corporation and a highly respected Swedish industrial company with a very exciting product portfolio. At the same time, it focuses intensely on innovation and has a clear ambition to contribute to sustainable development,” says Camilla Weiner. She will assume her position at SCA after the summer.

For further information, contact:
Gordana Landén, SVP Human Resources, +46 8 788 51 91
Pär Altan, VP Media Relations, +46 8 788 52 37

In yesterday's meeting of the Supervisory Board of Mayr-Melnhof Karton AG Mr. Franz Rappold, Mr. Andreas Blaschke, and Mr. Oliver Schumy have been unanimously reappointed members of the Management Board for a further period of five years. The new term will start on May 15, 2010 and will end on May 14, 2015. The mandate of the Chairman of the Management Board, Mr. Wilhelm Hörmanseder, was already prolonged last year until December 31, 2014.

Mr. Franz Rappold (57 years of age), 27 years with Mayr-Melnhof and since 2002 member of the Management Board, will continue to be responsible for the Cartonboard Division's (MM Karton) sales and marketing activities.

Mr. Andreas Blaschke (48 years of age), 18 years with Mayr-Melnhof and member of the Management Board also since 2002 will continue his mandate as board member for the Packaging Division's (MM Packaging) sales and marketing activities.

Mr. Oliver Schumy (39 years of age) 12 years with Mayr-Melnhof and since 2008 Chief Financial Officer was prolonged in his function.

For further information please contact:
Stephan Sweerts-Sporck, Investor Relations, Mayr-Melnhof Karton AG, Brahmsplatz 6, A-1041 Vienna
Tel.: (+43/1) 50136 – 91180, Fax: (+43/1) 50136 – 91195
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it., Website: www.mayr-melnhof.com

For the first time, spending on digital/online advertising and marketing will overtake print in 2010, according to new projections from Outsell, Inc. In an industry crossover event, companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print methods such as newspaper and magazine ads. Overall, U.S. spending on advertising and marketing will increase in 2010, but by just 1.2 percent to $368 billion.

Outsell’s “Marketing and Ad Spending Study 2010: Total US and B2B Advertising,” forecasts spending, share, and growth for five media types—online, events, print, TV/radio, and PR/other—and methods used within each, from social networking to mobile/wireless marketing.

“Advertisers are directing dollars toward the channels which generate the most qualified leads and most effective branding. As they emerge from the recession, they need more accountability, and they’re spreading their spending over a widening set of options,” said Chuck Richard, Vice President and Lead Analyst, Outsell.

Among findings:

• Print magazine advertising will be up 1.9 percent to $9.4 billion despite the popularity of online channels.
• Methods generating the highest B2B ROI are topped by advertisers’ own websites, followed by conferences, exhibitions and trade shows; direct mail; search engine keywords; and e-marketing/e-newsletters.
• B2B advertisers see cross-media marketing as most effective; 78% combine three or more major marketing methods.
• 51 percent of B2B marketers rate Facebook as extremely or somewhat effective, followed by LinkedIn (45 percent), Twitter (35 percent) and MySpace (25 percent).

Outsell surveyed more than 1,000 US advertisers in December 2009.

For the report, with publisher recommendations: http://www.outsellinc.com/store/products/912?refid=pr912.

Journalists: Contact Dawn Ringel, This email address is being protected from spambots. You need JavaScript enabled to view it..